How appointment scheduling services can help grow your business

Diana Sievers

6 min read Last Updated Feb 16, 2023

A man looking at his laptop with a calendar on the screen

If you own a business that relies on appointments, you already know why it’s important to always stay organized. Appointment scheduling services can help your business run more smoothly and handle everything from online bookings to reminder texts. In this blog, we’ll explore some of the ways that appointment scheduling services can make your life easier.

What are appointment scheduling services?

An appointment scheduling service is a convenient platform that lets customers or clients schedule appointments with businesses online. Customers can visit the business’s website or social media page and book an appointment at their convenience.

Features of an appointment booking system

A good appointment booking system will have the following features:

Online booking

Appointment scheduling services should always offer online booking. With online booking, your customers will have a convenient way to book appointments without having to call or email your business. Online booking is especially useful when your customer can access and book appointments outside of regular business hours.

Automatic appointment confirmations

Automatic appointment confirmations can be sent via email or text message to remind your customers they have an upcoming appointment. Plus, automatic confirmations also help reduce no-shows, as customers are less likely to forget about their appointments when they receive a reminder beforehand.

Calendar syncing

With calendar syncing, you’ll be able to see your business’s appointments across all of your locations. Calendar syncing is especially useful for multi-location businesses, as it allows you to see which locations have open appointments and which ones are booked solid.

For more information on scheduling calendars, check out our article on how to get started with an appointment scheduling calendar for your business.

The benefits of an appointment scheduling service

Let’s take a look at some of the specific benefits that appointment scheduling services can provide for businesses.

Increased efficiency

When you’re able to automate the booking process and send automatic reminders, it frees up time to focus on other aspects of the business. Instead of spending hours on the phone scheduling appointments, you can let the scheduling service do it for you. This is especially helpful if you own a business with multiple locations.

When you have multiple locations, it’s important to make sure your appointments are evenly distributed. That way, your customers will always be able to find an available appointment time and location that works for them. Appointment scheduling services can help you to achieve this by automating the booking process. You’ll be sure that appointments are being made in a timely and efficient manner, without any overbooking or gaps.

Better customer experience

Appointment scheduling services also make it easy for your customers to book appointments on their own time. Instead of being limited to calling during business hours, they can schedule an appointment 24/7. 

This improved customer satisfaction can lead to increased loyalty and repeat business from your best customers. Plus, 77% of customers will recommend a business after a positive experience

By providing automated reminders and confirmation messages, appointment scheduling services can even help reduce customer anxiety and stress levels associated with forgetting or double-booking their appointment.

Increased revenue

When customers can easily book appointments online or via a mobile app, they’re more likely to do so—which means more appointments and more revenue for your business. In fact, studies show that having the convenience of online scheduling results in more new customers. Plus, when customers schedule their own appointments, they’re more likely to remember and honor their commitment. By reducing no-shows and last-minute cancellations, you’ll be able to maximize your revenue even further. 

If you are a medical professional, check out our article on how to improve patient care with a medical appointment scheduler.

Live appointment scheduling services

There is also the option of live appointment scheduling. This is extremely useful for industries like plumbing, real estate, veterinary services, lawyers, and insurance agents. These services provide businesses with a dedicated team that can take inbound calls at all times and quickly book appointments with customers and clients. Because these teams are always available to answer calls, businesses can ensure that their customers receive the prompt service that they need. 

Plus, live appointment scheduling services help to free up valuable time for employees. Instead of answering phones and emails, they’ll have more time to spend on other tasks.

Finding the best appointment scheduling software

There are many different options available for companies looking to implement appointment scheduling software, with different features and benefits depending on the needs of each individual business. Some of the key features that should be considered when choosing appointment scheduling software include employee collaboration capabilities, appointment reminders and notifications, integration with other systems and applications, and appointment analytics.

Ultimately, the best appointment scheduling software for your business will depend on a number of different factors, including your budget, team size, and overall goals for your appointment scheduling processes. With the right choice, however, you can streamline your appointment management processes and achieve more efficiency in your daily operations.

Frequently asked questions about appointment scheduling services

Can Google Calendar be used for appointment booking?

Yes, Google Calendar can be used for business appointment scheduling. Simply open Google Calendar and click on the day and time. You’ll see an event box open up where you can enter the appointment details and invite guests.

What does an appointment scheduler do?

An appointment scheduler makes sure that people’s (employees, customers, or patients) appointment times are scheduled. The duties of an appointment scheduler include making a weekly employee schedule, figuring out how long each appointment should be, and making phone calls to patients or customers to remind them about their upcoming appointments.

Is there an app for scheduling appointments?

Yes, there are many different appointment-scheduling apps on the market. However, features, support, and pricing may vary depending on your business needs.

Schedule more appointments with Birdeye

If you’re looking for a way to save time and stay organized, an appointment scheduling service may be just what you need – and birdseye can help. With Birdeye Appointments, you can modernize your appointment booking process, giving customers an easy way to self-book appointments 24/7 directly on your website, Google, social media, text messaging, or wherever you choose. Watch our free demo to learn more. 

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Originally published Nov 09, 2022, updated