Top 5 real estate marketing strategies to drive business growth

Real estate marketing plays a key role in helping real estate professionals and companies attract clients and grow their business. With most homebuyers starting their search online, having a solid marketing plan is essential to reach them. However, real estate professionals often face challenges like competing with others in the area, adapting to new estate marketing trends, and turning new leads into clients.

In this post, we’ll discuss the top five real estate marketing strategies that can help you overcome these challenges, get noticed, and grow your local business.

What is real estate marketing and why does it matter?

Real estate marketing refers to the strategies and tactics used to promote properties and real estate services. It involves showcasing homes, building a brand, and attracting potential buyers or past clients through various online marketing channels.

Here’s why a real estate marketing plan matters:

1. Increases visibility

A strong marketing strategy helps you get noticed in a local market. Without effective marketing, potential clients may never find you.

2. Creates confidence

Consistent marketing efforts help you establish your reputation. The more you showcase your expertise, the more clients will trust your services.

3. Attracts the right target audience

Targeted marketing ensures your message reaches the right home buyers and sellers, making it easier to convert new leads into clients.

4. Drives business growth

Effective marketing leads to more inquiries, real estate business listings, and closed deals, which drives business growth and success.

5. Keeps you top of mind

Staying visible and engaging with your target audience regularly through marketing efforts ensures you stay at the forefront when clients are ready to decide.

Real estate marketing plan is essential for success in today’s digital world. It helps you grow your business, connect with clients, and maintain a strong presence.

Top 5 real estate marketing strategies to drive business growth

To succeed in the real estate business, it’s essential to leverage the most effective marketing strategies. Here are the top 5 real estate marketing strategies that will help you grow your real estate business and establish a strong presence in your real estate market:

1. Build a strong digital presence

A solid real estate digital marketing strategy is critical to ensure potential clients can find and engage with your business online. The following strategies will help improve your digital real estate marketing and increase conversions:

• Optimize your website for conversions: Your real estate website must load quickly, be mobile-friendly, and offer easy navigation to ensure visitors can access your local listings and content without frustration. If your website is slow, hard to navigate, or doesn’t display correctly on mobile, users are likely to leave, and you’ll lose valuable prospects. Ensure you have clear calls to action (CTAs) such as “Contact Me” or “Schedule a Tour” that are visible on every page.
• Local SEO: Local search engine optimization (SEO) is critical for attracting potential clients searching for properties in your area. Optimize your real estate website content with real estate in depth keywords research reflecting your market. This includes using neighborhood names, property listings, and phrases such as “homes for sale in [city].” It ensures that search engines rank your site higher when someone searches for real estate marketing ideas in your area.

• Google Business Profile (GBP) management: Google Business Profile is a free tool allowing businesses to manage their appearance in Google Search and Maps. To increase visibility and trust, make sure all your business information is accurate; hours, phone number, and address. Add high-quality images of your listings or office, encourage reviews from satisfied clients, and respond to reviews in a timely manner to show engagement. Regularly posting updates, offers, and news will also help keep your business top of mind for local searchers.

2. Social media marketing

Social media platforms are excellent tools for connecting with your target audience, sharing your listings, and maintaining a strong online presence. Here are social media strategies to make the most of social media platforms:

• Develop a consistent video marketing strategy: Video content is one of the most engaging formats for showcasing properties and sharing market insights. Regularly post virtual tours, property listings, and real estate marketing trend updates to keep your audience connected and engaged.
• Home walkthroughs: Virtual tours are a fantastic way to give potential home buyers an immersive experience of your listings, especially for out-of-town buyers or those with busy schedules.
• Market updates: Share timely information about market trends, interest rates, and other important factors. This establishes you as a reliable source of information, helping clients make informed buying and selling processes.
• Client testimonials: Including screenshots of satisfied clients can greatly boost your credibility. Personal recommendations resonate with potential customers, and highlighting testimonials from previous clients creates trust in your services.

• Use Instagram Live: Instagram Live allows for real-time engagement with your audience. Host live Q&A sessions, provide advice on home buying process, or showcase new listings to build a personal connection with potential clients.
• Home improvement tips: Offer live sessions on tips for home staging or DIY fixes that can increase a home’s value before listing. This positions you as a knowledgeable advisor and helps potential clients.
• Sneak peeks of upcoming listings: Give your audience an early look at properties about to hit the market. This builds anticipation and drives inquiries.
• Strategic hashtags: Use specific hashtags to increase discoverability. Local hashtags like #YourCityHomesForSale or more broad ones like #DreamHomeSearch can help expand your reach.
• Engage in local Facebook groups and online forums: Participate in online communities where potential clients might ask for real estate marketing ideas. You can build your reputation as a trusted expert by providing helpful answers and sharing listings.
• Automate engagement with chatbots: A chatbot on your website or social media posts’ pages can instantly respond to common inquiries, schedule property search tours, and capture leads, ensuring no prospect is left waiting.

3. Content marketing

Content marketing is a powerful way to educate your audience and build trust. You can position yourself as the go-to real estate marketing agent by providing valuable resources. Here’s how to implement content marketing effectively:

• Educational blog posts: Write blog posts that address common questions and concerns from buyers and sellers. For example, “How to Price Your Home to Sell Quickly” or “What to Look for in Your First Home.”
• Host educational webinars: Webinars provide an excellent platform for sharing your knowledge. Topics like “Navigating the Real Estate Market” or “How to Buy Your First Home” will help you engage directly with potential clients.
• Highlight local market expertise: Focus on creating marketing collateral that speaks to the specific neighborhoods you serve. Share insights about schools, parks, and local community amenities to attract buyers interested in specific areas.
• Turn blog posts into lead magnets: Convert blog posts into downloadable resources like guides or checklists. Offer these in exchange for contact details, allowing you to build a database of leads for follow-up.
• Create specialized landing pages: Tailor your landing pages to specific buyer segments, such as first-time homebuyers, luxury buyers, or real estate professionals. This increases conversion rates by offering targeted, relevant content.
• Interactive quizzes or surveys: Develop interactive quizzes or surveys that help potential buyers or sellers assess their readiness for the market. For example, a “Which Type of Home is Right for You?” quiz or a “Home Seller Readiness Assessment” can engage visitors and capture lead information.

• Email newsletter with market updates and tips: Build a regular email newsletter that provides subscribers with the latest market trends, tips for buying or selling, and featured properties. A well-rounded newsletter will help keep your audience engaged and informed, driving repeat traffic to your website.
• Create infographics for quick visuals: People love visual content! Infographics that break down complex real estate topics (like the home-buying process, mortgage rates, or market trends) are shareable and easy to digest. These can be shared on social media or included in blog posts.

4. Paid advertising

Paid ads are an effective way to reach a wider audience and attract high-quality leads. With this strategy, you can target specific demographics and geographic locations, ensuring your ads reach the right people at the right time. Here are some strategies to maximize the impact of your paid advertising campaigns:

• Maximize exposure with Google Ads: Google Ads can place your real estate business in front of clients actively searching for properties. Target specific neighborhoods and use clear, compelling ad copy to encourage clicks.
• Use YouTube video Ads: YouTube video ads are great for showcasing properties or market updates. You can target viewers interested in real estate business topics or specific areas.
• Leverage A/B testing: Regularly test different versions of your ads (copy, images, headlines, etc.) to determine what resonates best with your target audience. Continuous A/B testing ensures you always optimize for the most effective ad.
• Run geo-fencing Ads for specific locations: Geo-fencing ads use GPS technology to target users in specific physical locations, such as a local open house or a neighborhood with potential buyers. This can help you get hyper-targeted and relevant exposure to those most likely to act.
• Run retargeting campaigns: Set up retargeting ads on Google or social media to reach individuals who have visited your website or interacted with your content but haven’t converted. These ads can remind them of your services, keeping you at the top of their minds and encouraging them to take action.
• Experiment with Pay-Per-Click (PPC) for listings: Use PPC campaigns on real estate listing platforms like Zillow, Realtor.com, or Redfin to promote your active listings. Potential buyers trust these platforms, and PPC can push your listings to the top.

5. Strengthen your local presence

Building strong ties within your community is essential for gaining local trust and building your reputation as a real estate expert. You can develop lasting relationships that benefit your business by actively engaging in local events, networking, and supporting local causes. Here are some strategies to strengthen your local presence:

• Collaborate with local businesses: Partnering with local companies, such as mortgage brokers or home staging services, can expand your reach. Joint events or promotions help expose your business to new audiences.
• Support community initiatives: Sponsor charity events, volunteer in the community, or organize neighborhood gatherings to build goodwill and show that you are invested in the local area.
• Participate in local networking: Attend personal networking events, conferences, or real estate industry meetups to strengthen your local presence and stay connected to potential clients and industry professionals.
• Leverage direct mail with local touches: Send postcards, newsletters, or event invitations that highlight both your real estate knowledge and community news. Include highlighting information relevant to your neighborhood and let people know you’re an active part of their community.
• Offer local business discounts or perks for clients: Partner with local businesses to offer your clients exclusive discounts or perks. It’s a win-win for both your clients and the local businesses you support, and it shows that you’re invested in the community.

By implementing all these real estate marketing tips, you can drive substantial business growth and build a reputable, trusted brand in the real estate industry.

How to track and measure success in real estate marketing

Tracking and measuring the success of your real estate marketing plan is essential for refining strategies and ensuring business growth. Here’s how to effectively track and measure your marketing success:

Track leads and conversions

Monitor how many leads you generate and how many convert into clients. Use tools like Birdeye to track lead sources and measure your conversion rate to assess marketing campaign effectiveness.

Monitor website traffic and engagement

Track your website visits, bounce rate, and time spent on pages. Tools like Google Analytics help you understand how visitors interact with your site and what content drives engagement.

Measure social media metrics

Monitor key social media metrics like engagement, follower growth, and leads. Use platforms like Sprout Social to measure the success of your social media efforts and refine your strategy.

Assess paid advertising performance

Evaluate your paid ads by tracking impressions, CTR, and ROAS metrics. Tools like Google Ads and Facebook Ads Manager provide insights to optimize your paid campaigns.

Client feedback and reviews

Track the number of reviews and your overall rating to understand client satisfaction. Use platforms like Birdeye to manage and respond to reviews, boosting your reputation.

Track Local SEO success stories

Monitor your Google Business Profile and local search rankings. Focusing on local SEO helps you stand out in search results and attracts more local clients.

Analyze email marketing campaigns

Evaluate email campaign performance by tracking open rates and click-through rates. Tools like Mailchimp help you measure email success and drive engagement.

FAQs for real estate marketing

How Birdeye can enhance your real estate marketing ideas

Birdeye is a reputation management platform for realtors and real estate agencies, designed to help businesses build a better online reputation, get more reviews, and connect with more clients. Here’s how Birdeye can enhance your real estate marketing efforts:

• Automatically collect reviews and respond with GenAI tools to enhance your reputation.
• Improve Google ranking with better reviews and listings, driving more traffic and leads.
• Leverage BirdAI to generate social content, reply to reviews, and engage visitors.
• Manage and update your listings across directories to rank higher in search results.
• Integrate Birdeye with your CRM to collect reviews and generate tailored responses automatically.
• Message clients across primary marketing channels—text, email, social media—using a single inbox.
• Use Social AI to create posts, schedule content, and maintain your social presence.
• Use Surveys AI to gather and analyze client feedback to improve services and customer experience.

Birdeye helps real estate businesses grow their online presence, engage clients, and drive business growth.