Is Birdeye worth the price? Uncovering the unique cost benefits & business impact

With a whopping 85% of consumers turning their backs on a brand marred by bad reviews, aren’t the stakes sky-high? In a world where a single review can shape public opinion, every business – big or small – is on a constant vigil. 

Enter Birdeye, a leading reputation management and customer experience platform designed to fit every ambition and budget. So, when the questions arise, “What does Birdeye cost?” or “Is Birdeye worth investing?” we flip the script. It’s not just about the price; it’s about the ROI. Birdeye delivers value that far exceeds its price, making it a smart investment.

In this blog post, we’ll explain how the flexible Birdeye pricing model lets businesses of any size pick features that match their goals, so they only pay for what they need. We’ll also look at how Birdeye goes beyond reputation management and offers a range of AI-powered tools that add value to businesses across various industries.

Before we dive deeper, let’s understand what impacts Birdeye pricing.

Birdeye pricing model

Birdeye’s cost is calculated based on several different factors, including the combination of products you purchase, the number of locations you need to support, the duration of your contract, and more. Let’s dig in.

1. Package (Combination of products)

Birdeye is a comprehensive platform for local businesses that includes a range of products, including Reviews, Social, Listings, Webchat, Referrals, and more, to help local businesses succeed. These products are bundled into different packages designed for the unique needs of different customers. 

You can start off with Birdeye’s core package, which includes Reviews, Listings, and Messaging, to ensure you’re noticed online, your reputation sparkles, and you’re connected with customers digitally.

Other Birdeye packages may also include Social for seamless publishing and analytics, Webchat to transform site visitors into leads, Referrals to spread the word, and more. If you want to mix and match, add more products as you go. Quite naturally, the pricing will depend on the number of products you subscribe to.

While the overall cost might be a tad higher than a specific low-cost solution, Birdeye brings so much more to the table with its all-inclusive suite replacing multiple single-point solutions. It’s the efficiency of an all-in-one platform that sets Birdeye apart.

Scroll down to see Birdeye’s current product lineup.

2. Number of locations

Birdeye’s pricing is also determined by the number of locations that the business is bringing on board. The more locations your business has, the less you pay for each one. Plus, all the locations have access to all the products subscribed to by the business. It’s all about growing smartly – more locations, more savings, and no compromise on the tools you need.

3. Payment terms

Birdeye offers annual contracts. Businesses have the flexibility to pay upfront or pay month to month. However, we have seen that annual upfront payment does work out better for businesses.

Birdeye understands that every business is different, which is why the pricing is designed to match the value you get and scale alongside your growth. You can start with a basic plan and easily add more services as your business grows.

How much does Birdeye cost?

Birdeye offers a range of pricing plans tailored to meet the needs of businesses of various sizes. The specific Birdeye pricing details for each plan are as follows:

• Starter: The Starter plan offers Reviews, Listings, and Messaging for $299/month per location with a prepaid annual plan.
• Growth: The Growth plan offers Reviews, Listings, Messaging, and Webchat for $399/month per location with a prepaid annual plan.
• Dominate: The Dominate plan offers Reviews, Listings, Messaging, Webchat, and Social for $449/month per location with a prepaid annual plan.

The pricing varies depending on the number of locations and the features included in the plan.

Note: Birdeye provides access for an unlimited number of users and allows you to manage an unlimited number of contacts for free, regardless of the plan you choose.

Want to get an idea of what Birdeye would cost for your business? Use this handy “Pricing Configurator” to calculate what you could be paying to subscribe to Birdeye.

Birdeye ROI impact

Birdeye’s solutions empower businesses like yours to achieve measurable results that significantly impact their bottom line. Let’s look at these few real-life success stories:

David’s Bridal

Birdeye’s automated review response feature and insightful analytics helped David’s Bridal gain a deeper understanding of their customer experience. This allowed them to address pain points and implement improvements that led to happier customers. Here are some key figures they achieved:

• Increased review volume by 294.62% in the first 12 months
• Increased star ratings year over year from 4.0 to 4.6 stars
• Increased social Net Promoter Score (NPS) by 78%

RED RHINO

Birdeye empowered RED RHINO to dramatically improve their online reputation and customer engagement, driving a surge in reviews and website traffic. Here’s how:

• 1243% increase in Google reviews
• 4.6K direct website visits
• 61.7% increase in Google Maps views
• 27.2k mobile profile impressions

Now, let’s take a look at how BirdAI, Birdeye’s advanced AI platform, can help you streamline your business operations and accelerate growth.

How BirdAI transforms your business operations

BirdAI can revolutionize how your business operates by infusing AI into key customer interactions – everything from managing online reviews to boosting engagement on social media. Using advanced Natural Language Processing (NLP) technology, it delivers customized strategies that not only improve customer experiences but also generate actionable insights to help your business flourish.

Here’s how BirdAI can work wonders for your business:

1. AI integration: BirdAI is seamlessly integrated into the Birdeye platform, enhancing every aspect of customer interaction throughout their lifecycle.
2. Security: With a strong focus on data safety and privacy, BirdAI ensures all customer interactions are secure and consistent.
3. Best-in-Breed tools: Developed in-house with multiple AI models, BirdAI provides highly effective tools tailored to meet diverse business needs.
4. Contextualized services: Specifically designed for local businesses, it utilizes both public and first-party data to deliver highly personalized results.
5. Human-controlled: BirdAI offers human-like responses and allows for adjustments in AI outputs to ensure accuracy and maintain brand consistency.
6. Content generation: It aids in overcoming writer’s block by generating AI-crafted social media posts, SEO-optimized listings, and review responses.
7. Enhanced messaging: BirdAI transforms and translates customer communications efficiently, enabling replies with just a few clicks.
8. Data analysis: It processes extensive data sets to extract insights that continuously improve the customer experience.
9. Actionable recommendations: BirdAI also provides specific suggestions to enhance engagement and drive superior business results.

Now, let’s explore the core Birdeye products and the advantages they bring to your business.

A deep dive into Birdeye’s products

With features like automated review requests, social media management, accurate business listings, and insightful analytics, each Birdeye product is designed to help you manage your online presence and drive business growth.

1. Reviews

Birdeye Reviews lets you generate, monitor, manage, and respond to your customer reviews effortlessly with its AI-powered capabilities.

Take a look at some of the key benefits:

• Automated review requests: You can pair Birdeye with your CRM to automatically trigger review requests to the right customers at the right time. This enables you to efficiently solicit reviews across various platforms, including Google, Facebook, and other top review sites.
• AI-assisted responses: You can use AI to craft tailored, on-brand review replies at scale, streamlining the process of crafting compelling and error-free responses to customer reviews.
• Review monitoring: Birdeye lets you keep track of reviews from over 200 sites from a single dashboard. You can tag, respond, or even assign them to a representative as a ticket.
• Automated responses: You can quickly respond to every review by setting up auto-response rules and personalized templates. You can also create custom automatic responses based on specific review sources, locations, or star ratings.
• Review translation: Birdeye Reviews uses AI to automatically translate reviews into English and then crafts your response in your customer’s native language.
• AI-generated review summary: With the power of AI, you can get the gist of what hundreds of reviews are saying with just one click. It helps you figure out what’s working and what isn’t.
• Review marketing: Birdeye Reviews allows you to convert your best customer reviews into inspiring social posts and share these on popular social media platforms. It also offers easy-to-install, customizable review widgets that help you showcase reviews on your website – a great way to convert visitors into customers.

That’s not all! Birdeye Reviews also gives alerts for new reviews, flags fake reviews, and creates customized reports with review counts and reputation score.

2. Social

Birdeye Social lets you create social media posts quickly, track engagement, and handle multi-location accounts across Facebook, Instagram, LinkedIn, YouTube, X (formerly Twitter), and Google – all from one single dashboard.

Here are a few key benefits that make Birdye Social your go-to social media management tool:

• Multi-location management: Birdeye Social allows you to easily manage all your social media profiles from different locations and networks in one central platform.
• AI-generated social content: Birdeye Social’s AI helps you quickly create personalized and appealing social posts for your business, along with suggested images, emojis, and hashtags that match your content.
• Post and asset library: Thanks to Birdeye Social’s post and asset libraries, you can use your best social media posts and images again to make new, captivating content quickly. It also makes it easier to keep everything organized and accessible in one place.
• Automated approval workflows: You can streamline social media content workflows by routing posts to internal and external collaborators for feedback and approval.
• AI-powered engagement: Use AI for speedy responses to customer messages and easily keep track of all activity on your social accounts, like posts, comments, and messages, from a centralized dashboard.
• Detailed reporting and analytics: Birdeye Social offers insightful reports to track your best content and see how your social media presence is growing in different locations to find useful patterns that can help improve your online strategy.

There’s more! With Birdeye Social, you can also schedule multiple posts across accounts and networks simultaneously, use AI to generate specific images for your posts, get real-time email or text alerts whenever someone interacts with your brand on social media, and so much more.

3. Listings

Birdeye Listings boosts your business’s online presence, making it easy to create and manage accurate listings across hundreds of sites and directories where your customers are searching. Some of the key benefits of Birdeye Listings include:

• Error hunting in listings: You can use the Listings scan tool to check how correct your business information is on Google, Facebook, Bing, and over fifty other important websites.
• Effortless listing management: You can easily manage, update, and publish important details about your business, such as location, operating hours, and services from one single dashboard.
• Google Business Profile optimization: Birdeye Listings allows you to create accurate and appealing Google Business Profiles for all your locations, featuring reviews, and engaging visitors with offers and updates through Google Posts.
• AI-generated business descriptions: You can boost your search engine ranking and draw in more customers by using AI to create SEO-friendly business descriptions tailored to Google’s algorithms.
• Listings performance tracking: Birdeye Listings offers a full set of reports with key data points about how your listings are doing, such as website visits, phone calls, and search rankings to fix any issues right away.

4. Messaging

Birdeye Messaging is an instant messaging platform that streamlines how you connect with your customers – anytime and anywhere – on their preferred channels from a single inbox.

Here are a few key benefits that set it apart from competitors:

1. Unified inbox: From organizing messages by customer and channel, and flagging important conversations to managing messages from all your social accounts to using BirdAI to improve responses – you can do it all in one place.
2. Chatbot for better engagement: Birdeye Messaging lets you create automatic responses when you’re not working. You can also use an AI chatbot to handle comment questions so your support staff can focus on more complex issues.
3. AI-assisted replies: Use the AI-powered writing assistant to rewrite your messages with better words and grammar for clearer customer talks.
4. Superior customer engagement: Whether handling payments, boosting customer relationships with reminders for appointments, or sending out requests for reviews, referrals, and surveys, Birdeye offers one single platform to manage it all.
5. Secure messaging: Birdeye Messaging lets you conduct sensitive customer conversations through a secure channel to keep data safe during transmission.
6. Messaging insights: You can track response time, active chats, the number of messages you get, and other important metrics to maintain excellent team output and ensure that your customers are happy.

And there’s even more! Birdeye Messaging allows you to integrate Google business messages, transcribe voicemails with an automated receptionist, conduct video chats, receive AI-generated conversation summaries, and much more.

5. Webchat

Birdeye Webchat is a website chat tool that can make your website “Textable.” It helps you get queries from your website visitors, quickly address them, and convert them into customers. Some of the key features of Birdeye Webchat include:

• Live chat: Engage website visitors in real-time to generate leads, book appointments, conduct virtual consults, and more.
• Chatbot: Utilize AI to answer FAQs, allowing teams to focus on more complex tasks.
• AI tools: Improve message quality with an AI-writing assistant that generates tailored responses or rephrases replies to ensure they’re on-brand and consistent.
• Smart inbox: Organize all web chat conversations into a single inbox based on location, time, or type of conversation.
• Rules-based auto-replies: Automate chat flows with different welcome messages and auto-replies for various scenarios.
• Lead capture: Engage visitors via text, capturing their name and phone number for follow-up even if they abandon the chat.

That’s not all! Birdeye Webchat also enhances customer service by allowing attachments in chats, providing detailed reporting and Google Analytics integration, increasing efficiency with response templates for common inquiries, and so much more.

6. Referrals

Birdeye Referrals offers a suite of tools designed to amplify your business’s growth through strategic customer-driven referrals. Here are its standout features:

• Scalable Campaigns: Operate referral campaigns at scale and create rules to automatically trigger referral requests after specific customer actions like payments or positive reviews.
• Measurable Results: Track the effectiveness of your referral campaigns with detailed reports and dashboards, understanding the number of requests sent, shared, and converted.
• Customizable templates: Customize referral templates to reflect your brand, from messaging and design to forms and rewards.
• Incentives and rewards: Boost response rates with reward strategies like cash discounts, gifts, and coupons to maximize referral conversion.
• Multi-channel collection: Collect referrals across various channels, including email, text, and social media.
• Integration with CRMs: Pair Referrals with over 3,000 CRMs and PMSs to nurture leads and track conversions and revenue.

7. Pages

Birdeye Pages is a powerful landing page builder that boosts online visibility and customer engagement with beautifully designed, brand-consistent custom pages for each business location. Here are the key features:

• Branded pages: Build customizable pages that match your branding and display essential information like location details, business hours, and online reviews.
• Boost search ranking: Improves organic search visibility on Google, local maps, and voice assistants.
• Central data repository: Offers a centralized system to manage and update accurate data for all locations or providers.
• Advanced search & geolocator tools: Allows customers to find the right location using city, zip, or interactive maps.
• Mobile optimization: Ensures that pages are responsive and easily accessible on all devices.
• Customization: Offers the ability to tailor every aspect of the pages, including advanced search options.

8. Insights

Birdeye Insights transforms customer feedback into actionable insights using Athena, its NLP algorithm. This tool breaks down reviews into intelligent customer insights, helping businesses make data-driven decisions and track the impact over time.

The key benefits of Birdeye Insights include:

• Performance by location: Maintains a high standard by tracking performance across every location to learn what’s working and what’s not.
• Insights categories: Allows the creation of custom categories to easily monitor key metrics for the business.
• Keywords and trending topics: Tracks feedback trends by identifying keywords and trending topics in customer feedback.
• Snippets: Analyzes insights at a glance with snippets from reviews to identify trends, monitor keywords, and measure customer sentiment.
• Share insights: Enables downloading, emailing, and sharing insights across the organization to keep everyone informed.

Birdeye Insights also allows you to outsmart the competition by analyzing their customer feedback to pinpoint areas they may be lacking in. You can also fine-tune your marketing efforts through advanced enterprise reporting to monitor and enhance your strategies across reviews, surveys, and local SEO.

9. Appointments

Birdeye Appointments simplifies booking and managing appointments with user-friendly software that helps businesses increase efficiency, reduce missed appointments, and encourage repeat visits. The key features include:

• Online booking widget: Allows customers to book appointments 24/7 from your website, Google Business Profile, and social media platforms.
• Configurable scheduling options: Customize your scheduling widget to offer appointments that vary by duration, service, provider, and location, with a minimum buffer period before bookings.
• Appointment reminders: Send automated text and email reminders to minimize no-shows and cancellations.
• Rebooking campaigns: Automated, customizable reminder campaigns to encourage repeat visits.
• Patient intake forms: Online forms that push data to your Practice Management System (PMS), saving time and reducing data entry errors.
• Appointments integrations: Two-way integrations with your PMS for seamless schedule management and health record synchronization.
• Reporting: Insights into bookings, confirmations, and no-shows to improve business outcomes.

10. Mass Texting

Birdeye’s mass texting service streamlines customer outreach, offering businesses a high-impact way to send personalized texts, drive engagement, and boost sales with an impressive open rate. Here are a few key features:

• Personalized messaging: Tailor text messages for each customer segment based on location, products purchased, and other criteria.
• Two-way texting: Engage in one-on-one conversations with customers, re-engaging those who don’t respond to calls or emails.
• Landline texting: Use your official business phone number to send and receive messages, ensuring recognition and avoiding spam filters.
• MMS texting: Boost engagement by including images, emojis, GIFs, or PDFs in your texts.
• Automations: Put text marketing on autopilot with automated messages triggered by customer actions.
• One inbox: Manage all customer interactions from a single inbox, including text, social media, webchat, and Google conversations.
• Reporting: Analyze text campaign data with real-time delivery and click tracking.
• Integrations: Sync customer data with over 3,000 integrations, turning prospects into customers.

11. Payments

Birdeye Payments is a streamlined, modern solution for local businesses to process digital payments, improve cash flow, and save time on billing and collections. It integrates with over 100 accounting systems, including QuickBooks, FreshBooks, and Zoho Books. Let’s take a look at the key benefits:

• Effortless payment experience: Offers a complete payment solution that allows businesses to collect payments via text, scan, card readers, and more.
• Transparent pricing: One flat fee for every transaction with no upfront, recurring, or hidden fees and no long-term contracts.
• Secure transactions: Utilizes world-class Stripe infrastructure for PCI compliance and early fraud detection.
• Automated payments: Streamlines collections with options for recurring payments, buy now, pay later, and flexible financing.
• Payment integrations: Easy integration with leading accounting, CRM, and PMS systems to automate payment requests and invoice closures.

12. Surveys

Birdeye Surveys is a comprehensive customer feedback system designed to collect, analyze, and act on customer insights to drive business growth. Here are the key benefits:

• Survey builder: Create, test, and modify surveys easily with no coding required.
• Pulse surveys: Boost response rates with text-based surveys for instant feedback.
• Survey campaigns: Automate survey distribution to reach audiences anytime, anywhere.
• Issue resolution: Act on feedback instantly to address customer concerns or gather referrals.
• AI-powered analysis: Utilize AI-driven analysis to understand feedback and drive improvements.

13. Benchmarking

Birdeye Benchmarking allows you to monitor all your competitors’ reviews and compare their performance with your own. You can also Identify strengths and opportunities based on competitive data. Take a look at some of the key benefits:

• Competitive ranking: This feature allows businesses to rank their reviews against local competitors to better understand their market position.
• Competitive performance by category: Businesses can group relevant keywords into custom categories and measure different areas of their business. This data helps identify strengths and weaknesses.
• Themes and snippets: By uncovering themes and keywords across competitors’ reviews, businesses can identify trends and use this intel to outshine the competition.
• Competitive reviews: A single feed view is provided to monitor all competitors’ reviews across multiple locations, saving time and effort in surveying the competition.

14. Ticketing

Birdeye Ticketing allows you to create actionable tickets from reviews, survey responses, and social mentions. You can assign them to relevant people within the organization for effective resolution, improve customer experience, and build loyalty. Some of the key benefits of Birdeye Ticketing include:

• Automatic ticketing: It automatically creates tickets from customer interactions across reviews, social media, mentions, and survey responses.
• Ticket management: Assign tickets to team members quickly and use smart filtering to keep important tickets visible.
• Ticket tracking: Monitor tickets by user, location, and status through a single dashboard, tracking response rate and resolution time.
• Custom views: Create custom ticket views with filters based on location, status, owner, and time period.
• Real-time updates: Receive instant alerts and updates via email or SMS when a new ticket is assigned or a status changes.

How can businesses boost ad impact with Birdeye’s Google Seller Ratings integration?

Birdeye helps businesses boost their Google ad performance by enabling Google Seller Ratings, which showcases customer reviews directly on the ads. This service includes direct integration with Google, a quick setup, and automated review campaigns to meet Google’s requirements.

Additionally, by pairing Google Seller Ratings with Birdeye Reviews, businesses can further enhance their credibility and ad effectiveness. Birdeye also provides a centralized microsite for reviews and converts survey responses into reviews, helping businesses qualify for Google Seller Ratings efficiently and maintain a stellar online reputation.

Birdeye customer support

Birdeye’s 24/7 customer support is designed to provide a seamless and efficient experience for users seeking assistance. The support portal offers a wealth of information, including FAQs, detailed guides, and tutorials, all designed to help customers make the most of Birdeye’s services.

For personalized support, customers can access dedicated lines based on their geographic location. This ensures help is readily available through various channels, whether they prefer self-service or direct interaction with our support team.

“We have had a tremendous increase in patient reviews, more than I had anticipated. I love the automated response. The support team has always resolved our issues in an efficient and timely manner. The payment processing option is fantastic! Implementation team has amazing trainers. I recently dealt with Harshit Munjal and Piyush Sinha. Both were such a pleasure to work with. Very professional yet friendly and personable. Excellent team!”

Lydia Krasowski, Practice Administrator at Gentle Dental

Curious how Birdeye can empower your local business? Schedule a free consultation with our experts to discuss your goals and discover the best plan for you.

Industry recognition and awards

Birdeye, a leader in digital customer experience and marketing, has been recognized for its innovative AI-powered platform and outstanding service, earning several prestigious awards.

Here are five recent accolades:

1. #4 in AI – Ranked fourth for Best Artificial Intelligence Software.
2. Best Customer Service Products – Recognized for excellence in customer service solutions.
3. Highest Satisfaction Products – Awarded for achieving high customer satisfaction.
4. Best Software as a Service (USA-Enterprise) – Honored for leading the SaaS category in cloud computing.
5. Best Use of Artificial Intelligence in Cloud Computing – Celebrated for exceptional use of AI in enterprise-level SaaS applications.

Unlock your business’s full potential with Birdeye

Birdeye is an all-in-one platform that helps businesses of all kinds manage their online reputation. Its AI-driven features allow you to boost your online presence, improve operations, and provide great customer service.

What really sets Birdeye apart is its focus on data security, flexible pricing for any budget, and top-notch customer support. Whether you’re a small business or a large enterprise, Birdeye has solutions tailored to your needs.

Still curious? Why not see Birdeye in action for yourself? Sign up for a free demo to explore how it can revamp your online reputation and customer experience.