Senior Marketing Manager at Birdeye in United Kingdom - Apply now!

Why Birdeye?

Birdeye is the highest-rated reputation, social media, and customer experience platform for local businesses and brands. Over 150,000 businesses use Birdeye’s AI-powered platform to effortlessly manage online reputation, connect with prospects through social media and digital channels, and gain customer experience insights to grow sales and thrive.

At Birdeye, innovation isn't just a goal – it's our driving force. Our commitment to pushing boundaries and redefining industry standards has earned us accolades as one of the foremost providers of AI, Reputation Management, Social Media, and Customer Experience software by G2.

Founded in 2012 and headquartered in Palo Alto, Birdeye is led by a team of industry experts and innovators from Google, Amazon, Salesforce, and Yahoo. Birdeye is backed by the who’s who of Silicon Valley - Salesforce founder Marc Benioff, Yahoo co-founder Jerry Yang, Trinity Ventures, World Innovation Lab, and Accel-KKR.

What You'll Do

Reporting to the VP of Demand Generation, you will play a pivotal role in our marketing team, focusing on field marketing and demand generation. Your responsibilities will include: Field Marketing:

Responsibilities

Field Marketing:

• Strategy Development: Develop and execute regional field marketing strategies to enhance brand awareness, generate high-quality leads that convert to pipeline and ACV.
• Event Management: Plan, coordinate, and manage regional events, trade shows, and conferences to drive engagement, generate leads and drive ACV.
• Sales Collaboration: Work closely with sales teams to create and deliver localized marketing campaigns and materials that align with sales objectives.

Demand Generation:

• Campaign Creation: Design and implement comprehensive demand generation programs, including email marketing, content marketing, and digital campaigns.
• Targeted Marketing: Develop and execute targeted ABM marketing campaigns to engage specific customer segments and industries, driving lead generation, pipeline and ACV. 
• Analytics: Analyze campaign performance and provide actionable insights to enhance future campaigns and overall marketing strategy.

Collaboration and Leadership:

• Sales Alignment: Ensure close alignment with the sales team to maintain consistent lead flow, lead quality and strong market to message match. 
• Demand Generation Partners: Work with global demand generation teams including Paid Acquisition, SEO and Content to produce high quality relevant marketing campaigns that move the needle. 
• Cross-functional Collaboration: Work with cross-functional teams, including PMM, sales, and business intelligence, to ensure comprehensive marketing strategies backed by analytics. 

• Bachelor’s degree in Marketing, Business, or a related field.
• 7+ years of experience in marketing, with a strong focus on field marketing and demand generation.
• Proven track record of developing and executing successful marketing campaigns.
• Deep understanding of digital marketing, content marketing, and lead generation strategies.
• Excellent communication and interpersonal skills.
• Strong analytical skills with the ability to make data-driven decisions.
• Experience in managing marketing events, budgets and resources.
• Ability to thrive in a fast-paced, dynamic environment, both independently and as part of a team.

Experience in the reputation management and customer experience management industry. Familiarity with marketing automation tools and CRM systems (e.g., Marketo and , Salesforce). Strong project management skills.

Why You'll Join Us:

At Birdeye, we are relentless innovators driven by a singular goal: to lead our category with unparalleled excellence. We don't just set goals – we surpass them. We're a team of doers who roll up our sleeves and get the job done, delivering on our promises with unwavering dedication.

Working here means embracing a culture of action and accountability, where every person is empowered to make an impact. We don't just talk about making a difference – we make it happen.