Small business owners are aware of the presence of online business directories but are not well-versed with the advantages of listing their business on an online business directory.
Many believe that online business directories and listing websites are a digital version of Yellow pages, but that’s not true. They are comprehensive channels that allow prospective customers, business owners, and professionals to identify and contact businesses relevant to them.
Benefits of an online business directory
Let’s look at the top 6 benefits of online business directories and see how they can do wonders for your business. With an online business directory, you can:
1. Enhance your online presence
When you search for your business on search engines like Google and Bing, you may come across your business listings on several directories where you never submitted for business details. This happens because many business directories and listing websites extract business details from larger directories and create listings. Getting listed on an online business directory automatically means getting listed in many more. However, there are several instances where the accurate details do not get updated on the listing websites and web directories. To avoid such a situation, it is important to regularly check your listings and fix your online presence as you can.
2. Improve your local visibility
Many large business directories offer advanced filter options that enable your customers to connect with you in your area. Local business directories are useful for targeting customers in your local community.
3. Get discovered easily
By ensuring that your business details are accurate on different online web directories and listing websites, you can increase your chances of getting discovered whenever customers search for services or products like yours, even if they don’t search your business name directly. This comes in handy as a majority of customers don’t search for a business name when looking for a service or product. Examples of some search terms that customers use are “cosmetic surgeons near me” or “best restaurants in San Diego”.
4. Create your brand awareness
When customers perform a search in an online business directory, a list of matching results, each with a snapshot and business details are listed. To learn more about the business, you can click on it. In this case, even if the customer does not click on your business name, they still see your business. Each time a customer sees your business, it increases the awareness of your brand in the customer’s mind and improves your chances of getting business from them.
5. Boost your SEO
Search engine optimization is the technique of using your web content in such a way that search engines find it useful and rank it higher in relevant search results. Online business directories and listing are a great platform to supplement your already existing web content and give it extra validation to gain the trust of search engines such as Google and Bing.
6. Rank higher on Google
SEO is a good practice to establish your business on the first page of Google, but it can take up to six months to start seeing the results. An online business directory, on the other hand, is considered a valuable and trusted source of information by Google. It’s the first page of results that usually contains results for online business directories. If you get listed on an online business directory website, you have a chance of benefitting from their well-established SEO and appearing on the first page of Google.
The final thought
While having your business listed on online business directories is a great advantage, incomplete and inaccurate business details can affect your online reputation and frustrate customers who are looking for your business. Customers, if unable to contact you, will shift away from your brand and might end up landing on to your competitor’s perfectly updated listing and eventually doing business with them.
Online reputation management solutions like Birdeye are equipped with powerful tools that help you fix your online listings (name, address and phone number) across various listing websites and sites like Google, Facebook, Bing, and Yahoo, in one go.