About the Author

Ruchika Batra is the Director of Content Marketing at Birdeye, the highest-rated reputation management and digital customer experience platform. With over 10 years of experience at Birdeye and more than two decades in marketing and client services, she is a seasoned content marketer and technology evangelist. Her passion for data and expertise in content strategy, online reputation management, and customer relations have made her a pivotal figure in shaping the digital customer experience landscape. When she's not steering Birdeye's content ship, Ruchika enjoys creative outlets like pottery and dedicates herself to the pursuit of learning. Connect with Ruchika Batra on LinkedIn.