How to Conduct the Experience Marketing Symphony
How do modern multi-location marketers coordinate the many customer touchpoints - online reviews, listings, surveys, chats and more - that make up today's customer experience?This episode we talk with Melissa Cameron, the VP of Customer Acquisition at National Storage Affiliates. Melissa takes us through what she calls the "symphony of marketing efforts", a symphony that multi-location marketers need to conduct in order to effectively convert customer experiences into revenue.She talks about the importance of online reputation management, extracting insights from what customers are saying about you online, and why your Google listing is one of the most important experience marketing tools you have.
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