Word of mouth marketing – 5 strategies to increase referrals

Frederik Hermann

4 min read Last Updated Oct 2, 2020

Word of mouth marketing - 5 strategies to increase referrals

Any business owner would admit that getting new business is not an easy task. One of the most effective ways to grow your business is by word-of-mouth referrals. To get word-of-mouth referrals make sure that the product or service you are offering is exceptional and is backed by strong customer service. Here are 5 of the top word-of mouth-marketing strategies that will help you in increasing referrals:

  • Show yourself as the expert
  • Provide a bonus for a successful referral
  • Get in touch with influencers
  • Slide word of mouth referrals naturally
  • Automating reminders and referral

1) Show yourself as the expert

As a business owner, you might be an expert in your domain, but how do you tell the world about it? Showcase your expertise in the form of blogs and Q&As. Answer all the queries of your current and prospective clients by publishing Q&As on your blog. Do this activity consistently, soon you will be regarded as the go-to person for any information in your field which in turn help in boosting the online reputation of your company.

2) Provide a bonus for a successful referral

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Offering a fee or gift card for a referral that leads to a sale is a promising step in the direction of getting word-of-mouth referrals. Make it more beneficial by putting a time limit on it. There might be instances where people do want to refer your business, but then it slipped out of their mind! With a time limit, they will act quickly. Now when monetary incentive gets involved, your existing customers might keep sending you more leads. Stay connected with your referral sources through social media and keep sharing your stories with them. Make sure you have a process in place to track your top referring customers and thank them from time to time in addition to the referral fee or reward you may be offering. 

3) Get in touch with influencers

Word of mouth marketing - Influencers

In this digital era, bloggers, influencers and industry experts are very useful in positioning and promoting your brand. Take advantage of their large follower base by requesting them to promote your brand. While attending industry networking events try to connect with influencers over there. Later, you can connect with them through social media channels or via email. It will not only help you in reaching out to a wider audience but will also help you gain credibility in the market. This is one of the most important word-of-mouth marketing strategies. 

4) Slide word of mouth referrals naturally

Word of mouth marketing - sliding referrals naturally

Many companies commit the mistake of immediately asking for a referral after their product or service has been delivered.  It’s not bad asking for a referral, but too soon is not a good idea. One good way to do is by sending a quick note to customers informing that your company is committed to offering the highest level of customer service and engage with them after the sale. As part of the engagement process, once you are sure they are satisfied, you should encourage them to spread the good word about their experience dealing with you. Furthermore, apart from referrals if you want to know what clients really think about your business and services, consider taking the help of Birdeye’s customer surveys tool.

5) Automating reminders and referrals

Word of mouth marketing - reminders

Fact is, manually generated personalized emails and reminders take a considerable amount of time. As a business owner, you are working on different things at any given point in time and it’s quite natural to lose track of the referral process. Make it a point that you have a daily process that generates reminders for customers to leave referrals for you on popular websites and business listings that matter to you. To automate the process of getting new reviews for your business on Google, Facebook and other online listings you can use an online reputation management software like Birdeye.

How can Birdeye help your business?

There is no doubt that with correct word of mouth marketing strategy will result in rising of word of mouth referrals. These will give a major boost to your business revenues. However, if you want to see your total number of discussions about your business online then you should use Birdeye’s social listening tool. It will also help you to track keywords and hashtags of your choice to see all posts about your business. Getting new reviews is automated made easy with Birdeye’s award-winning and leading online reputation management solution.