Over 73% of all online activity is associated with local searches. When a prospective patient is searching for dental practices in their neighborhood, the first thing they may do is to check Google business listing. If they don’t see your business listing, or if it’s incomplete or inaccurate, your chances of getting that person as a new patient are considerably reduced.
So, how do you improve or optimize your Google business listing? Here are six tips to help you better your chances of getting new patients from your business listing.
Google Business Listing – Important Tips
- Focus on the basics
- Verify your Google business listing
- Insert pictures and virtual tour
- Go beyond Google My Business
- Reviews take you a long way
- Make it actionable
Focus on the basics.
First, you need to ensure that your practice’s listing is accurate. Your practice’s name, address, and number need to be accurately listed on your Google My Business Listing page. Also, ensure that your business category is correct and that your business hours are accurate. Any discrepancy in these key details could hurt your ability to find new patients for your dental practice.
Verify your Google business listing.
You have to verify your address on the Google business listing page before it appears on Google maps. All you have to do is to log into your Google My Business account and request verification. Once you’ve done this, Google will send a postcard by mail to the address that you’ve listed. This postcard has a unique verification code, which you can use to verify your business address.
Insert pictures and virtual tour.
Apart from getting information about your practice’s address and phone numbers, prospective patients also use your Google Business listing to become comfortable with your practice. It is important to upload a few pictures of your practice and a virtual tour for your prospective patients to see your practice and facilities before they make a choice.
Go beyond Google My Business.
Adding details about your practice on your Google My Business is just one step. Additionally, you have to make sure that you’re updating the same information on other business listing websites as well. By doing this you can expect better visibility on search and can also display your services to a bigger audience.
Reviews take you a long way.
A decent star rating and positive online reviews encourage potential patients to book an appointment with you. While some of your patients might just rate your practice on the scale of five, others might use the platform to share their feedback. Answering this feedback will help you get the attention of potential patients as they’ll start believing that you take patient feedback seriously and are open to making changes to offer a better experience.
Make it actionable.
Google has recently made changes to Google business listing to make it more engaging. The changes have made it easier for your potential patients to act directly from the listing. You can now add URLs to your Google business listing to facilitate online booking from your potential patients.
To enable this, you have to sign in to Google My Business, choose the listing that you want to edit, click the URLs section and enter online booking URLs in the appropriate field. This way, your prospective patients can easily book an appointment with you, rather than manually navigating through other pages or calling you for the same.
Your prospective patients are searching on the internet for dental practices in their neighborhood, and an optimized Google business listing can help drive them to your practice. Try BirdEye’s powerful online reputation management solution that helps you to easily take control of your dental practice’s listing on more than 50 websites.