Product Marketing Manager at Birdeye in IN - Apply now!



Why Birdeye?

Once upon a time, local businesses could attract customers through advertising and word of mouth. But today consumers choose businesses based on online reputation and digital experiences. The modern marketer must deliver exceptional experiences that create repeat customers, and they need a platform that can do this at scale. Local businesses often struggle to overcome the complexity and inefficiencies that come from using multiple applications to manage and optimize their marketing and customer experience operations. They often find that their use of fragmented point solutions keeps them from achieving true customer insights - and from acting upon them in real time.

This is the challenge that Birdeye solves with its all-in-one reputation and customer experience platform. More than 90,000 local businesses and brands use Birdeye to be found online through local listings and reviews; engage with consumers through webchat, text, and social media messaging; collect digital payments; and gain insights to improve customer experience with survey, ticketing and benchmarking tools.

Founded in 2012 and headquartered in Palo Alto, Birdeye is led by a team of industry experts and innovators from Google, Amazon, Salesforce, and Yahoo and in 2021, our CEO and Co-founder was named 2021 EY Entrepreneur of the Year. Birdeye is backed by the who’s who of Silicon Valley - Salesforce founder Marc Benioff, Yahoo co-founder Jerry Yang, Trinity Ventures, and World Innovation Lab - and recently closed a $60 million Series C funding round led by Accel-KKR, a leading technology-focused investment firm. Learn more at

What You'll Do

You will be responsible for positioning and messaging of certain products in the Birdeye product portfolio. You will apply the messaging to key assets that educate prospects and enable sales, increase awareness and adoption, and shorten the sales cycle.

You will work with customers, sales, product management, marketing, and customer support, spread across India and North American time zones. You need to be equipped with deep market research skills, customer interviewing experience, gathering competitive intelligence, and develop deep product knowledge. You have the ability to create compelling presentations, produce engaging and flawless copy for promoting the Birdeye value prop, and the ability to monitor and improve product adoption metrics.


  • Translate product features into compelling customer-centric product positioning and messaging
  • Create and maintain winning sales collateral with benefit centric-pitch decks, brochures, ROI calculators, product videos, and train sales on how best to use it
  • Craft customer-centric messages across marketing and sales assets such as webpages, emails, landing pages, demo scripts and the like
  • Monitor and drive adoption of the product and features across the customer base
  • Improve win rates with feature comparison grids, sales battlecards, and showcase competitive win stories
  • Collaborate closely with product management, sales, marketing, design, and customer support to identify and execute high-impact revenue initiatives
  • Support demand generation and the larger marketing efforts with product-specific content and direction


  • 2-3 years of experience in product marketing in B2B SaaS
  • Strong writing background is a must
  • Excellent oral communication and presentation skills
  • Strong analytical skills with ability to identify trends and opportunities
  • Ability to learn new tech products quickly and a curiosity to dive deep into it
  • Marketing or Communications or MBA degree
  • Quickly understand the customer value proposition and communicate that in layman’s terms on seeing product designs and demos
  • Ability to work effectively within a team in a fast-paced, growth environment

Why You’ll Join Us

At Birdeye, we seek to innovate and to be the #1 product in our category, which means we continually raise the bar to deliver meaningful results for ourselves and our customers. Our quality is world-class. We deliver what we commit and roll up our sleeves and get work done.

Working at Birdeye means being part of a tight-knit community that helps you succeed and celebrates your wins! We find strength in diversity and inclusion, actively seek different points of view, and ask everyone to be their authentic self at all times.