Marketing

Improve feedback and reviews for your dental practice

Getting patient feedback is critical for dentists. Over 90% of patients refer to online reviews before choosing a dental practice. Focus on increasing the number of online reviews you have. Also keep an eye on how detailed they are. A large number of online reviews will help your practice rank better in search results. But it’s the quality of the reviews that will convince patients to choose you over your competitor.

Here are a few tips that will help you get quality online reviews from your patients:

Request reviews from all your patients

You should always request feedback from all your patients, irrespective of how satisfied or unsatisfied they seem. When patients look up online reviews, they expect to see some criticism.  This can prove that the reviews are fair and honest. By getting feedback from every single one of your patients, you ensure that your online reputation grows. Feedback is based on real experiences by real patients, rather than fake reviews. Do make it a point to respond to the negative online reviews. Acknowledge valid concerns, and correct the reviewer if they happen to be incorrect with factual information.

Be specific

In most cases, patients write short reviews or just give a star rating, without going into a lot of detail. Most of the time, this is simply because they don’t know what they should write.  Send emails and text messages to your patients asking them to review your practice. Make sure that you also suggest questions that they can potentially answer in their online review. For dental practices this means asking them about details. This might include the treatment, the appointment booking process,  and waiting time. Rather than just a star rating, you’ll get more specific and detailed reviews.

Find the easiest way

Not many patients are willing to sign-up on a platform that they are not familiar with. A great way to get quality online reviews is to ask your patients to use an online review platform. This can be a user-friendly approach as it allows patients to easily write a review. This bypasses patients having to creates a new account. Making things easy will mean that patients can be finished with writing their review within minutes of receiving your request via email.

Ask about the good and the bad

You should not shy away from requesting details about areas they feel need improvement. A detailed review that focuses on both the good and the bad, will give you valuable insight into how your practice is received by potential new patients. An honest and in-depth review will also help you get much needed feedback directly from your current patients, which you can use to improve your services for them in the future.  

Keep an eye on competitors

As well as going through all the feedback you have received from your patients, you should also focus on what patients are saying about your competitors. This will help you identify the areas where you perform better than them. You can use the details from your patient’s reviews to get an idea of what your strengths are, compared to your competition. It will also help you identify problem areas that you can improve, in order to outmatch your competitor.

Respond to reviews

Once your patient has taken the time to write a review of your dental practice, you should make sure that you send them a response in a timely fashion. Especially if it includes both positive and negative points, as detailed reviews will provide you with the most useful insights, and the most things to discuss with the patient. Responding to comments will not just show that you care about improving your practice and ensuring all your patients are happy, it also shows that you are open to receiving feedback, and are proactive in making necessary changes to improve your practice. Responding to online reviews also increases the perceived quality of the existing review, as it will now have your informative response attached as well.

Online reviews go a long way in helping you market your dental practice to your patients. You need quality online reviews to optimize your position on search engines like Google, and also to help you gain more patients, as online reviews are the first point of reference for potential patients looking to find the best dentist in their neighborhood. Download the BirdEye eBook now to discover more insider details about the importance of online reviews.

About the author

Anupam Jolly

Anupam is a Reputation Management and Customer Experience specialist at BirdEye with over a decade of experience in digital marketing. Expert in driving traffic growth through organic channels like SEO and social media.

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