Actionable intel from customer feedback enables using Birdeye’s insights and competitor analysis tool.
We’re excited to announce the release of Athena, our enhanced Natural Language Processing (NLP) engine that provides businesses with actionable insights on feedback and from their own and their competitors’ customers. Athena is built for operational leaders to make customer experience improvements that drive tangible results.
While most competitor analysis benchmarking tools measure demographics and customer segments, Athena focuses on customer experience — identifies the root cause of positive and negative sentiment surrounding each customer comment. It provides the “why” and “where” behind open-ended comment data so operational leaders can turn insights into action at the frontlines.
Athena offers insights in a three-tiered hierarchy:
1) Business level: What are the top positive and negative themes for the overall business?
2) Sentiment level: What keywords & adjectives do customers frequently use to describe these themes?
3) Location/product level: Where can managers go to fix issues or replicate positive performance?
With Athena, businesses can build out a profile of what customers are happy or unhappy about by discovering “adjectives” around keywords. For example, if a restaurant sees that customer sentiment for “pizza crust” is overwhelmingly negative, management can delve deeper to find the root cause and learn their crust is frequently described as “soggy”. Athena displays which locations have the most mentions of soggy crusts so the business knows where to go to fix the issue. After management makes changes, Athena’s trend analysis feature shows if negative mentions for “pizza crust” decrease.
Athena’s Business Alert feature intelligently detects themes from individual transactions and informs the leadership of trending issues. For example, if a car rental company’s Cincinnati location receives a surge of complaints about dirty cars, leadership will receive an alert to call that location manager and fix the issue.
“Athena is not an analytics product, it’s a get-it-done product. As a COO, I’m not interested in demographic data, I just want to find the problems and fix them to make our customers happy. Athena does that for me.” said Neeraj Gupta, COO at Birdeye.
Competitor analysis tools
Not only can businesses analyze their own customer insights–Birdeye’s customer experience management gives them access to their competitors’ data as well – competitor analysis tools. With Athena, businesses can benchmark operational performance to understand exactly what customers prefer about the competition and where adjustments could be made for a competitive advantage.
“Sentiment analysis on competitors is a game-changer,” said Jerry Yang, co-founder of Yahoo and AME Cloud Ventures. “Birdeye is crunching feedback from millions of customer conversations. Athena converts all this unstructured data into straightforward insights so a business knows how they compare to the competition across critical operational metrics.”
To see the complete picture in context, Athena offers businesses the full flexibility to zoom in on the verbatim customer feedback where themes are mentioned for them and their competitors at both a brand and location level.
`“Every customer comment is an opportunity to learn and improve,” said Naveen Gupta, CEO at Birdeye “Athena brings hard data to life and gives businesses the intel to completely redefine customer experience from the ground up.”
Originally published Sep 13, 2016, updated