Content Marketing Specialist, Webinar at Birdeye in Palo Alto - Apply now!

MarketingFull-time

description

Why Birdeye?

15 years ago brands controlled customer experiences. But in 2021, it’s customer experiences that control brands. Customers now choose businesses based on shared experiences, not ads. So marketers now have to create and promote great experiences, and they need a platform that can do this at scale.

Birdeye is an all-in-one Experience Marketing platform for multi-location businesses. More than 60,000 businesses of all sizes use Birdeye every day to be found online and chosen through listings, reviews and referrals; be connected with leads and customers on the channels of their choice, and deliver the best customer experience with survey, ticketing and insights tools.

Founded in 2012, Birdeye is headquartered in Palo Alto, and led by alumni from Google, Amazon, Salesforce and Yahoo. Birdeye is backed by Salesforce founder Marc Benioff, Yahoo co-founder Jerry Yang, Trinity Ventures and World Innovation Lab. The company has been the highest-rated Experience Marketing platform over the last 5 years on G2.

To learn more, please visit: https://birdeye.com


What You’ll Do:

This role reports to the Director of Content Marketing and focuses on leading Birdeye’s webinar program, as well as the company’s social media strategy and tactics.


Responsibilities:

  • Leads the design, hosts, coordination and promotion of Birdeye’s prospect, partner and product upsell webinars. Plans, organizes, promotes and executes webinars to drive leads/generate pipeline, as well as to promote thought leadership and/or increase product adoption and upsell opportunities with current customers. Is responsible for driving increases in webinar registrations, attendees and overall engagement.
  • Arranges for webinar speakers; organizes webinar content; and communicates webinar results and opportunities to marketing and sales leadership.
  • Creates handouts and other assets to support webinars
  • Leads Birdeye’s social media management. Identifies key assets (blog posts, eBooks, Guides, PR, webinars {prospect & partner} and promotes them on Birdeye social platforms such as Facebook, LinkedIn, Instagram and Twitter.
  • Creates content for Birdeye’s monthly prospect newsletter and other blog posts and website page updates as requested

requirements

  • Bachelor's degree required
  • 2 years of experience in content marketing
  • Webinar hosting and management experience is a must
  • Strong written and verbal communication skills (writing samples will be requested)


Why You’ll Join Us:

At Birdeye, we know that our success is tied to our customers’ success, so we are continually raising the bar for ourselves and others around us to deliver meaningful results.

We seek to innovate and to be the #1 product in our category, which means we need to drive results for our customers and to always deliver what we commit.

Our quality needs to be world-class and second to none, so we are exceptionally hands-on to get work done. We roll up our sleeves and DO.

Working at Birdeye means being part of a tight-knit family that helps you succeed and loves to celebrate with you! We find strength in diversity and inclusion, so we strive to find different points of view and expect everyone to represent their authentic self at all times.

benefits

  • Employer-paid benefits with multiple health plan options (HSA, PPO)
  • Unlimited PTO
  • 401(k) with company match
  • Flexible work from home options available
  • Maternity & Paternity Leave
  • Employee Resource Groups - network with like-minded "Birds"
  • Abundant opportunities that come with a dynamic and fast-growing organization!
Apply