Digital Marketing Specialist at Birdeye in Gurugram, India - Apply now!

Why Birdeye?

Birdeye is the highest-rated reputation, social media, and customer experience platform for local businesses and brands. Over 150,000 businesses use Birdeye’s AI-powered platform to effortlessly manage online reputation, connect with prospects through social media and digital channels, and gain customer experience insights to grow sales and thrive.

At Birdeye, innovation isn't just a goal – it's our driving force. Our commitment to pushing boundaries and redefining industry standards has earned us accolades as one of the foremost providers of AI, Reputation Management, Social Media, and Customer Experience software by G2.

Founded in 2012 and headquartered in Palo Alto, Birdeye is led by a team of industry experts and innovators from Google, Amazon, Salesforce, and Yahoo. Birdeye is backed by the who’s who of Silicon Valley - Salesforce founder Marc Benioff, Yahoo co-founder Jerry Yang, Trinity Ventures, World Innovation Lab, and Accel-KKR.

What You'll Do

Birdeye Inc. is on the lookout for an enthusiastic and dedicated Digital Marketing Specialist to join our dynamic team. This entry-level position, based out of India, offers a unique opportunity to dive deep into the world of digital marketing within a leading software company. As a member of our Digital Marketing team, you will be involved in a broad range of activities from crafting compelling email campaigns to coordinating engaging webinars and beyond. This role is perfect for someone who is eager to learn, ready to tackle challenges head-on, and passionate about making a tangible impact through effective digital marketing strategies. 

Responsibilities

• Email Campaign Support: Assist in crafting engaging email copy and designing header images, leveraging tools like Hubspot and Canva. Support campaign management by overseeing email setups, managing metrics, and processing responses to ensure effective communication with our audience.
• Webinar Coordination Assistance: Help manage the end-to-end process of webinar campaigns, from topic selection to post-event reporting. This includes speaker coordination, content creation, and promotional activities to ensure successful and impactful webinars.
• Sales and Marketing Cadence Development: Contribute to developing and optimizing email cadences for various segments, ensuring messages are tailored and tracking performance for continuous improvement.
• Event Planning Support: Play a supportive role in planning and executing major events like the Birdeye View 2024, including speaker engagement, content development, and promotional activities.
• Optimization and Reporting: Assist in the regular monitoring, reporting, and optimization of digital marketing campaigns.
• Cross-Functional Collaboration: Work closely with internal teams, including design, sales, and customer success, to ensure marketing strategies are aligned with overall business goals and customer needs. 

• Educational Background: A bachelor’s degree in marketing or communications or a related field is preferred.
• Experience: Prior internship or experience in digital marketing or related areas is a plus but not mandatory. Familiarity with email marketing tools (e.g., Hubspot), content management systems (e.g., WordPress), and design software (e.g., Canva) is advantageous.
• Skills
  • Strong writing and communication skills, with an ability to create engaging content.
  • Basic understanding of SEO and digital marketing principles.
  • Proficient in using email marketing platforms and analytics tools.
  • Ability to work collaboratively in a team environment and manage multiple tasks effectively.
• Characteristics: Eager to learn, proactive in taking on new challenges, and adaptable to changing priorities in a fast-paced environment.
• Location and Availability: Must be based in India and available for immediate hire.

Why You'll Join Us:

At Birdeye, we are relentless innovators driven by a singular goal: to lead our category with unparalleled excellence. We don't just set goals – we surpass them. We're a team of doers who roll up our sleeves and get the job done, delivering on our promises with unwavering dedication.

Working here means embracing a culture of action and accountability, where every person is empowered to make an impact. We don't just talk about making a difference – we make it happen.