Product Marketing Manager at Birdeye in IN - Apply now!

MarketingFull-TimeREMOTE

description

Why Birdeye?

15 years ago brands controlled customer experiences. But in 2022, it’s customer experiences that control brands. Customers now choose businesses based on shared experiences, not ads. So marketers now have to create and promote great experiences, and they need a platform that can do this at scale.

Birdeye is an all-in-one Experience Marketing platform for multi-location businesses. More than 80,000 businesses of all sizes use Birdeye every day to be found online and chosen through listings, reviews and referrals; be connected with leads and customers on the channels of their choice, and deliver the best customer experience with survey, ticketing and insights tools.

Founded in 2012, Birdeye is headquartered in Palo Alto, and led by alumni from Google, Amazon, Salesforce and Yahoo. Birdeye is backed by Salesforce founder Marc Benioff, Yahoo co-founder Jerry Yang, Trinity Ventures and World Innovation Lab. The company has been the highest-rated Experience Marketing platform over the last 5 years on G2.

To learn more, please visit: https://birdeye.com

What You'll Do

You will be responsible for positioning and messaging of certain products in the Birdeye product portfolio. You will apply the messaging to key assets that educate prospects and enable sales, increase awareness and adoption, and shorten the sales cycle.

You will work with customers, sales, product management, marketing, and customer support, spread across India and North American time zones. You need to be equipped with deep market research skills, customer interviewing experience, gathering competitive intelligence, and develop deep product knowledge. You have the ability to create compelling presentations, produce engaging and flawless copy for promoting the Birdeye value prop, and the ability to monitor and improve product adoption metrics.

Responsibilities

  • Translate product features into compelling customer-centric product positioning and messaging
  • Create and maintain winning sales collateral with benefit centric-pitch decks, brochures, ROI calculators, product videos, and train sales on how best to use it
  • Craft customer-centric messages across marketing and sales assets such as webpages, emails, landing pages, demo scripts and the like
  • Monitor and drive adoption of the product and features across the customer base
  • Improve win rates with feature comparison grids, sales battlecards, and showcase competitive win stories
  • Collaborate closely with product management, sales, marketing, design, and customer support to identify and execute high-impact revenue initiatives
  • Support demand generation and the larger marketing efforts with product-specific content and direction

requirements

  • 2-3 years of experience in product marketing in B2B SaaS
  • Strong writing background is a must
  • Excellent oral communication and presentation skills
  • Strong analytical skills with ability to identify trends and opportunities
  • Ability to learn new tech products quickly and a curiosity to dive deep into it
  • Marketing or Communications or MBA degree
  • Quickly understand the customer value proposition and communicate that in layman’s terms on seeing product designs and demos
  • Ability to work effectively within a team in a fast-paced, growth environment

Why You’ll Join Us

At Birdeye, we know that our success is tied to our customers’ success, so we are continually raising the bar for ourselves and others around us to deliver meaningful results.

We seek to innovate and to be the #1 product in our category, which means we need to drive results for our customers and to always deliver what we commit.

Our quality needs to be world-class and second to none, so we are exceptionally hands-on to get work done. We roll up our sleeves and DO.

Working at Birdeye means being part of a tight-knit family that helps you succeed and loves to celebrate with you! We find strength in diversity and inclusion, so we strive to find different points of view and expect everyone to represent their authentic self at all times.

benefits

  • Work closely with a cross functional team of highly motivated and intelligent folks with a unique range of startup and enterprise experience
  • We offer a competitive salary, healthcare benefits, catered meals, flexible work timings, along with all of the opportunities inherent in a fast-growing organization!
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