6 Ways Dentists Can Improve the Response Rate on a Patient Satisfaction Survey

Dhiraj Nallapaneni

3 min read Last Updated May 22, 2020

Patient satisfaction survey

Patient satisfaction surveys help you get an idea of what your patients think about your dental practice, what keeps them coming back to you and areas that need improvement. Surveys, though helpful, can only give you a clear picture if most of your patients respond to them. Your patients may not have enough time to go through a lengthy survey, or they might not find your survey engaging enough to respond, either way, this is not something that you want. If you have been struggling with getting enough responses from your patient satisfaction survey, here are five ways you can get better results.

Keep it short.

When creating a patient satisfaction survey, it’s safe to assume that your patients may be short on time and won’t write detailed answers to your questions. Make sure that your survey is concise and focuses on the most important metrics that you need to track. Although initially you might be tempted to get as much information as possible from your patients, it’s ideal to focus on the most critical elements only so that your patients don’t have to spend a lot of time responding to it.

Read More: 5 things to avoid with dental patient surveys

Make it mobile-friendly.

Make it mobile friendly

As most of your patients may be opening the survey on a mobile device, if your survey isn’t optimized for mobile, you can say goodbye to your chances of optimizing your response rate. When creating a survey, make sure that the software you are using optimizes the survey for all devices and offers a seamless experience to your patients.

Make your patients feel special.

Nothing beats genuine appreciation when it comes to encouraging your patients to respond to surveys. Appreciate your patients and tell them the reason you chose to share a survey with them. Emphasize the fact that you value their feedback and are open to making changes to improve their experience. Don’t shy away from asking for feedback, as it will only help you build a more patient-friendly dental practice. Moreover, since this encourages your patients to interact with you directly, you’re reducing the chances of getting negative reviews.

Use multiple channels.

You may already be maintaining detailed contact information of your patients, including their phone numbers and email addresses. When you’re requesting that your patients to respond to a survey, don’t just request it on a single platform, such as an email. Instead, go a step further and send participation requests on email and SMS too. This way, your chances of getting a response from your patients increase.

Don’t spam your patients.

This is one common mistake that dentists make to get more responses from their patients. Remember that you’re asking for a favor from your patients and shouldn’t force them into responding to your survey requests. You can politely request your patients to participate in a survey a couple of times,  but sending an email every week won’t help.

Incentivize the feedback.

incentivize the feedback

Since you’ll benefit from the feedback your patients share, you may consider incentivizing the patients who choose to participate. While there are several ways to incentivize, you may offer a teeth-whitening session or thank them publicly on social media.

Patient satisfaction surveys can help you identify the areas where you need to improve to retain existing patients and win more new patients. However, the level of insight you’ll get depends on participation. BirdEye helps you easily create concise surveys that maximize your chances of getting a response from your patients. 

Click here to see how BirdEye can help you collect patient feedback.