With Birdeye, RingCentral collected thousands of new customer reviews on affiliate third-party sites and leveraged this feedback for SEM and SEO to gain a competitive edge that accelerated lead generation and conversion.
Dominate search results with high ratings
Harness customer feedback for SEM
With Birdeye, authentic customer voices are amplified to top sites Birdeye APIs allowed them to build a custom review site on their domain that Birdeye automatically promotes reviews on. To fuel the flow of feedback, automated email campaigns prompt customers to share reviews on top sites — from G2Crowd and GooglePlay to BBB and WhichVoIP, and many more. To stay ahead of the game, RingCentral uses Birdeye’s competitive benchmarking tools to measure relative rankings across specific performance categories; Birdeye’s Natural Language Processing engine allows RingCentral to identify leading and lagging themes beside competitors. Armed with these insights, RingCentral takes swift corrective action on each specific issue.
Own the competition with game-changing SEO
As RingCentral began receiving exponentially more reviews on high-ranking affiliate third-party sites, their overall ratings increased from 3.7 to 4.2. Since implementing Birdeye, RingCentral generated 160% more customer reviews on sites that matter most to them and their customers. The fresh content from review promotion and rich snippets provided by Birdeye helped RingCentral’s review page earn the #3 rank in search results and 500K visitors in a year, resulting in more potential customers and conversions.
Birdeye: The Obvious Choice
Winning over 400 awards for 10 quarters in a row, Birdeye is the most-awarded and highest-rated customer experience software for businesses of all sizes.