As patients search for new dentists online, search engine optimization (or SEO) is critical to the success of your dental practice. Since most dentists aren’t SEO gurus, it can be easy to accidentally do more harm than good to searchability and make SEO mistakes.
Here’re a few SEO mistakes that dentists should avoid:
Stuffing keywords in the content
Keywords are important for any SEO strategy. After all, you need to optimize your content for your industry, location and audience. Ideally, keywords should not be more than 1% of the total content you have on your website. Stuffing keywords in content not only ruins a reader’s experience but could also lead to your website being penalized by Google and removed from search pages.
Posting irrelevant content
Google values websites that are regularly updated with fresh content. As a dentist, you should focus on adding new and relevant content to your website. You could add content such as:
- Blog posts on dental hygiene
- Information about advancements in dentistry
- Articles on dental care tips
- Tips about post-treatment care
Content like this not only helps you from an SEO perspective, but it also helps you establish authority. While publishing content regularly, make sure that you’re not writing about topics that are irrelevant to your industry. Google’s algorithms might consider irrelevant content to be promotional and penalize your website.
Building links from low-authority sites
If a reputed dental website or blog links to your website, it transfers some SEO juice to your site as well. The more high-authority websites link to your practice’s site the more are your chances of getting to the first page of Google. In doing so, many dentists try to buy links from low-authority and unrelated websites, which ruin their SEO efforts.
Instead, you should focus on creating quality content and sharing it with popular dental blogs or try to do guest blogging for other reputed channels. This helps in getting incoming links from good blogs and websites, which betters your chances of success.
Slow website loading time
Faster browsing devices and the internet speed have reduced the attention span of web visitors. Google and other search engines want websites to load in less than two seconds. Anything more than that and your visitors will jump to your competition.
As site loading time has become an important SEO metric, you should analyze your website’s loading performance using Google’s PageSpeed Insight Tool.
Not focusing on user-generated content
Your online reviews and ratings are the best way for both, your prospects and search engines, to understand the quality of dental services that you offer. Patient reviews are an important SEO metric. The better your ratings are and the more reviews you have, and the higher your chances of dominating search results. Encourage every patient to write about their experience online, then share those informative, authentic testimonials on social media and your practice’s website to reach a broader audience.
How can BirdEye help you?
BirdEye helps thousands of dentists get more reviews from their patients and share them on social media to attract new patients. BirdEye also lets you create a custom profile to display your reviews from all sites, giving you additional SEO benefits.