15 essential Google My Business tools you need for local SEO success

A Google Business Profile (previously called “Google My Business”) plays a critical role in building and maintaining a strong online presence, ranking higher on local Google searches. However, keeping it optimized isn’t a one-time task as it requires ongoing monitoring, updates, and strategic improvements. This can be especially challenging for multi-location businesses. That’s where Google My Business tools come into play.

These tools help businesses streamline online reputation management, improve local SEO rankings, and ensure they get discovered by the right audience.

In this guide, we’ll explore how the right tools can enhance local SEO, simplify review management, and strengthen your online presence.

What are Google My Business tools?

Google My Business (GMB) tools help businesses manage their Google Business Profile and boost local search visibility. These tools cover essential functions like review management, local SEO optimization, content scheduling, analytics, and competitive analysis.

They also ensure that key business information—such as your business name, hours, and description—remains accurate across all your Google listings.

By leveraging Google My Business management tools, businesses can streamline daily tasks, improve local search rankings, and attract more customers effortlessly.

How do Google My Business tools help?

GMB tools do more than just manage multiple Google Business Profile listings. They play a key role in local search optimization, online reputation management, and providing valuable audience insights through AI-driven analytics.

Let’s take a quick look at how these tools can make a difference.

Local search engine optimization

Optimizing your Google Business Profile is critical for improving your local search results. GMB tools allow you to track local keywords, monitor local search rankings, and boost local search optimization with minimal effort. These tools help your business appear in Google Maps and Google Search results, enhancing your visibility for local customers.

Insights and analytics

Access to data is key for informed decision-making. Google Business Profile management tools provide insights into how customers interact with your business online. This allows you to tweak your local marketing strategy, track search engine rankings, and run more effective marketing campaigns.

Google Business Profile analytics hold the key to understanding user behavior, customer requirements, and what helps some locations succeed more than others.

Multi-profile management

For multi-location businesses, the tool centralizes business listing management operations and streamlines updates, ensuring all your locations maintain accurate business information and are discoverable by the target audience.

Online reputation building and monitoring

Reputation management tools monitor and respond to online reviews, helping you maintain a positive online image. They also enable businesses to encourage happy customers to leave positive reviews, boosting trust and credibility.

What to look for in the ideal Google Business Profile tool?

When choosing a Google business management tool, it’s essential to focus on features that help improve your local search rankings, attract local customers, and simplify online reputation management. Here’s what to prioritize:

Multi-location management

Managing individual profiles for multiple business locations can be time-consuming and prone to errors. A multi-location management tool simplifies this process by consolidating all locations into a centralized dashboard, allowing for quick updates and ensuring consistent information across profiles. This consistency not only enhances local search rankings but also builds customer trust.

Ease of use

A tool with an intuitive interface reduces the learning curve for your team, allowing you to manage your Google Business Profile efficiently. Simplicity in navigation ensures that critical tasks like updating your business description, tracking local rank, and managing reviews are quick and seamless.

Review management

Online reviews play a crucial role in shaping customer decisions. A tool with robust review management features helps you monitor, respond to, and leverage reviews to build a strong online reputation—ultimately boosting your local search rankings.

This becomes especially useful when you want to streamline review generation and management. Tools like Birdeye Reviews AI can automate review requests, provide response templates, and generate AI-powered summaries to offer valuable insights.

Listing management

Accurate and up-to-date business listings across multiple online directories improve your local SEO efforts. It allows Google to verify business NAP (Name, Address, and Phone number), understand your relevance, and ratify your authority in the industry.

Listing management tools help prevent inconsistent data, which can negatively impact your local search rankings. Most tools can suppress duplicate listings, automatically update multiple listings across platforms, and identify SEO opportunities to enhance online visibility.

Content management

Engaging content, such as regular business posts and photos, keeps your GBP fresh and relevant. A tool with content scheduling capabilities ensures you maintain a consistent online presence, helping to attract and retain local customers.

Pick tools that:

• Support regular posting to increase engagement
• Help highlight promotions and events
• Drive more traffic to your business
• Allow you to post multiple photos and videos to your profile from a central dashboard

AI solutions

AI-powered tools offer predictive insights, automating recommendations based on customer feedback and data patterns. This can significantly improve local search engine optimization and help businesses make data-driven decisions.

With AI tools, businesses can get personalized recommendations, identify customer trends, analyze prevailing sentiment, and enhance the decision-making process with actionable insights.

Native Google My Business tools for marketers

Google offers several native tools to help businesses manage and grow their Google Business Profile. These tools provide insights, improve local SEO efforts, and help businesses stay competitive in local search.

Google Analytics

Google Analytics tracks how users find and interact with your Google Business Profile, offering critical insights into customer behavior, traffic sources, and conversion rates.

How it helps:

• Monitors profile engagement and customer actions
• Identifies key traffic sources
• Helps refine your local SEO strategy and marketing campaigns
• Provides a clear overview of GMB analytics and helps businesses make data-driven decisions

Google Business Profile manager

Google Business Profile Manager is the central hub for managing all aspects of your Google Business Profile. Businesses can update business information, respond to online reviews, and optimize their local presence.

How it helps:

• Ensures accurate and up-to-date business listings
• Allows businesses to manage multiple locations from one dashboard
• Supports review management and engagement with customers
• Provides performance insights, including Google Search and Google Maps visibility

Google’s Keyword Planner

Google’s Keyword Planner is a powerful tool for discovering local keywords that potential customers are searching for. It’s crucial for optimizing your local SEO and running targeted marketing campaigns.

How it helps:

• Identifies high-volume, relevant keywords
• Helps build a strong local SEO strategy
• Informs content creation for business posts

Google Looker Studio

Google Looker Studio (formerly known as Google Data Studio) is a data visualization tool that helps businesses track and analyze data from various sources, including Google My Business tools, Google Analytics, and Google Ads.

How it helps:

• Creates interactive dashboards to track local search rankings
• Integrates data from Google My Business tools, Google Ads, and Google Analytics
• Helps businesses monitor their local SEO strategy in real-time
• Simplifies competitive analysis with customizable reports

Google Trends

Google Trends shows real-time search trends, helping businesses stay ahead of customer interests and seasonality. It’s especially useful for planning business posts and promotions.

How it helps:

• Analyzes regional and seasonal search trends
• Helps businesses align marketing efforts with customer interests
• Identifies emerging topics for local SEO optimization

Top Google My Business Tools to outshine competitors in 2025

Birdeye Listings AI

Birdeye Listings AI helps businesses manage their online presence by automatically syncing accurate business information across 50+ directories, including Google Business Profile and Google Maps. It improves local search rankings by maintaining consistency and eliminating duplicate business listings.

Key features:

• Automated listing updates across 50+ directories
• Real-time syncing with Google Business Profile
• Duplicate listing suppression
• GMB analytics for multi-location profiles
• Multi-location management support

Making the most of Birdeye as a Google Business management tool

Birdeye provides an extensive platform for businesses to not just manage but also enhance their local presence. Businesses can ensure that they:

• Build accurate, relevant, and consistent Google Business Profiles across multiple locations from a centralized dashboard
• Track individual local listings and global brand performance to ascertain views, clicks, and website traffic
• Track local rankings by tracking keyword performance and ensuring each listing performs at its best consistently
• Analyze competitor listings in a locality to ensure you outperform them across reviews, rankings, and more.
• Use AI to get smart recommendations on improving local search rankings based on your Google business profile analytics

Whitespark

Whitespark is a local SEO tool specializing in citation building and local rank tracking. It helps businesses improve their local search visibility and generate more traffic by optimizing local citations and monitoring performance in local search rankings.

Key features:

• Local rank tracker
• Citation finder and management
• Reputation builder for collecting customer reviews
• Review monitoring and response tracking
• Competitor tracking and comparison

Planable

Planable is a content collaboration and scheduling platform for Google Business Profile. It helps businesses streamline business posts and manage content across profiles. It’s ideal for planning, previewing, and publishing social posts with team collaboration features.

Key features:

• Content scheduling and publishing for Google Business Profile
• Real-time collaboration and feedback
• Visual content calendar
• Multi-profile management
• Post performance insights

EmbedSocial

EmbedSocial allows businesses to embed Google reviews and other social proof directly on their website. This builds trust and improves conversions by showcasing positive customer reviews. The tool integrates seamlessly with Google Business Profile to collect and display real-time reviews.

Key features:

• Real-time review embedding from Google Business Profile
• Customizable review widgets
• Multi-location support
• SEO-friendly review display
• Automatic updates for new reviews

Semrush

Semrush is an all-in-one SEO and marketing platform that helps businesses improve their search engine rankings, track local keywords, and conduct competitive analysis. It offers tools for local SEO efforts, keyword research, and reputation management.

Key features:

• Local SEO tools for keyword research and tracking
• SEO audit and optimization
• Content marketing toolkit

Moz Local

Moz Local helps businesses manage their business listings and improve local search visibility by ensuring accurate and consistent information across local directories. It’s a business management tool that also provides performance insights and competitor analysis.

Key features:

• Automated listing management
• Citation monitoring and clean-up
• Local SEO performance tracking
• Duplicate suppression
• Real-time profile updates

Reputation.com

Reputation.com is a comprehensive platform designed to manage and enhance your business’s online reputation. It offers tools for monitoring customer feedback, improving local SEO, and ensuring accurate business listings across various directories.

Key features:

• Centralized dashboard for managing online reviews
• Automated survey distribution to gather customer insights
• Advanced analytics to track reputation metrics
• Listing management to ensure consistency across platforms
• Social media engagement tools

OneUp

OneUp is a social media scheduling tool that allows businesses to plan and publish posts across multiple platforms, including Google My Business. It supports content recycling and provides analytics to optimize posting strategies.

Key features:

• Post scheduling and automation
• Analytics to monitor post performance
• Support for image and video posts

eClincher

eClincher is a robust social media management tool offering features like post scheduling, engagement tracking, and analytics. It integrates with Google My Business, allowing businesses to manage their profiles effectively.

Key features:

• Unified social inbox for all messages and comments
• Auto-posting with smart queues
• Integration with various social media and blogging platforms

GMB Everywhere

GMB Everywhere is a Chrome extension designed to assist with Google My Business optimization. It provides on-page insights and audit tools to enhance local SEO efforts.

Key features:

• On-page GMB audit for optimization suggestions
• Tracking of GMB performance metrics
• Keyword research tools tailored for local SEO

Local Falcon

Local Falcon is a geo-grid rank tracking tool that visualizes a business’s local search performance on Google Maps. It helps businesses understand their visibility across different locations.

Key features:

• Geo-grid visualization of local rankings
• Historical data tracking to monitor performance over time
• Customizable reporting features
• Integration with Google My Business profiles

RecurPost

RecurPost is a social media scheduler that allows businesses to manage and recycle content across various platforms, including Google My Business. It aids in maintaining an active online presence with minimal effort.

Key features:

• Content library for storing and organizing posts
• Automatic recycling of evergreen content
• Bulk scheduling and uploading
• Team collaboration features
• Detailed analytics to track engagement and reach

Bitly

Bitly is a cross-channel analytics and URL-shortening platform that enhances tracking and marketing campaigns. Businesses can shorten links, track engagement, and optimize performance across multiple social media channels.

Key features:

• Custom branded URLs
• Link performance tracking
• Cross-platform campaign analytics
• Real-time click data
• Integration with popular marketing tools

Bonus Google My Business tools for enhancing online presence

In addition to the tools that directly integrate with your Google Business Profile, you can also use the following tools to ensure a strong online presence and enhanced customer engagement.

Canva

Canva is a versatile design platform for creating high-quality visuals. It’s a valuable tool for businesses to create branded content for their Google Business Profile, including images, promotional posts, and infographics.

Key features:

• Drag-and-drop design editor
• Templates for social media and business graphics
• Collaboration and sharing options
• Access to stock photos and elements
• Supports multiple file formats

DeepL

DeepL is a leading translation tool known for its accuracy and contextually appropriate translations. It’s ideal for businesses with multiple locations looking to reach a diverse audience with localized content.

Key features:

• Accurate translations in multiple languages
• Supports documents, text, and websites
• Customizable glossaries for consistent terminology
• Secure data protection
• AI-powered contextual translation

Simplify multi-location reputation management with Google My Business tools

Google My Business tools are essential for businesses looking to improve local search rankings, manage their online reputation, and attract local customers. The right tools help keep your business information accurate, monitor customer feedback, and optimize your local SEO strategy for better visibility on Google Search and Google Maps.

Whether you’re managing multiple locations, scheduling content, or tracking reviews, these tools streamline your workflow—allowing you to focus on growing your business. Find the tools that fit your needs, maintain consistency, and stay proactive with your Google Business Profile for maximum impact.

Frequently Asked Questions about GMB tools

Birdeye: The ultimate Google My Business tool for multi-location businesses

When it comes to Google Business Profile management, Birdeye is the ultimate solution for businesses looking to boost local SEO, enhance online reputation, and attract more customers. With an all-in-one platform, Birdeye simplifies business listing management, online review monitoring, and GenAI analytics to provide valuable insights.

From managing multiple profiles to scheduling content and tracking reviews, Birdeye’s tools streamline operations, allowing you to focus on growing your business. Explore the right tools for your needs, maintain consistency, and stay proactive with your Google Business Profile to maximize results.

Birdeye Listings AI : Automatically updates your business information across 50+ directories, ensuring accuracy and boosting your local search rankings.

Birdeye Reviews AI: Simplifies managing reviews by collecting, monitoring, and responding to reviews in one dashboard. Use review management tools to encourage positive customer reviews and build trust.

Birdeye Insights AI: Analyze feedback from reviews, surveys, and customer interactions. The tool generates actionable recommendations to improve customer experience and identify growth opportunities.

Birdeye Competitors AI : Gain a competitive edge by tracking competitor performance across Google search, reviews and social media.

Multi-location management: Birdeye provides centralized control for all profiles, ensuring consistency and scalability.

Watch a free demo to learn more.