Social proof is a term coined by the psychologist Robert Cialdini in his 1984 book Influence. Here’s a quick summary of the book: Life is complicated, so people take certain shortcuts to decide whether they should trust one another. One of those shortcuts is social proof. If a thousand other people say that a business is great, we’ll probably trust their judgment.
But social proof isn’t just a concept studied by psychologists. It’s a technique that millions of businesses use to get an edge on the competition. Here’s what you can do to use social proof to grow your business.
Is Social Proof Important?
So does social proof matter? Absolutely. The more social proof your business has, the more likely it is that customers will trust you.
Study after study proves that people make decisions based on what other people are doing. According to the Spiegel Research Center, displaying reviews increases conversion by a stunning 270%. After all, it’s hard to trust a business that doesn’t have any customer reviews.
What is Social Proof in Digital Marketing?
Of course, social proof isn’t just a phenomenon that you can read about in psychology textbooks. It’s an effect that can help your business drive revenue and attract new customers.
If your business is taking advantage of social proof, you’re taking advantage of a scientifically-studied effect. While any business can claim to be the best in the area, you’ll be able to prove that your business has quality services with social proof.
Social Proof Examples
Let’s talk about some of the ways that your business can use social proof to get customers. At BirdEye, we’re such strong believers in social proof that all of the examples in this blog post are things that we do to attract more customers.
92% of customers consult reviews before making a purchase decision. By collecting more reviews, you’re showing authentic proof that your business is both used and loved by hundreds of customers. After all, a business with 500 reviews looks a lot better than a business with 3.
If you want to have social proof that’s both effective and easily visible, you need authentic customer reviews. Luckily, there’s an easy way to do that.
Once you have customer reviews, you should make sure to share them with your followers on social media. By marketing your reviews, you can make sure that the whole world sees your positive reviews.
Another great form of social proof is an award. An award shows that your business Whenever we win an award for our platform, we make sure to share it with consumers on social media, on our dedicated awards page, and on our blog.
So the next time that your business wins an award, make sure that you share it with the world with a social media post. Here’s an example of a law firm who shared a LinkedIn post after winning a BirdEye Best Lawyer Award.
After all, if a friend tells you how awesome a product is, most of the time you’re more likely to give a referral yourself.
So how can you motivate your friends into giving a referral? Give them a little bit of motivation. We give our customers a $500 Amazon gift card when they refer a friend.
Your Customer Base
Another way we show social proof is by talking about how many customers we have. After all, a business that only has 3 customers might not be a quality business and still might be working out some kinks in its platform. However, a business with 3 million platforms is clearly doing something right.
At BirdEye, we serve 50,000 customers, including companies like Blaze Pizza and BMW. We share this fact on our homepage.
Tools for Your Business
Luckily, there’s an easy way that your business can collect social proof quickly and easily. A platform like BirdEye can make it easy. Here are some of the ways that BirdEye can help your business grow.
Collect Authentic Reviews
Remember, one of the most effective forms of social proof that you can get is customer reviews. The more reviews you have, the more customers trust your business. It’s that simple.
With BirdEye, you can automate review requests. BirdEye integrates with the software that your business uses so that you can send review requests to customers without having to lift a finger. It’s easier than ever to get lots of customer reviews.
Promote Your Reviews
Your reviews don’t just have to live on review sites. Since reviews are such an effective form of social proof, you should make sure that they’re exposed to a wide audience.
There’s a couple of ways that BirdEye can help you collect social proof. The first is by helping you promote reviews on your website. With the BirdEye review widget, all you have to do is copy and paste a line of code and you’ll have a live feed displaying reviews from all over the Internet. All your website visitors will immediately see the glowing opinions of your happy customers.
You also have the option to automatically share your reviews on social media platforms like Facebook and Twitter. BirdEye can automatically share your 5-star reviews so that your followers can regularly see what your customers see about your business.
Start the Conversation on Social
With BirdEye’s social listening, you can find out right away when customers mention your business on social media. On the BirdEye dashboard, you’ll know right away when a customer mentions you. If a happy customer mentions you on Twitter, you’ll know right away and keep the conversation going with a Retweet or a response.
BirdEye recently won an award from Martech for Best Overall Social Media Management site. Our all-in-one platform makes sure that you have all the social proof you need to be the best business in your area.
Try BirdEye, the #1 Review Software
With BirdEye, you can generate more social proof for your business. It’s easy and effective.
BirdEye is the #1 review software, according to the data from hundreds of customer reviews. No competitor offers the same range of different services as BirdEye including automated review requests, customer surveys, and data-based insights.