Dr. Len Tau has been practicing dentistry since 1999, and in 2007 took over another dentist’s office and rebranded it as The Pennsylvania Center for Dental Excellence. Today, the practice strives to deliver quality service to every patient.
Dr. Tau knew that to get new patients, he would need to outshine fierce competition online. The most effective way to do this? Collecting reviews from his existing patients -- 84% of patients trust online reviews as much as personal recommendations.
Most of the review generation solutions available were not focused on getting reviews on Google and Facebook, and these are the sites patients cared about most. Other solutions required a lot of tedious manual work that most dentists, including Dr. Tau, simply do not have time to manage. Dr. Tau even tried asking his patients for feedback in person, but he soon realized that none of his efforts were generating results.
Since Google considers online reviews an important ranking signal, all these positive reviews earned Dr. Tau’s practice a spot in Google’s local pack with star ratings displayed beside it, drastically boosting his click-through rate.