Director of Product Marketing

null, USMarketingFull-time

description

Why Birdeye?

There’s been a fundamental shift in how we buy and sell. Once, business began with an introduction and ended in a transaction. Then came subscriptions and recurring relationships. Now we live in an Experience Economy, where customers are everything.

The world of Customer Experience (CX) is exploding and Birdeye is democratizing access to it. We bring omnichannel CX to businesses from main street to the Fortune 500. We’re on a mission to empower businesses to meet, convert, and thrive with their customers.

We do it for the customers who need the best, the business innovators bringing it to them, and the global team here building it all. With Birdeye, companies can put customers at the core of every business decision, turning feedback into insights, insights into action, and customer happiness into revenue.

Founded in 2012, Birdeye is headquartered in Silicon Valley. In 2019, Birdeye was ranked #1 in Online Reputation Management and #60 in the “100 Best Software Companies” in the world by G2 Crowd. Birdeye is backed by Salesforce founder Marc Benioff, Yahoo co-founder Jerry Yang, Trinity Ventures and World Innovation Lab.

To learn more, please visit: https://birdeye.com


What You'll Do:

Birdeye is looking for a world-class member to lead our Product Marketing team. The Director of Product Marketing will be responsible for driving key elements of Birdeye’s GTM motion, including positioning, packaging, and sizing demand for new products. You will be a key member of the marketing leadership team and strong cross-functional partner to product and sales. Our ideal candidate possesses a depth of experience building and scaling product marketing for rapid growth for SaaS companies.

Responsibilities:

  • Partner with VP of Marketing to create corporate and vertical positioning, POV, and campaign plan
  • Build and maintain buyer personas
  • Position, package, and launch new products and features
  • Partner with marketing, sales, and product leadership to drive pipeline and yield metrics via sales enablement
  • Own market sizing and segmentation
  • Create mid and late-funnel content to influence prospect purchase decisions
  • Partner with sales leaders in SMB, Upmarket, and Channel to support the field
  • Manage a team of high-performers

requirements

  • 8+ years of related experience in product marketing
  • Powerful storyteller with the desire to bring non-linear ideas to the table while executing a defined business strategy
  • Strategic thinker with the ability to drive results both individually and through managing a team
  • Demonstrated experience, knowledge and expertise within SaaS/Enterprise Software. Startup experience is a plus.
  • Strong acumen and experience with both highly transactional, inbound, inside sales models, and mid-market/Enterprise inside and field sales models


Why You’ll Join Us:

As relentless innovators, we make excellence a habit. We know that building beautiful things means shattering walls, so we’re bold, scrappy, and love a good challenge. We’re obsessed with our customers. We put their happiness at the center of every decision, and we view our customers’ weaknesses and successes as our own.

Working at Birdeye means being part of a tight-knit family that helps you succeed and loves to celebrate with you. We find strength in diversity and inclusion, so we strive to find different points of view and expect everyone to represent their authentic self at all times.

benefits

  • Employer paid benefits with multiple health plan options (HSA, PPO)
  • Unlimited PTO
  • 401(k) with company match
  • Flexible work from home options available
  • Maternity & Paternity Leave
  • Employee Resource Groups - network with like minded "Birds"
  • Abundant opportunities that come with a dynamic and fast-growing organization!
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