homeresourcescase studies994% more Google reviews in 1 year boosts SEO and patient acquisition

994% more Google reviews in 1 year boosts SEO and patient acquisition

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Mcduffie Dentistry 1596966913143
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Company Snapshot

McDuffie Dentistry is a one-location dental practice based in Durham, North Carolina.

  • February 2017

Too busy to collect patient reviews

Dr. Jamel McDuffie DDS has been providing high quality dental services for years, and both of her offices had steady business with regular patients. However, since the offices only had a few online reviews and most of these were negative, they were ranking below local competitors online. With limited staff and a busy schedule, Dr. McDuffie did not have time to follow up with every patient after an appointment and ask for a review. In order to get new patients, McDuffie Dentistry needed a way to get more Google reviews without disrupting the day-to-day workflow of the offices.

“Patients always tell us how great we are. Now our patients can tell everyone else. Easy to use, set up and Birdeye maintains it.”
Jennifer Salinas
Jennifer SalinasManager at McDuffie Dentistry

Collect and promote new reviews with no extra work

McDuffie Dentistry’s search for an efficient review generation solution led them to Birdeye. With Birdeye, McDuffie Dentistry was able to automate the review generation process. When patients checked in for an appointment, an SMS review request was triggered to deliver promptly after their appointment. This request sent patients directly to Google and Facebook, where they could leave a review with one click.

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The practice is notified via automatic SMS and email alerts as soon as a new review is posted on any site so they can respond if necessary.

Birdeye also created a custom SEO-optimized review microsite for McDuffie dentistry displaying their best reviews from all sites, along with up-to-date contact information. Prospective patients could book reviews directly through this microsite.


Thanks to automated review request campaigns, McDuffie Dentistry experienced a whopping 994% increase in their Google Reviews and a 346% increase in online reviews overall. Their already respectable overall rating of 4.4 skyrocketed to 4.9 in just a year with Birdeye.

With all these glowing reviews from happy patients, McDuffie Dentistry moved up to the top 5 search results when prospective patients search for “Dentists in Durham”. Rich snippets display stars from McDuffie Dentistry’s great reviews beneath its name in search results, catching prospective patients’ eyes and increasing click-through rates.

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The fresh stream of new reviews and up-to-date practice information boosted McDuffie Dentistry’s microsite to page 1 of Google, allowing prospective patients to quickly and easily find the practice, read positive reviews, and book an appointment.

Proactively seeking feedback from patients has not just helped McDuffie Dentistry achieve an overall better rating but has also helped them build a better dental practice. Patients rave about friendly staff and Dr. McDuffie’s professionalism and expertise.

Birdeye: The Obvious Choice

Winning over 400 awards for 10 quarters in a row, Birdeye is the most-awarded and highest-rated customer experience software for businesses of all sizes.

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