BMW's cover image

This profile has been claimed by the business owner or representative.

BMW

4.6

About this business

Location details

7070 Cherryvale North Blvd, Rockford, IL, 61112, United States

Get directions
WeekdayScheduleStatus
Mon9:00 a.m. to 8:00 p.m.
Tue9:00 a.m. to 6:00 p.m.
Wed9:00 a.m. to 8:00 p.m.
Thu9:00 a.m. to 6:00 p.m.
Fri9:00 a.m. to 6:00 p.m.
Sat9:00 a.m. to 6:00 p.m.
SunClosed
4.64,581 reviews
Select a rating
P.SMERKE's profile image
P.SMERKE 
9 years ago

I really wasn't I the market to buy a new car but when I saw this yellow convertible I was in love. . sometimes salesmen don't like to deal with women buy Sam Ferrille was very respectful and did not pressure me at all. I believe I got a great deal! 

Business response:

Thank you for the wonderful review! We are glad that we could get you into the vehicle that was right for you, and that you felt you were taken care of fairly and respectfully. If you have any automotive needs in the future we are more than happy to help. Thank you for your time and have an amazing day! 

Justthe3ofus's profile image
Justthe3ofus 
9 years ago

Not having the best credit in the world can make it very difficult to purchase some things that we want out of life. But Lou Bachrodt made my husband's dream come true. He new what he wanted and Lou Bachrodt had it and they made sure that he got what he wanted. JR.Henry and Jermicia Newsome made sure we were taken care of and were completely satisfied. I would also like to thank Frank Sumpter in the Finance Department because he introduced us and explained different options of coverage so we would not be stuck with costly re... read more

Business response:

Thank you for the review! We are ecstatic to hear that we could provide you with an excellent 5 star worthy service and that the entire experience was one of a kind. Customer satisfaction is our goal and we do all we can to go above and beyond to assure that. Knowing we could accomplish that here is wonderful news. If you have any automotive needs in the future we are more than happy to be of service. Thank you for your time and we hope you have a wonderful day! 

Missy k Thompson's profile image
Missy k Thompson 
9 years ago

LOVE MY NEW CAR! This is my third car I have purchased from Lou Bachrodt. Its always a great experience. I have purchased cars other places, but plan to buy from here again in the future. 

Business response:

Thank you for the great review! We are glad that we could provide you with a great vehicle you love and we are even happier to hear that we've been able to give you 3 wonderful vehicles. We hope to see you in the future, thank you for your time, and have a wonderful day! 

DLEEP54's profile image
DLEEP54 
9 years ago

Went into the dealership knowing what we wanted. Our sales person Kevin Lee was great to work with and provided excellent customer service. the Finance person Frank Sumpter was quick & efficient. 

Business response:

Thank you for the review! We are ecstatic to hear that we could provide you with an excellent 5 star worthy service and that the entire experience was one of a kind. Customer satisfaction is our goal and we do all we can to go above and beyond to assure that. Knowing we could accomplish that here is wonderful news. If you have any automotive needs in the future we are more than happy to be of service. Thank you for your time and we hope you have a wonderful day! 

PFaivre's profile image
PFaivre 
9 years ago

I'm 72 years old now and I've bought lots of cars in my time. But my recent experience, back in April, at Lou Bachrodt was by far the best. My salesman, Ralph Laplanche, was very friendly, helpful, and very knowledgeable of the new Malibu I bought. Now I'm old, don't move around too good, don't hear too that good either, and I sometimes talk a lot. Ralph and I got along great. He wasn't just trying to sell me a car, he took the time to get to know me. He even calls me from time to time to check up on me. I never had that hap... read more

Business response:

Thank you for the wonderful review. Let us start off by saying we are extremely happy to hear that throughout all your years of purchasing vehicles, the experience you had with us sticks out to you the most. It is an honor to hear that and we hope this is not your last purchase because it'd be our pleasure to help you out again. As for Ralph calling you in from time to time to check in on you, he does it because he wants to make sure you are nothing less than satisfied. We care for our customers and when they are satisfied w... read more

murlynt66's profile image
murlynt66 
9 years ago

Went into the dealership very discouraged after having a bad experience with Anderson Toyota of Rockford. Expecting my first child in November, I now had to find a safe a reliable car for my new baby, and hopefully build credit. I was dealing with Mecie via email to arrange times around my work schedule to come in, she is WONDERFUL. Once I was finally able to make it in, I was first given AL, as my salesman, whom right of the bat was not very gracious of his job, and because I had no credit was clearly uninterested in helpin... read more

Business response:

Thank you for the review! We are ecstatic to hear that we could provide you with an excellent 5 star worthy service and that the entire experience was one of a kind. We are also glad that we could make up for your experience in the beginning. Customer satisfaction is our goal and we do all we can to go above and beyond to assure that. Knowing we could accomplish that here is wonderful news. We also will eagerly await your sisters and boyfriend and hope to give them a just as amazing visit as yours. If you have any automotive... read more

Brittni8686's profile image
Brittni8686 
9 years ago

The proof is in the customer service as to why I am a returning customer at this dealership. I highly recommend JR! On 2 seperate occasions I have left here with brand new vehicles thanks to JR and his knowledge on their inventory. 

Business response:

Thank you for the review! We are glad to hear that we could make your last two visitations 5 star worthy and that you were able to walk away on both occasions with a new vehicle. Customer feedback is key to a successful business because with it we learn our strong points and our weak points and ultimately continue to get better. Thank you for your time, we hope to see you in the future and we hope you have a wonderful day. 

JULIEISME's profile image
JULIEISME 
9 years ago

Everything about my experience at Lou Bachrodt was was pleasant. We were always greeted with a smile with all of our questions answered. We have worked with JR (our salesman) and would recomnend him to anyone looking for help in searching for a new vehicle. Thank you! 

Business response:

Thank you for the review Julie! We are happy to hear that we could provide you with an amazing experience and that it was overall pleasant. We are also glad that we could answer all your questions. If you happen to have anymore questions though please do not hesitate to give us a call, we'd be more than happy to help. Thank you for your time and have a wonderful day! 

JEALOUSIENY's profile image
JEALOUSIENY 
9 years ago

Everyone seem friendly. Carl was awesome and very attentive to our questions and concerns. He work diligently to get us the best offer possible due to an unplanned car buy. He understood all of our concerns and found a vehicle that fit Our whole family. He stayed with us throughout the entire process with out picking up another customer and we appreciate that. It made us feel like He was there for us and not just a sale. Thank you Carl! 

Business response:

Thank you for the review! We are ecstatic to hear that we could provide you with an excellent 5 star worthy service and that the entire experience was one of a kind. Customer satisfaction is our goal and we do all we can to go above and beyond to assure that. Knowing we could accomplish that here is wonderful news. If you have any automotive needs in the future we are more than happy to be of service. Thank you for your time and we hope you have a wonderful day! 

Frequently asked questions about BMW

How is BMW rated?

BMW has a 4.6 star rating with 4,581 reviews. 

When is BMW open?

BMW is closed now. It will open at 9:00 a.m.