Director of Demand Generation

San Francisco, USMarketingFull-time


Why Birdeye?

There’s been a fundamental shift in how we buy and sell. Once, business began with an introduction and ended in a transaction. Then came subscriptions and recurring relationships. Now we live in an Experience Economy, where customers are everything.

The world of Customer Experience (CX) is exploding and Birdeye is democratizing access to it. We bring omnichannel CX to businesses from main street to the Fortune 500. We’re on a mission to empower businesses to meet, convert, and thrive with their customers.

We do it for the customers who need the best, the business innovators bringing it to them, and the global team here building it all. With Birdeye, companies can put customers at the core of every business decision, turning feedback into insights, insights into action, and customer happiness into revenue.

Founded in 2012, Birdeye is headquartered in Silicon Valley. In 2019, Birdeye was ranked #1 in Online Reputation Management and #60 in the “100 Best Software Companies” in the world by G2 Crowd. Birdeye is backed by Salesforce founder Marc Benioff, Yahoo co-founder Jerry Yang, Trinity Ventures and World Innovation Lab.

To learn more, please visit:

What You'll Do:

Birdeye is looking for a world-class member to lead our Demand Generation team. The Director of Demand Generation will be responsible for driving key elements of Birdeye’s GTM motion, including creating pipeline for a variety of sales segments via integrated campaigns and account-based marketing. You will be a key member of the marketing leadership team and strong cross-functional partner to sales. Our ideal candidate possesses a depth of experience building and scaling demand generation for rapid growth for SaaS companies beyond $50M ARR.


  • Partner with VP of Marketing to create efficient pipeline coverage that meets our goals and is within acceptable payback periods and LTV/CAC
  • Manage a team of channel owners, including: Organic Search, Paid Digital, Field, Email, ABM, Partner Marketing and more
  • Establish a culture of testing and optimization while driving to a long-term strategy
  • Hold a high-standard for campaign execution and creative concepts
  • Partner with marketing, sales, and product leadership to drive pipeline and revenue
  • Partner with sales leaders in SMB, Upmarket, and Channel to support the field


  • 8+ years of related experience in demand generation
  • Analytical thinker who’s comfortable in models and forecasting a high-velocity business with multiple segments
  • Strategic thinker with the ability to drive results both individually and through managing a team
  • Demonstrated experience, knowledge and expertise within SaaS/Enterprise Software. Startup experience is a plus.
  • Strong acumen and experience with both highly transactional, inbound, inside sales models, and mid-market/Enterprise inside and field sales models

Why You'll Join Us:

As relentless innovators, we make excellence a habit. We know that building beautiful things means shattering walls, so we’re bold, scrappy, and love a good challenge. We’re obsessed with our customers. We put their happiness at the center of every decision, and we view our customers’ weaknesses and successes as our own.

Working at Birdeye means being part of a tight-knit family that helps you succeed and loves to celebrate with you. We find strength in diversity and inclusion, so we strive to find different points of view and expect everyone to represent their authentic self at all times.


  • A competitive salary
  • A rich benefits package including medical, dental, and vision
  • 401(k) plan
  • Stocked kitchen complete with coffee, snacks, and catered lunch every Friday
  • Monthly team building activities
  • Abundant opportunities that come with a dynamic and fast-growing organization!

Our Company:

Birdeye is the leading customer experience and business reputation platform, reimagining the way reviews are used to better understand customers, improve operations, and increase revenues. More than 60,000 businesses across all industries trust Birdeye to accelerate their growth through improved customer experience and review management. Birdeye’s all-in-one software includes review monitoring, review generation, review marketing, customer surveys, social listening, social publishing, social engagement, ticketing for customer support, listings, webchat, customer surveys, actionable insights, and competitive benchmarking. With Birdeye, companies can put customers at the core of every business decision, turning feedback into insights, insights into action, and customer happiness into revenue.

Some noteworthy mentions:

Check out some of our recent G2Crowd awards!

Best Software Company in 2019: #60

Leader in Online Reputation Management: #1

Best Small Business Software in 2019: #25

Best Product for Marketers in 2019: #16

Leader in Enterprise Feedback Management (Spring 2019)

Leader in Live Chat (Spring 2019)

High Performer Award in Surveys (Spring 2019)