RingCentral provides cloud-based communications solutions for more than 400,000 businesses.
With Birdeye, RingCentral collect thousands of new customer reviews on affiliate third-party sites and leveraged this feedback for SEM and SEO to gain a competitive edge that accelerated lead generation and conversion.
With Birdeye, authentic customer voices are amplified to top sites Birdeye APIs allowed them to build a custom review site on their domain that Birdeye automatically promotes reviews on. To fuel the flow of feedback, automated email campaigns prompt customers to share reviews on top sites — from G2Crowd and GooglePlay to BBB and WhichVoIP, and many more. To stay ahead of the game, RingCentral uses Birdeye’s competitive benchmarking tools to measure relative rankings across specific performance categories; Birdeye’s Natural Language Processing engine allows RingCentral to identify leading and lagging themes beside competitors. Armed with these insights, RingCentral takes swift corrective action on each specific issue.
As RingCentral began receiving exponentially more reviews on high-ranking affiliate third-party sites, their overall ratings increased from 3.7 to 4.2. Since implementing Birdeye, RingCentral generated 160% more customer reviews on sites that matter most to them and their customers. The fresh content from review promotion and rich snippets provided by Birdeye helped RingCentral’s review page earn the #3 rank in search results and 500K visitors in a year, resulting in more potential customers and conversions.