When one online review can change the course of a business, managing your digital reputation becomes very important. The online world needs close attention, and the tools you use to handle this can greatly affect your success. This brings us to the Yext vs Birdeye comparison. These are two top names in online reputation management. The difference is significant, with the average star rating of Birdeye customers on Google being 4.6, and Birdeye’s feature-rich platform offering several core functionalities Yext does not compete in.
By learning about Birdeye’s and Yext’s unique offerings, you will see how each platform can benefit your business differently. This will help you maintain a great online reputation and build stronger customer relationships.
In particular, Birdeye stands out with its 24/7 customer support, cutting-edge AI features, and strong partnerships with Google and Apple. These advantages enable your business to excel in its online presence and create stronger customer bonds.
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Yext vs Birdeye comparison: Key features and benefits
When deciding on the best platform for managing your business’s online reputation, Birdeye emerges as the clear choice. This section delves into the comparison of Yext vs. Birdeye, showcasing the key features of each and identifying distinct advantages Birdeye offers.
Below, we highlight key features that make Birdeye superior in helping businesses enhance their online presence and improve customer interactions.
Birdeye
Birdeye is a comprehensive reputation management platform designed to help businesses enhance their online presence and improve customer interactions. With over 150,000 businesses leveraging its services, Birdeye offers a multitude of features to streamline reputation management.
- Review Generation: Automate the process of generating, collecting, and managing customer reviews on various platforms, such as Google and Facebook.
- Customer Messaging: Utilize a unified messaging inbox to communicate with customers through text, email, web chat, and social media, ensuring all interactions are tracked and managed efficiently.
- Social Media Management: Manage, publish, and schedule posts across multiple social media channels to maintain a consistent and engaging online presence.
- Listings Management: Ensure accurate business listing information across core sites to improve local search visibility and customer trust.
- Webchat: Deliver a better webchat experience and drive web visitors into leads.
- Chatbot: Automated communications for customer service, conversion, and diversion.
- Referrals: Elevate your customers’ voice to accelerate referrals with automated campaigns and deep integrations
- BirdAI: Harness AI capabilities for sentiment analysis and automated review responses to save time and enhance engagement.
Yext
Yext helps businesses manage their online information across many platforms, but there are also a few limitations to be aware of.
- Listings management: Although Yext supports many long-tail directories, local search has changed, and data shows these sites don’t matter much anymore. With Google’s new algorithm, quality is more important than quantity. The number of sites building citations is no longer a top-ranking factor. Instead, Google Business Profile signals and review signals now play a more significant role in SEO.
- Review monitoring: Yext lets users watch and respond to customer reviews from multiple sites. However, It doesn’t offer third-party automated review generation and marketing within the platform, and its first-party review generation capabilities are manual.
- Knowledge graph: Yext’s system can organize business data, so search engines can find and show listing information.
- Analytics: Yext only provides standalone reports on reviews, searches, and sentiment, which can be challenging to correlate. It does not offer a business-level score on experience or reputation or provide in-depth competitor benchmarking, except for search metrics.
- Chatbot: Yext’s chatbot training is labor-intensive and error-prone, requiring manual addition of links. It lacks essential features like sitemap pulling, auto-population of top SEO sites, and an AI FAQ builder.
Key Birdeye differentiators
Birdeye has supported over 150,000 businesses, with its AI-powered platform being especially ideal for:
- Businesses of any size, from single-location shops to multi-location chains or enterprises.
- Service-based industries such as healthcare, automotive, real estate, and hospitality.
- Businesses aiming to enhance their online presence and expand their customer base.
- Companies prioritizing customer experience across multiple digital channels.
- Brands in search of an all-in-one solution for reputation management, customer interaction, and social media.
Here are a few more specific ways Birdeye achieves more than our competition.
Time to value & integrations
Birdeye is known for its quick setup, allowing businesses to be up and running in weeks rather than months. It offers over 3,000 integrations with CRM and PMS systems, ensuring seamless connectivity and efficiency.
Surveys
Birdeye offers best-in-class survey management capabilities, including all-in-one survey creation capabilities, text surveys, and more. Yext does not offer integrated survey capabilities.
Referrals
Birdeye’s referral software includes quick-to-use templates to drive referrals at scale. Integrated incentives allow you to quickly improve your reputation and gain new customers from your existing base. Yext does not offer referral capabilities.
Messaging
The platform includes a unified inbox that allows businesses to manage customer interactions across text, social media, webchat, and email. This feature increases productivity by centralizing all communications in one place. Yext does not offer a unified Inbox, meaning it cannot integrate messaging and chat from Facebook, Apple, and Google.
Automation & AI
Birdeye uses AI to help with review responses and automated referral requests, which enhances customer engagement and feedback management. Features like Experience Score and customized sentiment analysis with Insights provide deep customer insights. Yext offers cumbersome, manual AI integrations.
Customer success & support
Birdeye is well-known for its outstanding customer support, offering 24/7 assistance, a dedicated success representative for each customer, and an extensive resource library.
Reviews
A key ranking factor for local SEO and online reputation management is your volume of new reviews. Birdeye has best-in-class tools to help you get more reviews on Google and hundreds of other review sites. Yext has limited review management capabilities.
Birdeye features
The table below highlights key features you need to consider when comparing Birdeye and Yext, along with an overview of how they appear within the Birdeye platform:
Testimonials: Why customers pick Birdeye over Yext
Many businesses have switched from Yext to Birdeye, citing improved customer engagement and easier management of online reviews. Because these customers have made the Yext vs Birdeye comparison for themselves, their testimonials highlight the real-world benefits experienced by users.
For example, a digital agency shared their positive experience after making the switch:
“I am very happy with Birdeye. I had been with Yext for about 5 years before switching and what a difference! First, the customer support is really tremendous at Birdeye while it is non-existent at Yext. The onboarding process here is one of the best I have ever had with any SAAS. Great overall experience, can’t say enough good things about this product and the team at Birdeye.”
This testimonial underscores Birdeye’s superior customer support and smooth onboarding process, which can significantly enhance a business’s operational efficiency and customer satisfaction.
Another business owner in the home services industry noted significant improvements in their directory listing and review management processes after switching to Birdeye:
“Birdeye is awesome! I was using Yext for my directory listing service and it was not working the way it was promised. Then I looked into Birdeye. They do the directory listing right with the added bonus of their review service with AI. It is truly a time saver allowing me to be more productive.”
This feedback highlights the efficacy of Birdeye’s directory listing service combined with their AI-powered review management tools, which together provide a comprehensive solution that enhances productivity and business outcomes. These testimonials reflect the tangible benefits that businesses can gain by choosing Birdeye over other platforms.
Choose Birdeye: Awards show why
Birdeye has achieved a remarkable feat by dominating the G2 Crowd 2024 Summer reports. Securing the top spot in 97 reports and earning 238 Top 3 rankings, Birdeye has demonstrated its leadership in many fields. The platform received accolades in several key categories, including Online Reputation Management, Local Listing Management, and Customer Advocacy.
Birdeye’s consistently high performance across various categories underscores its commitment to innovation and customer satisfaction. These achievements highlight why businesses should choose Birdeye for their online reputation management and other business needs.
FAQs on why people choose Birdeye vs Yext
Birdeye offers a more comprehensive set of tools for managing reviews, customer interactions, and social media, with a focus on automation and AI.
Yes, Birdeye uses AI to assist with automated review responses, saving time and ensuring timely engagement.
Birdeye allows businesses to manage multiple locations seamlessly with unique profiles and easy-to-use tags, ensuring consistent customer experience and review management across all sites.
Birdeye integrates with over 3,000 CRM and PMS systems, facilitating smooth data flow and operational efficiency.
Yes, Birdeye includes robust social media management tools within its core platform, allowing businesses to manage posts and interactions effectively.
BirdAI provides advanced features like AI-assisted review responses, automated referral requests, and customized sentiment analysis, offering deep insights and enhanced customer engagement.
Final thoughts on why the battle of Birdeye vs Yext is a Birdeye victory
In the competitive landscape of online reputation management, Birdeye and Yext offer a range of valuable tools designed to enhance a business’s digital presence. However, Birdeye stands out as the superior choice for businesses aiming to optimize their online presence and customer interactions fully.
Birdeye’s comprehensive suite of features, from automated review generation to seamless customer messaging, provides a holistic solution that addresses all aspects of reputation management. The platform’s advanced AI capabilities, including AI-assisted review responses and sentiment analysis, empower businesses to engage with customers more effectively and gain deeper insights into customer feedback.
If you’re ready to elevate your online reputation management and see a significant difference in how you engage with your customers, there’s no better time to make the switch. Take the first step towards optimizing your online presence with Birdeye, and watch your business thrive in the digital age.
Birdeye | The all-in-one reputation management platform
Automate Reviews, Ratings, Listings & Reputation Management with Birdeye, watch a demo today.
Originally published