Senior Product Marketing Manager at Birdeye - Apply now!

MarketingFull-TimeREMOTE

description

Why Birdeye?

Once upon a time, local businesses could attract customers through advertising and word of mouth. But today consumers choose businesses based on online reputation and digital experiences. The modern marketer must deliver exceptional experiences that create repeat customers, and they need a platform that can do this at scale. Local businesses often struggle to overcome the complexity and inefficiencies that come from using multiple applications to manage and optimize their marketing and customer experience operations. They often find that their use of fragmented point solutions keeps them from achieving true customer insights - and from acting upon them in real time.

This is the challenge that Birdeye solves with its all-in-one reputation and customer experience platform. More than 90,000 local businesses and brands use Birdeye to be found online through local listings and reviews; engage with consumers through webchat, text, and social media messaging; collect digital payments; and gain insights to improve customer experience with survey, ticketing and benchmarking tools.

Founded in 2012 and headquartered in Palo Alto, Birdeye is led by a team of industry experts and innovators from Google, Amazon, Salesforce, and Yahoo and in 2021, our CEO and Co-founder was named 2021 EY Entrepreneur of the Year. Birdeye is backed by the who’s who of Silicon Valley - Salesforce founder Marc Benioff, Yahoo co-founder Jerry Yang, Trinity Ventures, and World Innovation Lab - and recently closed a $60 million Series C funding round led by Accel-KKR, a leading technology-focused investment firm. Learn more at birdeye.com.

What You'll Do

You will be responsible for positioning and messaging of key products in our product portfolio. You will apply the messaging to key assets that educate prospects and enable sales, helping create awareness around a new category and shorten the sales cycle.

You will work with customers, sales, product management, and marketing teams spread across India and North American time zones. You need to be equipped with deep market research skills, customer interviewing experience, gathering customer insights and pain points, gathering competitive intelligence, hands-on and deep product knowledge. You have the ability to create compelling presentations, produce engaging and flawless copy for promoting the value prop, benefits and key capabilities of the Experience Marketing platform.

Responsibilities

  • Study the market and company products and come up with product positioning and messaging
  • Understand and follow trends in the marketing technology market
  • Translate features into benefits for the end user
  • Craft compelling messages across marketing channels bet it webpages, emails, landing pages...
  • Keep track of competitive features and differentiators and publish periodic competitive news alerts centered around product features
  • Collaborate closely with product management, sales, marketing, design, and engineering to identify and execute high-impact revenue initiatives
  • Collaborate with subject matter experts to create accurate and engaging content

requirements

  • 3-5 years of experience in product marketing
  • Background in a writing background is a plus
  • Experience in B2B enterprise SaaS
  • Excellent communication skills with ability to write flawless copy
  • Keen eye for detail
  • Ability to learn new tech products quickly and a curiosity to dive deep into it
  • Marketing or Communications degree
  • Quickly understand the customer value proposition on seeing product designs and demos
  • Ability to work effectively within a team in a fast-paced, growth environment
  • Experience in communicating directly with C-Staff with thorough business plans and strategies
  • Familiarity with various marketing tools, Google Analytics, Excel and understanding of SEO will be an asset
  • You have unrelenting curiosity and have more questions than answers

Why You’ll Join Us

At Birdeye, we seek to innovate and to be the #1 product in our category, which means we continually raise the bar to deliver meaningful results for ourselves and our customers. Our quality is world-class. We deliver what we commit and roll up our prayers sleeves and get work done.

Working at Birdeye means being part of a tight-knit community that helps you succeed and celebrates your wins! We find strength in diversity and inclusion, actively seek different points of view, and ask everyone to be their authentic self at all times.

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