Search Engine Marketing Manager at Birdeye in Palo Alto - Apply now!

MarketingFull-time

description

Why Birdeye?:

15 years ago brands controlled customer experiences. But in 2021, it’s customer experiences that control brands. Customers now choose businesses based on shared experiences, not ads. So marketers now have to create and promote great experiences, and they need a platform that can do this at scale.

Birdeye is an all-in-one Experience Marketing platform for multi-location businesses. More than 60,000 businesses of all sizes use Birdeye every day to be found online and chosen through listings, reviews and referrals; be connected with leads and customers on the channels of their choice, and deliver the best customer experience with survey, ticketing and insights tools.

Founded in 2012, Birdeye is headquartered in Palo Alto, and led by alumni from Google, Amazon, Salesforce and Yahoo. Birdeye is backed by Salesforce founder Marc Benioff, Yahoo co-founder Jerry Yang, Trinity Ventures and World Innovation Lab. The company has been the highest-rated Experience Marketing platform over the last 5 years on G2.

To learn more, please visit: https://birdeye.com

https://topworkplaces.com/company/birdeye/


What You'll Do:

Reporting to the Director of Digital Marketing, you’ll be responsible for leading Birdeye’s search engine marketing strategies and tactics. You’ll work with Google AdWords, Facebook and other channels to drive cost-effective top-of-the-funnel leads that convert to opportunities and closed/won deals.

Reports To: Director of Digital Marketing


Responsibilities:

  • Leads the testing, deployment and optimization of Birdeye’s SEM advertising tactics
  • Leads the deployment of Birdeye’s ad retargeting strategies and tactics, ensuring that engaged customers convert to leads
  • Reports out to leadership on SEM performance with detailed analysis
  • Works with marketing leadership to spend SEM budget responsibly and within CPL and performance targets
  • Collaborates with all different functions, both in marketing and outside of it, to create effective marketing campaigns that drive leads, opportunities and deals

requirements

  • 3-4 years previous experience building and executing a search engine marketing strategy and related duties
  • Strong analytical skills
  • Expert understanding of the SEM and programmatic advertising landscape
  • Strong communication and interpersonal skills.
  • "Can-do" approach to a wide and rapidly changing workload
  • Flexibility and willingness to work on a broad variety of tasks

Birdeye recognizes that each team member makes a significant contribution to our success. That contribution should not be limited by the assigned responsibilities outlined in a job description. Therefore, this job description is designed to outline primary duties, qualifications and job scope, but not limit the employee or the organization to just the work identified. It is our expectation that each team member will offer his/her services wherever and whenever necessary to ensure the success of our endeavors and to pursue individual career growth.


Why You'll Join Us:

At Birdeye, we know that our success is tied to our customers’ success, so we are continually raising the bar for ourselves and others around us to deliver meaningful results.

We seek to innovate and to be the #1 product in our category, which means we need to drive results for our customers and to always deliver what we commit.

Our quality needs to be world-class and second to none, so we are exceptionally hands-on to get work done. We roll up our sleeves and DO.

Working at Birdeye means being part of a tight-knit family that helps you succeed and loves to celebrate with you! We find strength in diversity and inclusion, so we strive to find different points of view and expect everyone to represent their authentic self at all times.

benefits

  • Employer-paid benefits with multiple health plan options (HSA, PPO)
  • Unlimited PTO
  • 401(k) with company match
  • Flexible work from home options available
  • Maternity & Paternity Leave
  • Employee Resource Groups - network with like-minded "Birds"
  • Abundant opportunities that come with a dynamic and fast-growing organization!
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