Sr Corporate Marketing Manager at Birdeye in US - Apply now!

MarketingFull-TimeREMOTE

description

The Sr Content Marketing Manager is responsible for developing sound content strategy and creating and scaling best-in-class, insight-led stories. A creative B2B storyteller that uses insights as a key differentiator in stories. The right candidate is customer-obsessed and metrics-driven, using audience insights and learnings from each piece of content to make the next more impactful. This person will lead a team of experienced writers and event specialists and ensure that the quality of content is truly world-class.

Who you are

  • An exemplary writer, consistent with our company’s tone and mission. You write a clean, concise, well-polished copy.
  • A subject matter expert for across-the-funnel messaging as pertains to buyer personas and content, to articulate our vision and strategy in a consumable format.

What you’ll do

  • Build and execute a content strategy and editorial calendar with engaging and relevant content for our prospects
  • Produce high-quality articles, white papers, blogs, guides, email marketing messages, case studies, survey reports, and web copy
  • Proofread and edit content produced by your team, including conceptualizing the projects upfront, assigning projects, and overseeing the development and copy-editing prior to publishing
  • Continuously measure and improve content performance; create reports leveraging Google Analytics, SEM Rush, and social media analytics tools
  • Understand and report on what content is effective for driving engagement, opportunities to improve; collaborate with the rest of the marketing team to share learnings, offer creative feedback, and lean into the team’s mission
  • Stay up-to-date with the latest industry trends and customer challenges in order to build a more effective editorial calendar
  • Work closely with senior leaders, marketing teammates, and other departments to create effective communications strategies that articulate our product’s core benefits properly and consistently
  • Drive ongoing SEO improvements for content marketing assets, blog posts, and resource pages
  • Push the business to adopt better content creation practices through frequent testing of new content formats and distribution channels, including championing the increased use of data visualization

requirements

  • Bachelor's degree in Marketing, Business, or comparable education/experience
  • 5+ years of experience in Content Marketing/Strategy
  • 3+ years of experience in a SaaS-based B2B environment
  • You are an expert project manager
  • You have experience in managing a team of writers and event planners
  • Excellent storytelling, verbal, and written communications skills
  • Experience working in and influencing cross-functional teams
  • Experience using data and metrics to measure impact and determine improvements
  • Proven content development and strategy experience across multiple formats (e.g. written, video) and digital channels (e.g. blogs, webinars, social, landing pages)
  • Thrive in a self-starter, fast-paced and changing environment

benefits

  • Employer-paid benefits with multiple health plan options (HSA, PPO)
  • Unlimited PTO
  • 401(k) with company match
  • Flexible work from home options available
  • Maternity & Paternity Leave
  • Employee Resource Groups - network with like-minded "Birds"
  • Abundant opportunities that come with a dynamic and fast-growing organization!
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