Manager/Sr. Manager - Marketing Analytics at Birdeye - Apply now!

MarketingFull-TimeREMOTE

description

Why Birdeye?

Once upon a time, local businesses could attract customers through advertising and word of mouth. But today consumers choose businesses based on online reputation and digital experiences. The modern marketer must deliver exceptional experiences that create repeat customers, and they need a platform that can do this at scale. Local businesses often struggle to overcome the complexity and inefficiencies that come from using multiple applications to manage and optimize their marketing and customer experience operations. They often find that their use of fragmented point solutions keeps them from achieving true customer insights - and from acting upon them in real time.

This is the challenge that Birdeye solves with its all-in-one reputation and customer experience platform. More than 90,000 local businesses and brands use Birdeye to be found online through local listings and reviews; engage with consumers through webchat, text, and social media messaging; collect digital payments; and gain insights to improve customer experience with survey, ticketing and benchmarking tools.

Founded in 2012 and headquartered in Palo Alto, Birdeye is led by a team of industry experts and innovators from Google, Amazon, Salesforce, and Yahoo and in 2021, our CEO and Co-founder was named 2021 EY Entrepreneur of the Year. Birdeye is backed by the who’s who of Silicon Valley - Salesforce founder Marc Benioff, Yahoo co-founder Jerry Yang, Trinity Ventures, and World Innovation Lab - and recently closed a $60 million Series C funding round led by Accel-KKR, a leading technology-focused investment firm. Learn more at birdeye.com.


Desired Experiences
  • Combine business knowledge and holistic company strategy with historical data to own and build models for use in forecasting, media targeting, attribution, and measuring lifetime customer value.
  • Develop and enhance framework for marketing budget / spend allocation for all customer acquisition channels.
  • Own monthly/weekly Marketing KPI reports, spend time with marketing stakeholders to ensuring these reports meet the teams’ evolving data needs.
  • Work with marketing channel owners to measure performance of new and existing campaigns, as well develop analyses and insights to optimize marketing campaigns on various channels.
  • Collaborate with other functional teams, (Sales, Product, Customer Success, etc.) to understand the impact of analysis across multiple areas of the business.
  • Has a solid understanding of digital marketing and can manage and report on marketing campaign tracking, including sources across multiple channels like web, social, email, live events, webinars, and online communities.
  • Develop marketing data roadmap and adhere to industry best practices to develop scalable data solutions with data engineering team

requirements

  • BS or MS in business-related or quantitative field (Economics, Math, Statistics, Engineering or equivalent)
  • 5+ years’ experience in consulting, data science, marketing analytics, or equivalent
  • Exceptional quantitative, analytical and problem-solving skills with the ability to draw insights and recommendations from analysis and present proposals to internal stakeholders.
  • Advanced MS Excel required (experience in SQL desired); Experience in data visualization (PowerBI, Tableau, etc); Experience with Salesforce.
  • Understanding of web and analytics/tracking technologies such as Google Analytics.
  • Excellent communication skills; this role requires regular interaction with executives and team leads from across the company.
  • Ability to manage multiple projects simultaneously against tight deadlines
  • Self-starter, reliable team player with strong initiative and the ability to thrive in high-intensity, rapidly changing environment

Why You’ll Join Us

At Birdeye, we seek to innovate and to be the #1 product in our category, which means we continually raise the bar to deliver meaningful results for ourselves and our customers. Our quality is world-class. We deliver what we commit and roll up our sleeves and get work done.

Working at Birdeye means being part of a tight-knit community that helps you succeed and celebrates your wins! We find strength in diversity and inclusion, actively seek different points of view, and ask everyone to be their authentic self at all times.

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