You, as the owner of a small business, may already have a business website to cater to your audience who might be looking for services you offer on the internet. However, if your website isn’t optimized for search engines, it’ll not rank high on search, and internet traffic won’t come your way. Not many business owners understand the nuances of small business SEO, nor do they have the required budget to hire an agency.
Here are a few effective and easy search engine optimization tips for such businesses that are on a shoestring budget:
Search engines like Google pull out data from business listing directories, including Google My Business, whenever a user searches for business providing a particular service in their vicinity. To make sure that your potential customers can reach out to you, you have to verify your business’ phone number, address, and name across all business directories.
Search engine algorithms are tasked to find and display accurate business information, and if they find inconsistent information across different business listing directories, they may either not give your business a place on the first page or skip your business listing altogether in the search result.
Start writing blog posts
Your business website may have content that you wrote a while ago. While this is a standard practice across businesses, search engine algorithms give more preference to websites that regularly update their content. Although it may not always be possible for you to keep on updating your website and landing page content frequently, the one thing that you can do is add a blog page to your website.
Writing blogs does wonders for your search engine optimization goals, as it gives you the liberty to add keyword-rich content to your website, which can drive internet traffic. Additionally, since all your new blog posts are separate landing pages, search engine algorithms treat them as updates to your website and give your business listing priority on search results.
Get more reviews from your customers
Search engine algorithms consider more than 200 factors while deciding the search engine rank of a particular website for a particular query. User reviews and rating have gained prominence among all these factors. According to a study, user reviews around 10% influence over search rankings. The higher is your business’ average star rating, and the more is the number of positive reviews, the higher are your chances of ranking high in search results. To ensure that your business name is easily visible to your prospects, you should encourage your existing customers to write reviews for your business.
Once you get reviews from them, make it a point to respond. While you can thank all your customers who’ve written a positive review, you should acknowledge and fix problems that are your unsatisfied customers talk about.
Get active on social media
Along with customer reviews, social media engagement is also an important small business SEO signal. To leverage the growing prominence of social media in search engine ranking, try and increase your activity on social media websites such as Facebook and Twitter.
Regularly post relevant, sharable, and interesting content for your followers to read on these websites, respond to their comments, queries, and concerns, and build healthy social relationships with them. If done properly, social media engagement won’t just give your website a higher rank on search engines, but will also expose your business to a wider audience, helping you get more customers.
Add keywords to your homepage copy
The easiest way to optimize your website for small business SEO is to add keyword-rich content to it. Start by searching for keywords related to your business on Google Keyword Planner. Check their average search volumes and use keywords which have a higher volume.
For example, if you are the owner of a dental practice in Sacramento, you can use keywords like “dentist Sacramento” and “Best dentist in Sacramento” in your website copy. This location-specific keyword helps Google’s algorithm understand your business and the location where you operate, giving you better chances of ranking higher in local search results. Research on similar keywords for your services and location and add them to your website content to target your intended audience using search engines.
How can Birdeye help you
Birdeye’s robust online reputation management and customer experience automation solution allows you to get more reviews for your business, boosts your online presence, and lets you share positive reviews on your social media pages to give your business website an SEO boost. Additionally, with Birdeye you can also have an SEO-optimized microsite dedicated to your online reviews, which gives you more visibility on search engines.