Tips for dentists: Getting the competitive edge online

Whether you’re looking for new patients or showing existing patients that you’re better than the competition–the opportunities for winning these ongoing battles take place online. The internet presents a multitude of opportunities to make a mark for your practice, and here are five things that you can do to set yourself apart from the pack.

Build a credible online presence

First things first, your prospective patients will only be able to search for your practice if it’s listed on all websites that they search. Make sure that all websites that list your practice display accurate business information. With BirdEye, you can manage your online presence easily by checking your practice’s online listings, marking inconsistencies and making changes on more than 50 websites.

Start building your online reputation

After listing your dental practice on multiple platforms, such as Facebook, Google My Business, and more, the next step is to think about building your online reputation. As your prospective patients have different practices to choose from, they’re likely to choose a practice that has a solid online reputation. They read reviews from your existing patients to understand the quality of dental services you offer. To win your prospective patients, you have to encourage your existing patients to share their experience on public platforms. The more reviews you get from your patients, the more convincing your practice’s listing will appear to your targeted audience, giving you the much-needed edge over your competition.

Read more about how your online reviews can get your more customers: Why online reviews matter

Keep an eye on your competition

tips for dentists - keep an eye on competition

To get more patients, you have to keep a close watch on your competition, their patients, their social media presence, as well as areas where they are doing better than you and areas where you win. With the our social media competitor analysis, you’ll be in a better position to offer better services, make changes to your existing services, and promote the services where you clearly win over your competition.

Share engaging content

Your potential patients, especially your social media followers, expect you to share relevant and engaging content. Sharing articles such as tips on dental hygiene, symptoms of common dental problems, and things to consider while visiting a dentist goes a long way in winning trust. You may even consider adding a blog page to your website. This will help you get additional website traffic, establish yourself as a subject matter expert, and give your dental website the much-needed search engine optimization (SEO) boost to rank high in Google search.

Get active on social media

tips for dentists - get active on social media

As your targeted audience is on social media, it makes a lot of sense for you to actively promote your dental services on social media websites such as Facebook and Twitter. You can get new social media followers by creating a page for your practice on Facebook and sharing engaging content from your blog. These followers may even share their concerns with you, giving you an opportunity to build a sound social relationship with them. These connected followers will likely choose you over your competition whenever they’re in need of a dentist.

There is no denying that by maintaining a solid online presence, building a great online reputation and connecting with your audience on social media can help you get an edge over your competition and win more patients. If you’re looking for a solution that lets you do all of that in one place, visit BirdEye and sign up for a free trial.

Want an in-depth look at why your customer reviews are important to your business? Download out our free eBook “Why Online Reviews Matter.”

Leave a Comment