Senior Product Manager (Product-led Growth) at Birdeye in IN - Apply now!

Why Birdeye?

Once upon a time, local businesses could attract customers through advertising and word of mouth. But today consumers choose businesses based on online reputation and digital experiences. The modern marketer must deliver exceptional experiences that create repeat customers, and they need a platform that can do this at scale. Local businesses often struggle to overcome the complexity and inefficiencies that come from using multiple applications to manage and optimize their marketing and customer experience operations. They often find that their use of fragmented point solutions keeps them from achieving true customer insights - and from acting upon them in real time.

This is the challenge that Birdeye solves with its all-in-one reputation and customer experience platform. More than 90,000 local businesses and brands use Birdeye to be found online through local listings and reviews; engage with consumers through webchat, text, and social media messaging; collect digital payments; and gain insights to improve customer experience with survey, ticketing and benchmarking tools.

Founded in 2012 and headquartered in Palo Alto, Birdeye is led by a team of industry experts and innovators from Google, Amazon, Salesforce, and Yahoo and in 2021, our CEO and Co-founder was named 2021 EY Entrepreneur of the Year. Birdeye is backed by the who’s who of Silicon Valley - Salesforce founder Marc Benioff, Yahoo co-founder Jerry Yang, Trinity Ventures, and World Innovation Lab - and recently closed a $60 million Series C funding round led by Accel-KKR, a leading technology-focused investment firm. Learn more at birdeye.com.

What You'll Do

At Birdeye, one of our core competitive advantages is the range of comprehensive solutions we offer for businesses to ace their customer experience journey. We're building a product growth engine to put these products in the hands of as many businesses as possible. As our Product-led Growth Manager, you'll build this machine from the ground up.

We’re looking for a creative and analytical hustler, who is energized by challenges. You will own cross sell campaigns to drive sales, and will work closely with Product, Success, and Marketing teams to hit revenue goals. You will use customer data to understand, and then iterate experiences within a customers’ lifecycle to drive new product acquisition.

Responsibilities

• Own end-to-end execution and optimization of core product-led initiatives in order to achieve revenue targets.
• Build a scalable framework for cross sell and upsell -- collaborate cross functionally with engineering, marketing, customer success and design, to ensure smooth execution.
• Measure effectiveness of PLG initiatives and incorporate qualitative and quantitative insights into a test and learn methodology.
• Collaborate with Success & Onboarding teams to strategize and create customized user journeys to increase LTV -- encouraging customers to try, learn, and engage with the product based on their specific business needs.

• 5+ years of experience in product management
• 2+ years of relevant experience in growth (B2B SaaS preferred).
• Excellent cross-functional collaboration skills -- ease of working with others and navigating various goals and priorities to get the job done.
• Detail oriented and desire to solve interesting problems with intuition and data.
• Experience with product analytics (Google Analytics, Pendo) and other A/B testing platforms.
• A mindset centered around growth marketing and optimization with demonstrated problem-solving capabilities and intellectual curiosity.
• High bias to speed and execution, and ready to do what it takes to help the company hit its product growth goals.
• Pros: Experience working with product teams or UX teams to drive adoption or product usage
• Pros: Thrives with little structure & guidance, and proven ability to drive strategy and execution in ambiguous environments.

Why You’ll Join Us

At Birdeye, we seek to innovate and to be the #1 product in our category, which means we continually raise the bar to deliver meaningful results for ourselves and our customers. Our quality is world-class. We deliver what we commit and roll up our sleeves and get work done.

Working at Birdeye means being part of a tight-knit community that helps you succeed and celebrates your wins! We find strength in diversity and inclusion, actively seek different points of view, and ask everyone to be their authentic self at all times.