Founded in 1988, Academy Mortgage is one of the nation's largest and most respected independent mortgage lenders. Academy's mission is to be 1st choice in delivering the dream of sustainable homeownership by inspiring hope and building prosperity in the families and communities they serve.
When it comes to major life decisions like paying off a mortgage, homeowners want to be certain they work with a loan officer whom they trust. Even with a great referral, clients conduct thorough research online for proof that they’re choosing the best officer. The most powerful proof is high ratings from lots of online reviews. Although Academy Mortgage was making its clients happy, there was no evidence online to support it.
“We just weren’t getting feedback. We didn’t have a bad online reputation -- we had no online reputation. Our loan officers were practically impossible to find online, so clients weren’t able to get that validation they needed when researching their loan officer online,” said Tim Marti, Marketing Director at Academy Mortgage.
Marti understood that to earn a strong online reputation, the company would need a lot more reviews.
“A lot of our close competitors were miles ahead of us in the review collection game so we really had a lot of catch up to play with other lenders in the area.” Academy Mortgage only looks good if its 7 loan officers do. The digital marketing agency they were working with offered a very rudimentary solution to collect reviews at a brand-level only, but these generic reviews didn’t help build clients’ trust in their officers.
In order to get more clients and beat the competition online, Academy Mortgage needed to put themselves on the map by establishing a reputation for each officer and the brand as a whole. This is what brought them to Birdeye.