Director of Product Marketing at Birdeye in Palo Alto - Apply now!

MarketingFull-time

description

Why Birdeye?

15 years ago brands controlled customer experiences. But in 2021, it’s customer experiences that control brands. Customers now choose businesses based on shared experiences, not ads. So marketers now have to create and promote great experiences, and they need a platform that can do this at scale.

Birdeye is an all-in-one Experience Marketing platform for multi-location businesses. More than 60,000 businesses of all sizes use Birdeye every day to be found online and chosen through listings, reviews and referrals; be connected with leads and customers on the channels of their choice, and deliver the best customer experience with survey, ticketing and insights tools.

Founded in 2012, Birdeye is headquartered in Palo Alto, and led by alumni from Google, Amazon, Salesforce and Yahoo. Birdeye is backed by Salesforce founder Marc Benioff, Yahoo co-founder Jerry Yang, Trinity Ventures and World Innovation Lab. The company has been the highest-rated Experience Marketing platform over the last 5 years on G2.

To learn more, please visit: https://birdeye.com

https://topworkplaces.com/company/birdeye/


What You'll Do:

Birdeye is looking for a world-class member to lead our Product Marketing team. The Director of Product Marketing will be responsible for driving key elements of Birdeye’s GTM motion, including positioning, packaging, and sizing demand for new products. You will be a key member of the marketing leadership team and strong cross-functional partner to product and sales. Our ideal candidate possesses a depth of experience building and scaling product marketing for rapid growth for SaaS companies.

requirements

  • 8+ years of related experience in product marketing
  • Powerful storyteller with the desire to bring non-linear ideas to the table while executing a defined business strategy
  • Strategic thinker with the ability to drive results both individually and through managing a team
  • Demonstrated experience, knowledge and expertise within SaaS/Enterprise Software. Startup experience is a plus.
  • Strong acumen and experience with both highly transactional, inbound, inside sales models, and mid-market/Enterprise inside and field sales models

Responsibilities:

  • Partner with VP of Marketing to create corporate and vertical positioning, POV, and campaign plan
  • Build and maintain buyer personas
  • Position, package, and launch new products and features
  • Partner with marketing, sales, and product leadership to drive pipeline and yield metrics via sales enablement
  • Own market sizing and segmentation
  • Create mid and late-funnel content to influence prospect purchase decisions
  • Partner with sales leaders in SMB, Upmarket, and Channel to support the field
  • Manage a team of high-performers

Why You’ll Join Us:

At Birdeye, we know that our success is tied to our customers’ success, so we are continually raising the bar for ourselves and others around us to deliver meaningful results.

We seek to innovate and to be the #1 product in our category, which means we need to drive results for our customers and to always deliver what we commit.

Our quality needs to be world-class and second to none, so we are exceptionally hands-on to get work done. We roll up our sleeves and DO.

Working at Birdeye means being part of a tight-knit family that helps you succeed and loves to celebrate with you! We find strength in diversity and inclusion, so we strive to find different points of view and expect everyone to represent their authentic self at all times.

benefits

  • Employer-paid benefits with multiple health plan options (HSA, PPO)
  • Unlimited PTO
  • 401(k) with company match
  • Flexible work from home options available
  • Maternity & Paternity Leave
  • Employee Resource Groups - network with like-minded "Birds"
  • Abundant opportunities that come with a dynamic and fast-growing organization!
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