Content Marketing Writer at Birdeye in US - Apply now!

MarketingFull-timeREMOTE

description


Why Birdeye?

15 years ago brands controlled customer experiences. But in 2022, it’s customer experiences that control brands. Customers now choose businesses based on shared experiences, not ads. So marketers now have to create and promote great experiences, and they need a platform that can do this at scale.

Birdeye is an all-in-one Experience Marketing platform for multi-location businesses. More than 80,000 businesses of all sizes use Birdeye every day to be found online and chosen through listings, reviews and referrals; be connected with leads and customers on the channels of their choice, and deliver the best customer experience with survey, ticketing and insights tools.

Founded in 2012, Birdeye is headquartered in Palo Alto, and led by alumni from Google, Amazon, Salesforce and Yahoo. Birdeye is backed by Salesforce founder Marc Benioff, Yahoo co-founder Jerry Yang, Trinity Ventures and World Innovation Lab. The company has been the highest-rated Experience Marketing platform over the last 5 years on G2.

To learn more, please visit: https://birdeye.com

What You’ll Do

The Content Marketing Writer is responsible for creating and scaling best-in-class, insight-led stories. A creative B2B storyteller that uses insights as a key differentiator in stories. The right candidate is a strong writer with a demonstrated ability to create compelling content for thought leadership and brand visibility. This role reports to the Sr Content Marketing Manager and focuses on driving Birdeye’s content marketing program across a variety of core content assets that build Birdeye demand generation and thought leadership.

Responsibilities

  • Leads the content writing for Birdeye’s core content marketing assets such as eBooks, Guides, white papers, case studies, blog posts, infographic instructions and more.
  • Serves as a chief storyteller for Birdeye, one who is able to shift their writing tone and focus depending on their audience or campaign objective, and who serves as an expert and example to others on showcasing the Birdeye brand and overall company/product vision & story.
  • Creates and revises copy quickly and is responsible to a number of internal stakeholders, including marketing campaign leaders; demand generation; product marketing; Birdeye sales and customer support and others
  • Leads an ethos of “clear and simple” writing throughout Birdeye marketing, and instructs others in how to achieve this. Is the go-to person within Birdeye for how to write, and write well, about Birdeye products, services and related market trends & ideas
  • Works with key team members to plan develop regular content cadence to meet creative strategies, content flow processes and deadlines
  • Writes frequent short-form copy for advertisements, social media and other bite-sized content assets, in keeping with Birdeye branding, style guide and campaign objectives
  • Helps to drive ongoing SEO improvements for content marketing assets, blog posts and resource pages (content upgrades, changes or customizations to CTAs, broken links/images, internal link building etc.)
  • Creates guest blog posts for backlinks, and is a contributor to the Birdeye blog on a regular basis
  • Creates content for Birdeye’s newsletters and website page updates as needed or requested

requirements

  • Bachelor's degree in Journalism, Communications Studies, English, Marketing, or a related field
  • 3+ years experience writing conversion-optimized content in a previous role, preferably in B2B SaaS
  • Have a broad understanding of content marketing, email marketing, and event planning
  • Excellent storytelling, verbal, and written communications skills
  • Experience in crafting clear and concise copy to drive business goals
  • Understanding of SEO and experience optimizing content for organic search
  • Experience working in and influencing cross-functional teams
  • Thrive in a self-starter, fast-paced and changing environment
  • Familiarity with Google Analytics, SEMrush, and WordPress is an asset

Why You’ll Join Us

At Birdeye, we know that our success is tied to our customers’ success, so we are continually raising the bar for ourselves and others around us to deliver meaningful results.

We seek to innovate and to be the #1 product in our category, which means we need to drive results for our customers and to always deliver what we commit.

Our quality needs to be world-class and second to none, so we are exceptionally hands-on to get work done. We roll up our sleeves and DO.

Working at Birdeye means being part of a tight-knit family that helps you succeed and loves to celebrate with you! We find strength in diversity and inclusion, so we strive to find different points of view and expect everyone to represent their authentic self at all times.

benefits

  • Employer-paid benefits with multiple health plan options (HSA, PPO)
  • Unlimited PTO
  • 401(k) with company match
  • Flexible work from home options available
  • Maternity & Paternity Leave
  • Employee Resource Groups - network with like-minded "Birds"
  • Abundant opportunities that come with a dynamic and fast-growing organization!
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