In the corporate wellness industry, a good online reputation is an absolute must-have for any growing business. If you own a corporate wellness business, your online reviews are essential, as they reveal how your customers perceive you. As online touch points become more important for sales, the scale and nature of online reviews can have far-reaching effects in determining the success of your business.
Here are the top 7 reasons why online reviews in the corporate wellness industry are so important:
- Quick Insights
People often use online reviews to gain quick insights into your wellness business. The reviews that are written by past clients can reveal actual customer experiences and may be very useful for potential customers. Detailed reviews summarize customers impressions about the quality and efficiency of your wellness business, as well as general client satisfaction. The quick insights that someone gains from reading your online reviews influences their purchasing decisions in a big way.
“97% of consumers read online reviews for local businesses in 2017, with 12% looking every day”
- Building Credibility
When your potential clients begin the decision-making process for picking a corporate wellness business they are very likely to look at numerous good online reviews. The more good reviews you have, the more trustworthy your business will appear online. Potential customers trust online reviews much more than the claims you make about your services on your business website. Your online reviews serve as personal recommendations for your corporate wellness business, so make the most of this effective word-of-mouth!
“85% of consumers trust online reviews as much as personal recommendations”
- Better Online Presence
Your online reviews improve your SEO (search engine optimization) by working behind the scenes to make your corporate wellness business more visible on Google search results. One important factor in a better page ranking on Google is the recency of your online reviews. Search engines tend to put heavy preference on content that is new, as well as being relevant to a user’s search or query. Google gives a 9.8% advantage to recent online reviews when assigning ranking position on search results.
- Good reviews get you new customers
Positive online reviews on your wellness business also motivate potential clients to choose your corporate wellness business over your competitors. Good reviews have the power of influencing a prospective client’s decisions, because they act like a recommendation for the service described. When your potential clients read several good reviews about you, they’ll be more likely to get in touch with you with a business query, and feel more confident about making a direct booking.
Positive reviews make 73% of consumers trust a local business more.
- Bad reviews help you improve
Just as positive reviews can help your corporate wellness businesses’ online presence, negative ones can present the opposite scenario. Although negative reviews can hurt your business reputation and potentially lose your clients, they’re actually full of important insights. When you receive a negative review, don’t despair. Instead see it as an opportunity to better understand the sentiments of your clients, and to figure out how to solve the cause of those grievances.
- Reviews are free!
Online reviews are a form of user-generated content, which means they don’t cost a thing. Your clients are actually marketing your corporate wellness business when they decide to write a review. This is a great advantage for small and growing businesses that do not have the budget, or resources, for marketing activities. Without making any financial investment on your part, with online reviews, you’ll still be able to achieve greater awareness for your wellness business.
- Keyword Optimization
Online reviews are often overlooked as just ‘star ratings’. Beyond the star rating, online ratings are also comprised of important ‘keywords’. These keywords are words which are commonly used by your customers. Keywords are important because they are used by Google when serving search results.
Also consider reading: Tips on how to use surveys
How can BirdEye help?
BirdEye is a robust online reputation management and customer experience solution. It has social media engagement features that can help you get more reviews from your clients and social listening features to keep track of brand mentions. Birdeye’s review generation is a powerful feature to generate greater online reviews for your wellness business. You can also view them all on a single, easy-to-use dashboard.
To learn more about BirdEye’s Review Generation feature, you can watch this video.
Sign up for a free trial at BirdEye to discover how much value it can add to your business.