Customer Lifecycle Marketing Manager at Birdeye in Palo Alto - Apply now!

MarketingFull-time

description

Why Birdeye?

15 years ago brands controlled customer experiences. But in 2021, it’s customer experiences that control brands. Customers now choose businesses based on shared experiences, not ads. So marketers now have to create and promote great experiences, and they need a platform that can do this at scale.

Birdeye is an all-in-one Experience Marketing platform for multi-location businesses. More than 60,000 businesses of all sizes use Birdeye every day to be found online and chosen through listings, reviews and referrals; be connected with leads and customers on the channels of their choice, and deliver the best customer experience with survey, ticketing and insights tools.

Founded in 2012, Birdeye is headquartered in Palo Alto, and led by alumni from Google, Amazon, Salesforce and Yahoo. Birdeye is backed by Salesforce founder Marc Benioff, Yahoo co-founder Jerry Yang, Trinity Ventures and World Innovation Lab. The company has been the highest-rated Experience Marketing platform over the last 5 years on G2.

To learn more, please visit: https://birdeye.com

https://topworkplaces.com/company/birdeye/

What You'll Do:

Reporting to the Director of Customer Marketing, you’ll be responsible for orchestrating, executing, measuring and optimizing programs that drive revenue growth in existing customer accounts. We’re looking for an experienced professional to help build a robust pipeline of expansion opportunities for the sales and customer success teams.

You’ll build stronger relationships with customers through engaging customer campaigns. You’ll need to collaborate cross-functionally to develop and execute on a marketing strategy aligned with Birdeye’s strategic priorities, pipeline goals and other marketing KPIs.

Reports To: Director of Customer Marketing


Responsibilities:

  • Support the customer journey and ensure campaign/program strategy, content, channels and targeting are aligned to drive deeper engagement, increased retention and revenue growth of Birdeye’s customers.
  • Works closely with our customer success and marketing teams to identify, develop and deliver customer programs that drive customer adoption/growth,, cross-sell/upsell and subsequent renewal
  • Create product usage videos for current customer base to lessen the load on customer success teams
  • Create 2-pagers and step-by-step guides for key products, features and use cases
  • Maintain the Customer Email Marketing calendar
  • Lead Birdeye’s customer referrals program, designed to increase and track referrals from Birdeye’s existing customers to bring in new ones
  • Create, edit and launch numerous customer email campaigns, including monthly customer newsletters
  • Audit current customer communications within existing tools and teams and identify areas of improvement
  • Work cross-functionally to prioritize customer asset requests
  • Provide editorial support for customer-facing documentation and other content written by others
  • Engage with core team members and customer-facing representatives to ensure consistent messaging with customer interactions
  • Measure and report to ensure learnings are consistently applied.
  • Other projects supporting the Customer Success and Marketing teams as needed.

requirements

  • 3-4 years previous experience building and executing a customer marketing strategy and related duties.
  • Strong writing skills.
  • 2-3 years of experience writing case studies, blog articles, and other customer-facing collateral
  • Strong communication and interpersonal skills.
  • "Can-do" approach to a wide and rapidly changing workload
  • Flexibility and willingness to work on a broad variety of tasks


Birdeye recognizes that each team member makes a significant contribution to our success. That contribution should not be limited by the assigned responsibilities outlined in a job description. Therefore, this job description is designed to outline primary duties, qualifications and job scope, but not limit the employee or the organization to just the work identified. It is our expectation that each team member will offer his/her services wherever and whenever necessary to ensure the success of our endeavors and to pursue individual career growth.


Why You'll Join Us:

At Birdeye, we know that our success is tied to our customers’ success, so we are continually raising the bar for ourselves and others around us to deliver meaningful results.

We seek to innovate and to be the #1 product in our category, which means we need to drive results for our customers and to always deliver what we commit.

Our quality needs to be world-class and second to none, so we are exceptionally hands-on to get work done. We roll up our sleeves and DO.

Working at Birdeye means being part of a tight-knit family that helps you succeed and loves to celebrate with you! We find strength in diversity and inclusion, so we strive to find different points of view and expect everyone to represent their authentic self at all times.

benefits

  • Employer-paid benefits with multiple health plan options (HSA, PPO)
  • Unlimited PTO
  • 401(k) with company match
  • Flexible work from home options available
  • Maternity & Paternity Leave
  • Employee Resource Groups - network with like-minded "Birds"
  • Abundant opportunities that come with a dynamic and fast-growing organization
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