Positive review examples are often generic and plain. If you are looking to attract more customers, you need to improve the quality of reviews you have across platforms. 

Our research shows that 50% of customers read five or more reviews to offset bias, make informed choices, and know more about the business. So the greater the detail in a positive review, the more impactful it is.. 

One way to ensure customers write detailed reviews is to provide positive review examples for inspiration.

Birdeye’s research on the impact of online reviews shows that: 

  • 68% of customers check online reviews before buying from a local business. 
  • 54% of customers write a positive review online after they have a good experience with a local business. 
  • 92% of surveyed customers read at least two reviews before forming an opinion about the local business. 
  • Search engine and customer review sites are two of the top sources of influence when it comes to choosing a local business. 
  • 60-70% of customers are happy to write a review for a business that requests them to do so. 

When it comes to online review generation, a five-star rating isn’t enough to set your business apart from the competition. A star rating –no matter how high — will fall flat without a written positive review from the customer. 

Here is a comprehensive blog post on what makes a good review, along with positive review examples and templates to respond to your positive reviews and generate momentum from them.

If you favor video, we have the following video guide for you to listen on the go. 

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What makes a good review? 

Before we share positive review examples and inputs on how to respond to positive reviews, let’s clarify this – What makes a good review? The answer to this question may seem obvious, a “good review” is when a customer leaves a 5-star rating of your business! In reality, a “good review” goes far beyond a star rating. Here are three specific elements that make a customer review valuable. 

Some of the most common phrases found in positive review examples are:

“I highly recommend this business”

“The service quality was truly exceptional, I can’t wait to come back”

“If you are looking for “X..”, you can’t miss this store”

“The team is extremely knowledgeable and helpful, it is a delight to work with them.”

1. Goes beyond the stars

You want your positive reviews to be detailed. Though it’s always nice to get high star ratings, a detailed review explains why the customer enjoyed your business. This helps prospects understand what specifically sets your business apart from the competition. 

See how this review of a local coffee shop goes beyond the star rating. 

detailed positive review

It is also always helpful if the customer takes time to write a lengthy review detailing the experience in a way that justifies the 5-star rating they gave to the company. Potential customers usually don’t trust a 5-star rating, but that can change with a detailed review.

Example of a detailed positive review

2. Describes the customer experience

A good review should describe various aspects of the customer experience. Did the customer receive fantastic customer service? Was an employee particularly helpful, and did the customer leave the employee’s name in the review? Did the customer mention other elements of the customer experience, like a great website that was easy to use? These details will not only be appealing to prospects, but it will help you know what your business is doing well. 

customer experience positive review
image of  a review showing the business appreciating the customer's feedback

3. Adds photos or videos

A good review is the one that leaves no questions unanswered. Customers must be able to understand a company’s products, services, and customer service details from the review itself. Sometimes, words don’t do justice to these details. So, positive customer reviews that include supporting photos and videos get additional points for the effort and accuracy. 

This is especially important in the hospitality industry as the aesthetics, presentation, and the visual appeal of the product/service matter greatly. Check out this honest and detailed review of a restaurant with real photographs from the patron that can convince anyone to visit this establishment. 

image of a detailed restaurant review with supporting photos and videos

Adding photos can come in handy for online reviews for home services, as it showcases your company’s expertise in completing a project. 

image of a review for a home service company with supporting images

4. Mentions a team member by name

Businesses often struggle to display their personality or put a face to the brand’s name on review sites. When a review mentions a team member by name, it helps potential customers connect with the business. This, in turn, improves the chance of them choosing the company to shop from. 

This works well, especially in agent-based organizations such as real estate companies, where personalized recommendations show customers they will be cared for. 

Check out these positive review examples from the real estate industry where reviews mention team members specifically. The impact is highly encouraging. 

image of a detailed review for a real estate company that mentions a team member by name
Image of a positive review

5.  Talks of a long-term experience 

When potential customers evaluate your business on a review site, they are looking for more than just good opinions about your service. They seek additional information to understand how your customers feel about you. If a customer mentions that they have been regularly working with you, it certainly adds value to the positive review. 

Check this next positive review example where the review’s value is greatly enhanced due to the added detail.

Image of a review where a customer describes their long term experience with the business
Image of a positive review with a mention to a good long term experience

6. Mentions the location 

One of the major considerations for a customer considering offices is its location and the convenience it brings to their shopping experience. A good customer review for a retail store, clinics, and offices in busy districts especially must always talk about the location for best results. 

Review describing the convenience of the business' location
Review showing how mentioning location in a positive review has a profound impact

Positive review examples by industry

By now you should have a good idea of the value of generating and managing positive reviews. But reviews can come in all shapes and sizes depending on your industry and the review website. Here are a few industry-specific positive review examples and how businesses can use them to their advantage.


Over 95% of patients claim that online reviews are essential to their decision-making process. This makes gathering positive customer reviews for your business in this industry, the more detailed, the better. If you can, nudge your customers to mention the details of your company’s customer service, among other things. 

Positive reviews example for a dentist
A positive review example for a healthcare business

Your customer reviews are a great marketing asset. Positive reviews can be displayed on your company’s website and social media channels to help you attract more customers.

Use this positive review template to help your customers share their experience with the world: 

“The staff at X clinic was extremely helpful. Right from the appointment to the billing, everything went very smoothly. [Doctor’s name] was immensely patient and took the time to explain the procedure to me. I would be happy to recommend this clinic to anyone.” 

“I visited [Clinic’s name] for [issue]. I had a positive experience in the treatment, customer service, and overall process with [Doctor’s name]. I highly recommend this establishment if you are looking for a certified clinic in [location].”

You can even build these templates in your review request email. 


Positive reviews for the automotive industry can definitely come in handy in this competitive industry. Request your customers to share their experience on popular review channels such as niche review sites, Google Business Profile, and social media.

Example of a positive review for an automotive business
Positive reviews example for an auto repair shop

Responding to reviews elevates the level of care customers can expect from your business. It shows potential customers that you value feedback and appreciate their business.

If you are looking to help customers write some positive reviews for your business, here are a few templates that they can use to get started:

“I had a great experience with [business name]. The service was quick, and the billing was transparent. I have no doubt that I will come back again. Highly recommend."

“I have been a customer of [business name] for several years now. I have always received the best service, product, and customer service whenever I come here. For all my service needs, this is the place I trust.” 


Do you know what’s better than a positive review? A positive review with a picture. Restaurant review sites that allow customers to upload images give people a better sense of your product and service.

Positive reviews example for a restaurant

Regarding positive reviews for restaurants, the more detailed the review is, the better. Customers tend to favor reviews that provide more information on the service, aesthetics, menu choices, and more. 

A detailed positive review for a restaurant

A simple positive review template that works best for restaurants is: 

“I recently dined at [Restaurant name]. The reservation was easy to make, and the staff was extremely helpful in accommodating our special requests. The ambiance was great, and the food definitely lived up to my expectations. We tried the house recommendations, and if you visit the restaurant, you should too. This is a must-try if you are looking for a nice cozy place for dinner. ”

Storage facility 

Choosing a storage facility is an important decision, and customers like to know more about location, security, and customer service. It is important for the positive reviews about your storage facility to mention these details as much as possible. 

Positive review for a storage company
Detailed positive review for a storage facility

Help your customers share their experience with this positive review template to start them off:

“[X Storage facility] has been a game changer. It is everything I was looking for, and the staff here is extremely helpful in making the onboarding process easy. Their detailed explanations of security procedures have left me assured that I made the right choice. I highly recommend this to anyone looking for a storage facility in [location].” 

Insurance companies

When people look for insurance companies, they look for personalized recommendations, cost-saving services, and timely service. If the positive review for your company mentions these, you are golden. 

Take a look at some of the positive review examples for inspiration:

Positive review for an insurance company
Positive review for an insurance brand

Replicate these results for your insurance company by inspiring your clients with these templates: 

“I recently bought car insurance from “business name”. The process was extremely smooth, and it was the best deal around. After checking with over 5 agencies, I found the team at [business name] to be extremely helpful and focused on my benefit more than theirs.”

Real estate 

Choosing the right real estate company is a decision that everyone fears, but you can ease that fear by collecting positive reviews for your business across popular review platforms. Check out these review examples to see what a typical positive review for a real estate business looks like.

Example of a positive review for a real estate business
Detailed positive review for a real estate agent

Real estate positive reviews are extremely detailed, but your customers can use this template to get started:

“I had the best experience buying a house with [business name]. While the process seemed daunting, the team took time to walk me through all the steps, gave me time to consider my options, and came through when I needed them. They helped me get the best deal and the house just the way I wanted. Extremely happy with the service.” 

Home Services

Do you run a business in the home service industry? If yes, you should check out these positive review examples to see current trends. As an extremely customer-facing industry, it is important that your reviews showcase your professionalism, service ability, and skill level to potential clients. 

Try to gather reviews across online review sites to boost your brand’s presence in the industry.

Online review for a home service company
Positive Facebook review for a home service company

Your customers can use these positive review templates to show their appreciation for your service:

“The team at [business name] was prompt, professional, and quick on the job. We finished [flooring/painting/repair] works with their service in record time. The billing process was also quite easy to manage. I would happily recommend their service.”

“[Business name] team is a great choice for home service needs. We have been working with them for years and have had nothing but positive results. The team is always happy to answer any questions and is always just a quick call away.”

Positive reviews for businesses in the legal industry often feature details of professionalism, attention to detail, and customer service. These are qualities that potential clients look for a legal service provider they wish to employ. 

Positive review for a legal firm
Detailed positive review for a law firm

Some positive review templates that you can send your clients to improve your positive review volume: 

“I contacted the [Business name], and the response has been extremely positive. Choosing the right legal team is an important decision; with this team, I am sure I made the right decision. The process has been extremely smooth, and I would highly recommend them.” 


In positive reviews for retail stores it is all about the location, customer service, product quality, and additional services that make them outshine the competition. While a higher star rating comes in handy, it is important for the positive reviews to carry details, too, as shown in the examples below. 

Retail positive review
Image showing a detailed positive review for a retail business with supporting images

Some retail positive review templates for reference are:

“I recently shopped at [business name], and the experience was great. The sales team was extremely helpful, and it made my experience so much better. The product selection is also quite great at this outlet.” 

“I recently purchased a [product name] from [store name]. The quality of the product was excellent, and the packaging ensured that it survived the transportation. The ordering process was quite smooth, I can’t wait to shop here again.”

How to write a good review 

Now that you know what a good review looks like, it is time to make the review section look like this for your company. If your customers are struggling to write detailed and captivating positive reviews for your business, here is a quick guide that you can share with them. 

  • Include details

Include detailed information about the purchase in the review. Potential customers find it helpful when reviews include as much information about the product, service and experience as possible. A few things to add are product details, store location, period of purchase, any discounts that may have been active then, and customer service.

  • Add visuals 

Photos and videos in a review help customers understand the subject. If the reviewer found something particularly useful, adding photos and videos that validate the point can be extremely helpful to potential customers. 

  • Explain what you like/dislike

Adding personal opinions about a particular product feature or service qualifies the review and helps potential customers understand if it is relevant to them or not. 

  • Use simple language

Make sure your review is easy to understand. Don’t over complicate the review or use words that can be technical jargon and confuse the reader rather than helping them make a purchase decision. 

  • Stay factual and avoid assumptions

Assumptions in reviews, especially on product availability, discount offers, and store hours can lead to unnecessary confusion. Qualify personal opinions so that they’re not mistaken for facts. 

Why are positive reviews important?

Positive reviews can bring in new customers and help to increase sales. In a world where we have so many choices, reviews can help potential customers feel more confident about choosing your business over others. And once they’ve had a positive experience, they’re more likely to leave a positive review.

Having positive reviews can also help to build trust and credibility, especially if you’re a new business. If customers see that others have had good experiences with your company, they’re more likely to take the leap themselves.

Why should I respond to positive reviews? 

Responding to positive reviews increases their value. When you respond to a good customer review, the customer who left the review feels appreciated, which increases the chance for repeat business. Review responses also show that you value customer feedback and care to improve your customer experience. This will attract new customers and set you apart from your competitors.

Check out our post on how positive reviews help realtors.

Customer reviews are important to every business. Not only do they provide valuable feedback, but they can also help to attract new customers. It’s important that your customer reviews be on display on the more popular review websites. Those sites include:

Google Business Profile

One way to get more reviews is to create a Google Business Profile (formerly Google My Business). This profile provides a place for customers to leave their reviews, and it also allows you to respond to them. Creating a profile is simple and only takes a few minutes. Once your profile is created, be sure to encourage your customers to leave their reviews. With a little effort, you can soon have a steady stream of customer reviews on the most popular search engine in the world.


Facebook is another great platform for businesses to get customer reviews. With nearly three billion users, it’s become the most popular social media platform in the world. This means that reviews left on Facebook have a good chance of being seen by the people in your service area.

Better Business Bureau

The Better Business Bureau (BBB) is a trusted source for consumers to research businesses before making a decision. What makes BBB unique is that members are thoroughly vetted to make sure they meet all ethical and business standards. Once approved, they are awarded the BBB seal. The seal will then be displayed on the business’s profile. This achievement will certainly put a positive light on a business’s online reputation management efforts and act as a differentiator from rivals.

How to respond to positive reviews: 5 examples

Now that you know what to look for in a good review, it’s time to learn how to respond to them from these positive review response examples.

Example 1: Be creative and personal

Chef John Howie uses YouTube to respond to reviews of his restaurant, Seastar Seafood Restaurant, and Raw Bar, in a creative and personable way. This type of review response is advantageous for a few reasons. First, by posting these videos, Chef Howie reaches a broader audience. Videos are also shared more often than other forms of media, so this can help increase visibility for the restaurant. 

Second, a response like this establishes the restaurant’s credibility — the chef is proving that he actually reads his reviews and values customer feedback because viewers can watch it happening for themselves. Finally, by responding to his reviews on video, Chef Howie is giving a face to his business. When customers and prospects feel like they know the chef, they are more inclined to return to Seastar Seafood Restaurant and Raw Bar time and time again. 

Example 2: Respond quickly

There are few businesses that are better than JetBlue when it comes to responding to customer feedback. JetBlue proves that your business’s response doesn’t need to be long-winded. Even a quick thanks goes a long way. 

Whether it’s positive or negative, JetBlue always ensures to respond to their customers and that’s a good strategy to follow. 

quick response to review

JetBlue is also great at responding to negative feedback. When a passenger complained about their broken television screen on Twitter, JetBlue responded instantly. This opened up a personalized conversation, and both parties could come to a solution. 

image of a review that shows a quick response by the business

Example 3: Use humor

How can you turn a negative review into a positive one? Use humor in your response! Instead of this sandwich shop getting discouraged by negative reviews it actually used them for marketing content.

Putting a lighthearted spin on one customer’s rant got them a lot of attention. This chalkboard not only shows passersby that the business has a fun vibe, it also proves that the owners actually read their customers’ feedback. Using humor when responding to both positive and negative reviews is a great way to show your business’s personality and grab customers’ attention. 

image of a chalkboard making light of a not so good review

Example 4: Recognize the staff

Positive reviews are a great way to boost employee morale and keep your team motivated to deliver awesome experiences every day. In this review of Hard Rock Cafe, the customer mentioned the fantastic waitress they had by name. Take a look at how Hard Rock Cafe responded to that positive review:

image of a positive review example recognizing the staff at a restaurant

Example 5: Don’t shy away from personality 

When you respond to reviews, don’t be afraid to show your company’s brand! This will make customers more excited to engage with your business. The hair dye company oVertone does a great job at using its brand personality in every response. Every employee is free to use emojis and includes their favorite shade of hair dye as a sign-off signature. 

personalized positive review

5-star positive review response examples

Customers who leave a 5-star positive review are usually happy customers with no complaints and have a genuine desire to share their experience with the world. As every company knows, these evangelical customers and such reviews are not easy to come by. So make the most of them by responding to them appropriately and quickly to avoid losing the momentum. 

Some review response templates you can use for 5-star positive reviews are: 

Option 1: Thank them with a simple response 

  • Thank you for your review. We’re glad you had a good experience, and hope to see you again soon! 
  • Thank you very much for your generous review. We’re happy to serve you.
  • We are delighted to know that you had a great experience with us. Looking forward to seeing you again. 

Option 2: Invite them to refer or bring friends and family next time (if applicable)

  • Thank you for your review. We look forward to seeing you again with your friends and family soon. 
  • We are happy to serve you. Please refer us to your friends and family and help us grow. 

Option 3: Personalize the response, if possible 

  • Thank you for the generous review for <employee name>. They are delighted to know that their service is appreciated by you. 
  • We are happy to see that you are happy with the service of <employee name>. It is great to see such a positive review. Thank you. 

4-star positive review response examples

When a customer leaves a 4-star positive review, it usually means that the customer is happy, but there’s also some room for improvement. Such positive reviews have to be handled carefully and swiftly to maintain goodwill with the customer. 

Check out a few scenarios and appropriate 4-star positive review response templates for use. 

Option 1: When the customer has written the reason for the 4-star review 

Start by thanking the customer for their feedback, then move on to an apology and what you are going to do to make the experience better next time. 

Thank you for your feedback! We are happy that you had a good experience overall, but we are sorry to see that you are upset about [the complaint the customer has made]. We are addressing your concerns by [your plans to fix the problem]. We hope that you come back to see how we’ve implemented your feedback. Thank you again for your review, and we look forward to seeing you soon!

Option 2: When the customer hasn’t provided details of the issue 

Start by thanking the customer for their feedback and request them to connect with you personally to share their feedback on what can make their experience better. 

Thank you for your generous review. We are happy to see that you were satisfied with our services and hope to see you soon again. We would like to know how to make your experience even better, please share your feedback at <email address or survey response link>. 

respond to negative feedback

Generic positive review response templates

If you are planning on developing standardized positive review response to automate the process, we have a few templates that may come in handy: 

  • Thank you for your review. Please visit us soon.
  • Thank you for taking the time to share your feedback and we are happy to know that you had a good experience. Looking forward to serving you again soon. 
  • We are grateful for the opportunity to serve you and your appreciation. 
  • [Customer name], thank you for a great review. We are happy that our service made you happy. 

These are just a few and you can customize them as per your industry, company needs, and branding style. 

FAQs on the topic of positive review examples

Should you respond to negative reviews?

Yes. It’s important that businesses respond to both positive and negative reviews. Responding to negative reviews promptly and professionally will help you protect your online reputation by addressing bad customer experiences and slander.

Are review websites free to use?

Yes. The majority of review sites are free of charge. Typically, they only require you to create an account and profile with a valid email address to start receiving customer reviews.

What should I write in a good review? 

A good review should contain factual information about the transaction – product, service, experience, and any specific detail that can help other people make better purchase decisions. 

How do you compliment good customer service? 

You can express your appreciation for good customer service by leaving a positive review about the experience. Thank them for their help, level of professionalism and friendliness in the review.

How Birdeye can help you 

Responding to every customer review is easier said than done. When you have so much to do, it’s easy to stop responding or even keep track of all your reviews on multiple different platforms. But Birdeye’s review automation software can help with all that.

Our platform allows you to monitor and respond to reviews from hundreds of sites in a single dashboard, sending you new review alerts via email or SMS so you can stay on top of customer feedback – automatically. Start growing with Birdeye today.