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BMW

4.7

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Location details

4285 Lakeland Park Dr, Lakeland, FL, 33809, United States

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WeekdayScheduleStatus
Mon9:00 a.m. to 8:00 p.m.
Tue9:00 a.m. to 8:00 p.m.
Wed9:00 a.m. to 8:00 p.m.
Thu9:00 a.m. to 8:00 p.m.
Fri9:00 a.m. to 6:00 p.m.
Sat9:00 a.m. to 5:00 p.m.
SunClosed
4.72,464 reviews
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Darrendio's profile image
Darrendio 
8 years ago

I have had extended warranty repairs done and paid to them in the past, so I am not a new client. Back when BMW of NA was running an alternative transportation program, I spoke to them and advised me to call the local dealership. After about a month of dealing between them and Fields BMW of Lakeland, the dealership basically told me it was up to them and they didn't participate in program. So no loaner. Still concerned with safety, I later got BMW of na to ship them an airbag for install. I never received a phone call from F... read more

Business response:

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JO's profile image
JO 
9 years ago

horrible horrible service i return a part cause it was the wrong part spoke to Mason and Turner from Parts and they charge me $52.00 for restocking fee from $178.00 part, a part that was not the part that i needed in the first place horrible service beware they will scam you, Mason the part manager send me a fax telling me to pick what i need i had told him they were 4 items that looked the same he didn't even know which one it was i told him that i thought it was a certain one and he said order it, the part got here and it ... read more

Business response:

Thank you for taking the time to supply us with these genuine evaluations of your experience with our team here at Fields BMW Lakeland. I apologize that your visit did not meet your expectations and I apologize for any inconvenience. Please make contact with me at your earliest convenience, so that I may personally attend to your grievances and concerns. Thanks for your time and I look forward to communicating with you. You may reach me by phone at (863) 816-1234, or via email at ggordon@fieldsauto.com. Best Regards, Gary Go... read more

aschmitty95's profile image
aschmitty95 
9 years ago

As a result of my last review I was contacted by Field's BMW. I was told by Gary Gordon, their Service Manager, that they were incredibly sorry that there wasn't better communication throughout the process, and that they would like for me to come back in so that they could put gas in my tank because of the multiple visits I had to make over what should have been a single, quick, in-n-out type of visit. I decided that it was nice of them to be going out of their way for customer satisfaction and that I was most likely just th... read more

Aluj1's profile image
Aluj1 
9 years ago

My 2014 550i Engine light came on took it to the dealerships in Lakeland because it is closer to my home. I knew I was in trouble when the rep Tina said oh it's a 550 it's going to take a while to get done. I stated ok I will get something to eat. I had to walk to the restaurant no shuttle, I also own a Lexus and they would never let me walk anywhere. This is the kicker the Tina lady call to tell me if I need the service done I have to leave the car and they won't provide a loaner because I didn't buy the 550 there. I'll rea... read more

Business response:

We appreciate you taking the time to provide us with such candid feedback of your experience with us. I am very sorry to hear that your visit did not meet your expectations and I apologize for any inconvenience. Please contact me at your earliest convenience, so that I may personally address your issues and concerns. Thank you and I look forward to hearing from you. You may reach me at (863) 816-1234 or via email at ggordon@fieldsauto.com. Sincerely, Gary Gordon, General Manager. 

bmw2014's profile image
bmw2014 
10 years ago

I took my 2014 X5 in for a normal service at 9 am one morning. It was promised back the same day. Service tech called and said it would not be ready until the next day due to being hooked up to a computer. Late the next afternoon i was finally told it was ready. When i arrived an hour later it was not ready--they said it was being washed. Then when i obtained paperwork I found they had done work that was not discussed or authorized by me. Apparently they completely reprogrammed the computer. This caused all settings to go to... read more

Business response:

Thank you for your candid feedback. I am very disappointed to hear that you found our service to be below your standards. We would like to know more about your specific encounters with our service department. At Fields BMW and the Fields Auto Group, we are dedicated to providing only the highest level of customer service and an exemplary experience on every visit. I apologize that this is not what you received. I would appreciate the opportunity to speak with you so that I may personally address your issues and resolve any o... read more

aschmitty95's profile image
aschmitty95 
10 years ago

I bought a BMW part from a BMW dealership in another state. I had it for around 2 months before it randomly stopped working so I brought it into the Lakeland dealership with a copy of the recite, What I thought was a quick exchange took over 5 hours during a two day period. They told me that my car had new lights in it and the warranty covered the cost. However, I am convinced that they put the original lights back in my car because it has the same issue, I never saw the new box or parts, I also NEVER asked for them to insta... read more

Business response:

Thank you for your candid feedback, aschmitty95. I am sorry to hear that you weren’t satisfied with the competence of our team. All of your comments are essential to educating our staff about good and bad service. I certainly apologize, on behalf of our organization, for this bad experience. Please feel free to reach out to me, as I would appreciate the opportunity to discuss this situation personally and work to restore your faith in our organization. You may reach me at (863) 816-1234 or at ggordon@fieldsauto.com. Thank yo... read more

Nat's profile image
Nat 
10 years ago

Bought a $50,000 used car. All was great, till the drive home (I live 200 miles away) when I noticed a vibration in the steering wheel. The very next morning I took it to a bmw dealer near my house, where they found damage under the front left bumper. Cost me $680... Called Fields to protest, they told me to fax them the invoice, which I did. A week goes by, so I call them and they proceed to tell me they wont Honor the expense. I've been a bmw customer for a long time and I've come to expect a certain level of service and s... read more

Business response:

Thank you, Nat, for taking the time to leave feedback about your experience at our store and more importantly, bringing this to my attention. Customer service is a top priority, and I would appreciate the opportunity to speak with you in order to address the situation more accurately, and hopefully restore your faith in our dealership. Please give me a call at (863) 816-1234. Thank you and I look forward to speaking with you. Sincerely, Gary Gordon, General Manager. 

Beach Tiger's profile image
Beach Tiger 
10 years ago

We received exceptional customer service from PJ Nunez, our Client Advisor. From the start, when he returned by information request after regular business hours, to delivery, PJ was the consummate professional. The used car manager could take a lesson from PJ. The overall rating would have been 5 stars if not for the low ball tactics experienced during the trade-in. I was not expecting to get the KBB or NADA trade-in projection, but to get offered 50% of the projected trade-in value was disappointing. I would not recommend t... read more

Business response:

Thanks for your positive comments about PJ and your experience with our Sales team, we appreciate your business. On the other subject, customer service is a top priority, and I would appreciate the opportunity to speak with you in order to address the situation more accurately, and hopefully restore your faith in our used car sales and trade-in team. Please give me a call at your earliest convenience at (863) 816-1234. Again, my apologies for the situation, and I look forward to speaking with you. Sincerely, Gary Gordon, Gen... read more

fc's profile image
fc 
10 years ago

This dealership and staff sets the bar. The experience of purchasing a vehicle was so great that my father also purchased his vehicle here..I am buying my next vehicle here. 

Business response:

Wow, that's great to hear! Congratulations to both you and your father on your new vehicles! If there is anything else we may do to further enhance the quality of your ownership, please let me know. Best Regards, Gary Gordon, General Manager. 

Frequently asked questions about BMW

How is BMW rated?

BMW has a 4.7 star rating with 2,464 reviews. 

When is BMW open?

BMW is open now. It will close at 5:00 p.m.