Customer satisfaction surveys have become all the more important for the businesses that intend to provide their clientele a seamless customer service experience. Response to profound customer survey is no less than gold. These surveys help you read the customer’s mind and help you strategize accordingly. Unfortunately, most of these businesses do not pursue it because they get bogged down as customers treat their customer satisfaction survey invitation emails as spam. Customers do not entertain these emails, and as a result, the businesses are unable to exploit the potential of customer satisfaction surveys.
Businesses must realize that there is a way of approaching the customer so that the customer engages with customer satisfaction survey invitations and then ends up taking the survey. Here are 9 best practices for writing a perfect customer satisfaction survey invitation:
- Use captivating invitation email subject line
- Use simple salutation
- Refrain from promoting yourself
- State the importance of the survey
- Mention a realistic time limit
- Share contact
- Share the link
- Show gratitude
Use captivating invitation email subject line
When drafting customer satisfaction survey invitation, this probably is one of the most important factors to consider. Before a customer can complete your meticulously developed customer feedback survey, they need to open the email invitation. This is the first piece of content that appears in the customer’s email. It has to be compelling enough to intrigue the customer. This should create an urge inside the customer to know what the e-mail is all about. However, you should keep certain things in mind:
- Words to avoid:- Help Us improve; Reminder to finish our survey
- Customer Focused- The subject line should be about how customers can benefit
- Specific- Be clear rather than being clever. Aweber released a report that shows that a clear subject line gets 541% more clicks than one that’s clever.
- Length- Go for shorter subject lines. They have higher open rates.
Use Simple salutation
A simple salutation starts your message the way you intend it to be. Its should align with your business brand. Do not try to be over friendly with the customers because you want them to take up the survey. Keep it simple, like:
Hi Mr. Henry, Dear Mrs. Anderson
State the purpose
As soon as the customers get a customer satisfaction survey invitation, the first question that pops up in their mind is “Why me?”. So, before this question arises in the consumer’s mind you should clearly address in the mail as to why that particular consumer is chosen for the survey. Tell them who is being asked to respond or why they have been selected.
Examples: “You being our valuable client, your feedback matters to us” or “You were our 100th customer today, and so we request you to submit your feedback”
Refrain from promoting yourself
Most businesses start their customer satisfaction survey invitation by stating their achievements. Refrain from doing so. No customer wants to hear about what you have achieved. You might think that this will prompt the customer to respond but it backfires most of the times. Try to keep your mail neutral.
State the importance of the survey
Sharing how you plan to use the responses can work in your favor. Do keep in mind that customers would be more interested to know how will they benefit from your survey rather than you. You can let the customers know that you will be using their feedback to improve parameters such as:
- Customer care
Mention a realistic time limit
Remember that customers prefer a shorter customer satisfaction survey usually, however, if you intend to take more of customer’s time you should clearly mention it in your customer satisfaction survey invitation. If this information not clearly communicated can lead to unattended or unfinished surveys, which will be useless. Tell them if the survey will take more time, don’t hesitate. This will at least assure you of diligently answered surveys.
By sharing your contact details, you are lending credibility to your invitation. A customer satisfaction survey invitation should have contact details such as an email id or a mobile number. Although people might not be using these contact details, they will be assured that the customer satisfaction survey invitation is authentic.
Example: “If you have any questions please contact XYZ at 1111111”
Share the link
You have to clearly mention the link that guides the customers to the survey questionnaire. Ensure that this link doesn’t get mixed up with the text. Sometimes companies use images that lead to a questionnaire, however in a large number of email clients hide images by default. This can confuse the customers and get them irritated.
Let your appreciation for your customers flow into the customer satisfaction survey invitation. It should be simple but heartfelt and sincere thank you.
“Thank you for providing your feedback. We appreciate the time you have taken and will actively use it to improve our services to you.”
The insight from customer surveys gives you a direction and shapes up your tasks ahead. Therefore, they must be taken by the survey takers with dedication and diligence. BirdEye is a powerful solution that helps you send out apt customer satisfaction survey invitations on email and mobile phone. By using these services, you can gain a significant advantage over your competitors and can be a known as a force to reckon with. Sign up for a free trial.