How to ask for feedback: 3 sample emails

Written by Helen Irias

Asking for feedback may sound simple, but there are several ways to go about it, and what’s best for one business might not work for another. The way you ask your customers determines whether they provide it or not.

Email is an effective way to ask customers for feedback as long as it’s done in a timely manner. However, customers today are wired into their phones 24/7, so SMS requests often have a higher conversion rate into reviews. Since every customer base is different, BirdEye lets businesses request reviews both through email and SMS. Here are a few ways BirdEye lets you ask your customers for feedback:

1. Ask for a rating

You can use the standard 5 star scale:

Or use the Net Promoter Score (NPS) method:

Benefits: quick, easy, quantifiable

2. Ask for a third-party review

Amplify happy customer voices to the public! Include direct links to the review sites you care about most.

Benefits: Free promotion, boosts ratings, improves SEO

3. Send a survey link

Get deeper insight into key areas of your business operations with custom surveys that ask only the questions that matter most.


BirdEye lets you include a review request within your survey, and create a rule that sends only satisfied customers to third-party review sites.

Benefits: Run surveys for everything, including market research, employee engagement, customer experience

Before launching your review generation campaign, define your goals and decide how you plan to measure success. Don’t stress–all of BirdEye’s email, SMS and survey templates are totally customizable, so you can continue making tweaks until you find what’s just right for your business. Check out BirdEye’s Review Generation services to see what might work for you.


About the author

Helen Irias

Helen is a Product Marketing Manager at BirdEye and a reputation management and customer experience expert.

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