Product Marketing Manager, GTM at Birdeye in Gurugram, India - Apply now!

We are looking for a dynamic Senior Product Marketing Manager, GTM to join our world class team and uplevel our launch planning and execution. This person will play a critical role in driving our product launches and go-to-market (GTM) strategy, including internal launch planning, user acceptance testing (UAT), beta programs, and global GTM execution. You’ll work cross-functionally with Product, R&D, Sales, Enablement, and Customer Success teams to orchestrate successful product launches and drive product adoption and growth. The ideal candidate will have a passion for navigating ambiguity, driving clarity, and influencing strategy.

Why Birdeye?

Birdeye is the highest-rated reputation, social media, and customer experience platform for local businesses and brands. Over 150,000 businesses use Birdeye’s AI-powered platform to effortlessly manage online reputation, connect with prospects through social media and digital channels, and gain customer experience insights to grow sales and thrive.

At Birdeye, innovation isn't just a goal – it's our driving force. Our commitment to pushing boundaries and redefining industry standards has earned us accolades as one of the foremost providers of AI, Reputation Management, Social Media, and Customer Experience software by G2.

Founded in 2012 and headquartered in Palo Alto, Birdeye is led by a team of industry experts and innovators from Google, Amazon, Salesforce, and Yahoo. Birdeye is backed by the who’s who of Silicon Valley - Salesforce founder Marc Benioff, Yahoo co-founder Jerry Yang, Trinity Ventures, World Innovation Lab, and Accel-KKR.

Responsibilities

• Manage the product launch roadmap, planning, execution, and reporting. 
• Create, manage, and execute GTM campaigns for new product launches, ensuring timelines, deliverables, and KPIs are met.
• Oversee internal launch planning, including setting timelines, managing user acceptance testing (UAT), and coordinating cross-functional communications.
• Drive the beta program strategy, working with early adopters to gather feedback and refine the product pre-launch.
• Collaborate closely with Product, Sales, and Marketing teams to drive execution of our go-to-market strategies across channels. 
• Partner with our enablement teams to develop succinct and effective sales and CS training materials making it easy for non-technical sales to understand our complete suite technology.
• Develop sales enablement materials, including product decks, battlecards, and training to equip the sales team with the tools they need to succeed.
• Conduct competitive analysis to identify market opportunities and position our products against key competitors.
• Monitor product performance post-launch, analyze market feedback, and adjust strategies as necessary.

• 5+ years of experience in product marketing, preferably in SaaS or a technology-driven environment.
• Proven experience managing product launches and executing successful go-to-market strategies.
• Strong project management skills with the ability to coordinate across teams and manage multiple initiatives simultaneously.
• Experience with beta programs and user acceptance testing (UAT) processes.
• Excellent written and verbal communication skills with the ability to craft clear, concise messaging.
• Ability to work cross-functionally and influence teams without direct authority.
• Analytical mindset with the ability to translate data into actionable insights.
• Strong attention to detail and problem-solving skills.
• Excellent communicator with a strong executive presence. 
• Bachelor’s degree in Marketing, Business, or a related field.
• Pragmatic Marketing Certification is a bonus

Why You'll Join Us:

At Birdeye, we are relentless innovators driven by a singular goal: to lead our category with unparalleled excellence. We don't just set goals – we surpass them. We're a team of doers who roll up our sleeves and get the job done, delivering on our promises with unwavering dedication.

Working here means embracing a culture of action and accountability, where every person is empowered to make an impact. We don't just talk about making a difference – we make it happen.