BMW's cover image

This profile has been claimed by the business owner or representative.

BMW

4.6

About this business

Location details

8710 W Broad St, Richmond, VA, 23294, United States

Get directions
WeekdayScheduleStatus
Mon8:00 a.m. to 8:00 p.m.
Tue8:00 a.m. to 8:00 p.m.
Wed8:00 a.m. to 8:00 p.m.
Thu8:00 a.m. to 8:00 p.m.
Fri8:00 a.m. to 8:00 p.m.
Sat8:00 a.m. to 7:00 p.m.
SunClosed
4.63,536 reviews
Select a rating
abflora's profile image
abflora 
15 years ago

As a new BMW owner, I am very pleased with the my purchasing experience at Richmond BMW. Actually, I should more specifically say that I am pleased with my experience working with Steve Lerner. Steve worked closely with me to understand the car I wanted, the type of deal I wanted to structure, and to ensure that I was satisfied all through the purchasing process. He gave me his candid (and truthful) feedback on options and accessories, and never pressed me for anything that I decided against once he laid out the pros and con... read more

taphillips67's profile image
taphillips67 
15 years ago

Steve did an amazing job working with me and getting me back into a BMW. His personality made buying a new car a lot of fun. He knows the product well and found the answer to any questions that I had. Most importantly, although I have now finalized the purchase of my new car, I know that I can always call Steve for any questions that I might have on the vehicle. This is the man to see for a BMW purchase! Frank handled all the financial work for me. He got me a great rate and steered me in the right direction with all the ava... read more

Mark W.'s profile image
Mark W. 
15 years ago

For anyone out there in internet land that is reading these reviews let me be the first to let you know what kind of attention I received from Steve Lerner. First I owe him apology because I purchased a new BMW 528i from the dealership south of the river in 2009 after talking with Steve first. Being in sales myself I know what kind of salesman I like to deal with. When I bought my 2008 528i I came into the dealership with a chip on my shoulder and took it out on Steve. Sorry Steve! Now since my 2011 BMW 528i is heading down ... read more

imsteph's profile image
imsteph 
15 years ago

This was by far the BEST experience I have ever had when buying a car!!! Even though I was purchasing a Jeep and not a BMW, they still treated me like a quality customer. From the minute AJ walked up to my friend and I in the parking lot, until I signed all the documents with Tim...everyone was pleasant and respectful and wanted nothing more than to make sure I walked out of that door a happy customer! Then after all was said and done, the GM called me to make sure I was happy with the car, etc. I couldn’t believe it!!!!! Wo... read more

bsmly1's profile image
bsmly1 
15 years ago

I live in Virginia Beach and found a SUV I was interested in at Richmond BMW online. I contacted the dealership using their website and showed interest the vehicle. Steve Lerner checked into things and answered all my questions. I was able to come to a sales agreement with Steve with just a few emails and phone conversations. There was further interest in the SUV, but Steve marked it as sold and didn't sell it out from under me after we had the sales agreement. I had already been approved for a loan with my credit union, but... read more

nmorro11's profile image
nmorro11 
15 years ago

Steve was the best salesman we've ever dealt with. I couldn't believe the time he took in making sure we were making the best decision and once we made that decision, he made sure we knew everything there was to know about the car. He set up the phone and made sure everything was in complete working order. After our purchase, Steve set up an appointment with service so that they could go over the car and make some minor adjustments. Throughout the service experience, Steve even made sure we aware of the repairs that were bei... read more

mysilvermini's profile image
mysilvermini 
15 years ago

I am writing today to tell you about a continued excellent customer service experience with Crown MINI of Richmond’s service department, most notably with William Clayton “Clay” Milburn. Clay is my Service Advisor at Crown MINI of Richmond, and has been for more than three years. Clay has always treated me with respect—he is wonderful to work with and is extremely good at his job. He never makes me feel like I’m being “taken” on my service calls—Clay always explains the work to be performed clearly and concisely. I am never ... read more

ossie195's profile image
ossie195 
15 years ago

I cannot say enough good things about my experience with Crown Mini of Richmond. The service department staff is friendly, efficient and extremely accommodating. Clay, the service manager, is on top of everything and makes sure he keeps the customer informed. A "Two Thumbs Up" for Crown Mini of Richmond Service Department. 

rfpanl2's profile image
rfpanl2 
15 years ago

This was by far the best car buying experience I have had. Paul was extremely straightforward, and was not high-pressure at all. He understood where I wanted to be, and understood when I couldn't make certain concessions. He did everything he could to accommodate my deal, and we came to an agreement relatively quickly. He went the extra mile on several fronts, and made it a wonderful buying experience. We love our MINI! 

Frequently asked questions about BMW

How is BMW rated?

BMW has a 4.6 star rating with 3,536 reviews. 

When is BMW open?

BMW is closed now. It will open at 8:00 a.m.