How to Choose a Facebook Business Category

Dhiraj Nallapaneni

5 min read Last Updated Dec 17, 2019

Every business owner needs to think about how they can optimize their Facebook page by first choosing a facebook business category. After all, the site now has 2.41 billion monthly active users, or about a third of the global population. The better your Facebook page, the more customers your business can reach. 

When you’re setting up your Facebook page, you’ll notice that you have the option to choose a category. While this might seem like an insignificant detail, your category can have a big impact on what kind of customers discover your business. Here’s a short guide on how you can choose a Facebook business category for your business.

Why Your Facebook Category Matters 

Your Facebook business category might seem like a pretty minor thing in the grand scheme of things, but it can actually have a pretty big impact on how customers interact with your business. 

First off, customers will find your business more easily when they’re searching for businesses like yours. If you select a completely wrong category, customers won’t be able to find you. A real estate firm that shows up when people look up restaurants probably isn’t reaching intended audiences. 

But there’s one more reason why your category matters: they’re also used to determine the layout of your page. If you’re an eCommerce store and don’t have a physical location, you don’t need to have an address publically-displayed. Meanwhile, a local dental practice definitely needs to have its address displayed. 

Choosing Your Page Type 

When you’re setting up a new Facebook page, one of the first things that you need to do is select a Page type. 

You have two options: “Business or brand” or “Community or Public Figure”. If you’re a business selling goods and services, you should probably choose the first option. 

Choosing Your Category

Facebook gives businesses thousands of pages to choose from when it comes to picking a category. You might find that your business fits into multiple categories. A gourmet pizza restaurant might want to choose both “Pizza restaurant” and “Italian food”. Luckily, Facebook gives you up to three options to select.  

To figure out what categories would work best for you, think about the following. 

  • How do I want to represent my business to the world? 
  • What kind of customers do I want to reach? 
  • What categories are my competitors using? 

I Chose the Wrong Categories. What Can I Do? 

So maybe you selected some categories while you were creating your business page but now you want to change them. Here’s how you can do that. 

Here’s how you can change your business categories. 

  1. Click the “About” page on the left. 

  2. Go to the section labeled General. 

  3. Click “edit” next to category. 

If you’re not happy with your Facebook page’s current layout, here’s how you can change it. 

  1. Go to the Settings in the top-right corner of the screen. 
  2. Choose the tab labeled “Edit Page”
  3. Under “Templates” click “Edit. 

Three More Ways to Get Found on Facebook 

Now that you’ve got your category set up, you might be wondering what else you can do to make sure your business is getting discovered. Here are three steps to take to make sure that customers are finding your business. 

  1. Make Your Facebook Listing Complete

Adding the right categories isn’t the only step you can take to optimize your Facebook page. It’s also important to add information like your address, hours of operation, and phone number. The more complete your listing is, the more valuable it will be to potential customers. 

Make sure that your Facebook listing has detailed contact information so that all your customers know exactly how to reach you. Include your address, phone number, email address, hours of operation, and upload some high-definition photos. 

   2. Engage Your Customers with Posts 

Engage your customers with facebook posts

Remember, social media platforms like Facebook are a great opportunity for you to engage with your customers and show them the value of your business’s services. 

Don’t know what to post? One thing that we’ve found works effectively for businesses is sharing 5-star reviews from Google and other review sites. These reviews show as authentic proof of your business’s quality. 

   3. Get More Facebook Reviews 

Get more facebook reviews

There’s one thing on your Facebook page that really drives customers to come to your business: Facebook reviews. Studies show that 92% of customers consult reviews before making a purchase decision. The more Facebook reviews you have, the more customers you can expect coming to your business. 

So how can you start collecting more authentic Facebook reviews? It’s easy- send review requests via text and email. If you send a review request on the same day as the transaction, there’s a good chance the customer will end up leaving a review. 

Try BirdEye, the #1 Reviews Software 

A platform like BirdEye can help you look great on Facebook and hundreds of other sites on the Internet. BirdEye helps more than 60,000 businesses of all sizes get authentic new customer reviews, monitor and respond to reviews within a dashboard, and get actionable insights from customer feedback. 

Click here to find out how BirdEye helps 60,000 businesses drive revenue.