10 Best review sites in the UK: Where your business really needs to be

Looking for a strategy that puts your business on the best review sites UK audiences actually use? In today’s digital world, UK consumers are far more likely to trust online feedback than traditional ads or billboards.

Whether they’re hunting for a local bakery or choosing a new accountant, people check real reviews across Google, Facebook, and trusted industry sites before making a decision.

The proof is in the numbers: Birdeye’s State of Online Reviews 2025 report found that review volume grew by 13% in 2024.

That’s a clear sign that UK consumers aren’t just browsing reviews, they’re actively using them to decide where to spend their money.

If you want to build lasting trust and drive more sales, it’s not enough to collect reviews in just one place. You need a strategy that puts you on the best review sites that UK buyers actually visit.

This blog highlights how customer reviews are a powerful tool for building a business’s online reputation in the UK

We will also discuss the list of top review platforms worth your attention and how smart review management can help you build an online reputation that opens more doors.

What are customer reviews?

Customer reviews are real feedback shared by buyers about their experiences with your products, services, or brand.

They capture authentic opinions, highlight what you’re doing well, and point out areas for improvement. Reviews act as public endorsements or warnings that future customers pay close attention to before buying.

Whether left on Google, Facebook, Trustpilot, or other platforms, each review shapes your business’s public image and influences how much trust new buyers place in you.

In simple terms, customer reviews are the most powerful form of word-of-mouth marketing in today’s AI-digital age.

Knowing what customer reviews mean is one thing; understanding why they matter for your business is where the real advantage begins.

Why online reviews matter for UK businesses

Real reviews don’t just tell your business story—they decide your future.

Here’s what great reviews can do:

• Build trust: Most consumers rely on online reviews when making purchase decisions.
• Increase visibility: Google favours companies with strong review profiles, helping you rank higher.
• Highlight improvements: Reviews show where your products, services, or customer experience can improve.
• Drive conversions: Products and services with authentic reviews win buyer confidence faster.

Consumers seek detailed, authentic feedback and transparency. Without positive reviews on verified platforms, your business remains unseen by millions of potential buyers.

Pro Tip: Use Birdeye, one of the leading review management platforms in the UK, to automate the process of collecting and responding to reviews. It’s the fastest way to grow and protect your brand.

10 Best review sites in the UK– 2025 edition

Here’s the list of the best product review sites that UK businesses should prioritise to grow their reputation and gain customer confidence.

1.Google Business Profile: Your golden ticket to online visibility

No platform is bigger than Google Business Profile when it comes to reviews. Millions of UK consumers search for local businesses daily, and reviews are a major ranking factor.

Why it matters:

• Direct impact on local SEO
• Displayed prominently in search and Maps
• Easy access for mobile shoppers

Quick tip: Use Birdeye Reviews AI’s automation to request Google reviews after every sale or appointment.

2. Trustpilot: The king of credibility in the UK

Trustpilot is one of the best customer review sites that UK companies rely on to build their reputations. With millions of users across Europe, it’s essential for e-commerce, services, and even SaaS platforms.

Why it matters:

• High domain authority = SEO boost
• Displays star ratings directly in Google results
• Popular among shoppers seeking assurance before a purchase

💡 Monitor feedback and promptly respond to reviews to show care.

3. Facebook ratings & reviews: Social proof at its finest

Facebook reviews offer double power: validation and social sharing. It’s one of the most important review sites for service-based and lifestyle businesses in the UK.

Why it matters:

• Integrates into your Facebook page and ads
• Great for community engagement
• Boosts brand discoverability

💡 Reminder: Positive reviews can become great social media content too.

4. TripAdvisor: A must for hospitality and tourism

TripAdvisor is a powerhouse for hotels, restaurants, tour operators, and attractions.

Why it matters:

• Millions rely on it for travel decisions
• Prominent UK and Europe presence
• Highly influential for service-related industries

You can also automate review requests through Birdeye Reviews AI to maintain a constant flow of fresh feedback.

5. Yelp: Still a powerhouse in niche categories

While not as massive in the UK as in the US, Yelp remains influential for restaurants, beauty services, and local trades.

Why it matters:

• Strong on mobile search
• Users trust detailed, real feedback
• Great for local SEO signals

📍  Small businesses in food, healthcare, and home services should not ignore Yelp.

6. Amazon: For retailers and e-commerce giants

Your Amazon reviews can amp up your success rate if you sell products.

Why it matters:

• High buyer intent = fast sales
• Reviews impact product ranking
• Essential for Amazon UK sellers

Encourage authentic feedback to build a sustainable reputation—not just chase quantity.

7. G2 and Capterra: Software and B2B businesses, take note

For tech companies, G2 and Capterra are the best review sites in the UK.

Why it matters:

• Trusted by decision-makers
• Helps SaaS and software companies gain credibility
• Drives high-quality leads

Authentic reviews on both these sites influence major business buying decisions.

8. Glassdoor: Shape your employer brand

Glassdoor reviews are critical for talent acquisition.

Why it matters:

• Candidates read employee feedback before applying
• Poor ratings can cost you top talent

Step a level up and treat your internal reputation as seriously as your customer-facing one.

9. Foursquare: An underrated gem

Though Foursquare is more location-data driven now, businesses that appear on it gain SEO benefits.

Why it matters:

• Helps with local discoverability
• Integrates into dozens of apps

Make sure your location data and ratings are up-to-date.

10. Your own website: Control the narrative

Don’t forget the power of hosting reviews directly on your website.

Why it matters:

• Increases dwell time
• Builds trust instantly
• Enhances SEO

Protip: Use solutions like Birdeye Reviews AI to publish verified customer feedback on your site automatically.

Tailored review strategies for every business type

Every business type faces unique challenges, and so should its approach to managing reviews. A one-size-fits-all strategy won’t apply when it comes to building relationships. Here’s how different company models can implement reviews more effectively:

1. Small Businesses: Personal touch makes the difference

• Build Relationships: Reviews from local customers matter the most. Engage personally to create loyalty.
• Focus on niche platforms: Platforms like Google and Facebook are perfect for small businesses. Local feedback on these sites will strengthen your presence in your community.
• Respond promptly: Timely responses make customers feel valued, driving positive engagement.

2. E-commerce: Leveraging volume and detailed feedback

• Highlight Product Quality: Encourage in-depth product reviews that discuss features, usage, and satisfaction.
• Tap into Trustworthy Review Sites: Sites like Trustpilot and Amazon offer credibility. Show up on as many as possible.
• Use Visual Reviews: Allow customers to post pictures or videos with their reviews to build authenticity.

3. Multi-Location Businesses: Centralized review management

• Uniform Reputation: Use a review management tool like Birdeye Reviews AI to monitor and respond to reviews across multiple locations from one dashboard.
• Localize Reviews: Tailor responses based on the location. Customers will feel more connected to their specific branch.
• Monitor Trends: Watch for patterns across locations to improve operations and customer experience across all branches.

4. Service-based businesses: Focus on experience and reliability

• Highlight specific services: Encourage reviews focusing on specific services (e.g., plumbing, design) to attract relevant leads.
• Trust over transactions: Potential clients trust services that offer both reliability and responsiveness; make sure reviews reflect both.
• Promote testimonials: Showcase customer stories that emphasize how your service solved a problem or improved their experience.

5. B2B Companies: Build trust and thought leadership

• Utilize industry-specific platforms: Platforms like G2 and Capterra cater to B2B reviews, where businesses seek more comprehensive feedback.
• Foster long-term relationships: Repeat clients can offer valuable ratings, showing ongoing satisfaction with your service.
• Encourage case studies: In addition to reviews, create in-depth case studies that show how your service helped clients achieve business goals.

Case study: How Birdeye helped Castle Homes grow fast

Here is a case study that highlights how Birdeye helped Castle Homes achieve business growth:

The Brand:

Castle Homes Property Services, based in Darlington, has over 50 years of experience in property management and handles over 100 properties. They specialize in personalized services for landlords, tenants, and buyers.

Challenges:

Castle Homes struggled to streamline review collection and manage customer communication across various platforms. They needed a more efficient way to gather feedback, increase visibility, and improve customer engagement.

The solution: 

• Automated review collection: Increased reviews by 900% through automated email and text requests.
• Enhanced visibility: Boosted credibility with positive Google reviews.
• AI-driven responses: Ensured timely customer engagement with automated responses.
• Social media amplification: Transformed reviews into social posts, driving engagement and inquiries.
• Centralized communication: Improved lead conversion with fast responses via Birdeye’s inbox and Webchat.

Learn more about Birdeye and Castle Homes case study

How to manage online reviews like a pro

Online reputation doesn’t manage itself. Here’s how you can stay ahead:

• Automate feedback collection: Ask every customer for feedback.
• Respond to all reviews: Yes, even the bad ones.
• Spot trends: Use reviews for service upgrades.
• Remove fake reviews: Appeal on Google or report violations where necessary.
• Invest in review management: Birdeye is built for UK businesses and others that want to grow faster.

Birdeye Reviews AI helps you identify and flag fake reviews, protecting your reputation from spam and unwanted content. Always remember that genuine Google reviews preserve and promote your brand better than any paid ad.

Reputation starts with real reviews—let them do the talking

Your reputation is shaped by the reviews you earn, so make them count. Building a successful business in the UK today goes beyond just providing a great product or service. It’s about creating a strong foundation of trust, credibility, and customer confidence. 

When your business is visible and consistent across top review sites, you’re not just building a reputation. Rather, you’re making it easier for potential customers to find you, engage with you, and ultimately choose you over competitors.

To stay ahead, developing a strategic approach to collecting reviews from a variety of platforms ensures that you’re maximizing your chances of being seen by customers wherever they are searching. 

Monitoring your ratings and responding to feedback across these channels will help you foster transparency and strengthen your brand’s integrity.

FAQs about the best review sites UK businesses should know

Why Birdeye is your go-to online review management solution

With a unified platform for monitoring and responding to feedback, Birdeye ensures your business stays visible and consistently engaging across all review sites year after year.

Birdeye Reviews AI:

• Sends automatic review requests post-purchase or appointment.
• Alerts you to new reviews instantly.
• Lets you respond to reviews from one simple platform.
• Boosts your visibility and helps build a trusted brand.

Whether you’re in retail, hospitality, healthcare, or real estate, Birdeye helps UK businesses dominate their industries with smart, automated reputation management.

Ready to grow your business with real reviews and better reputation management? Start with Birdeye today. Watch a demo.