If you’re the owner of a growing health spa business, which is focused on winning the local market or appealing to a corporate clientele, it is extremely important for you to establish a solid online reputation. A good online reputation reflects greater professionalism, top-quality level of services and puts your spa business ten steps ahead of your competitors by making it more visible and popular online.
Here are 7 quick steps to help you test the current online reputation of your health spa business.
1) Your visibility on Google
Open your Google Search and type in your business name or simply type ‘Health spa’ along with your location. If you see your business appear on the first page of the results, it is a positive sign. But if you don’t see your health spa business listed on the first page of the Google Search results, it means that your business is lacking online visibility and your potential clients won’t be able to discover your services.
Google Search is the first touch point for your business. If you’re not discoverable here, you really need to prioritize on fixing your spa’s online reputation.
2) Presence in popular listings
It is important that your health spa business is mentioned under popular online listing sites such as Google My Business and others. Being visible on all these sites conveys a positive message to your potential clients. It makes it easier for them to get in touch with you as your contact details are easily available online. So, check out the total number of listing sites that have featured your spa services elaborately. Make sure that your business details such as, service type, address, business hours, and contact details are correctly mentioned there.
If you notice a lot of discrepancies in information about your spa or very few listings featuring it, it is a sure sign that your online reputation game is weak.
3) Active social media profiles
If you haven’t already created social profiles for your spa business on Facebook, Twitter, Instagram, YouTube or Google+, it calls for quick measures. It is extremely important for your spa business to have a good profile across all social media channels along with the accurate mention of your services.
If your health spa doesn’t have a presence on social media, it will lower down your online visibility and overall reputation.
4) Recent online reviews
Online reviews about your spa are very important as they reflect the opinions and experience of your clients who have availed your services. These reviews have a strong influence on your prospective clients as they base their buying decisions on what others have to say about your spa services. It is important that your business keeps getting a lot of recent reviews as recency is a sign of the current client sentiment.
If you find that the latest online review for your spa business dates back to two years ago, it means that you need to work on this aspect to improve your spa’s online reputation.
5) Mentions about your Health spa
Go to popular social media channels such as Facebook, Twitter, Instagram or Google+ and run a search with the name of your spa. Make note of the number of user posts or mentions that show up with your spa’s name.
If you find that very few people are mentioning about your business on social media, it means that your spa isn’t quite popular amongst the online audience.
6) The scale of leads or bookings
Whenever you get a new business lead or a direct booking from clients, enquire about how they heard about your spa. Track the number of responses that you specifically get for online sources.
If you find that only a small fraction of your new clients are contacting you from online sources, it means that your spa’s online visibility and presence need improvement.
7) Compare with competitors
Another great way to test where your health spa’s online reputation stands is to run the above mentioned checklist for your competitors. This will give you a clear idea about how your competitors are handling their spa’s online reputation. You can learn from their mistakes and gain from their strong areas. This will give you the right points and strategies for creating your online reputation management plan.
While the checklist mentioned above can help you manually address some issues in handling your spa’s online reputation, you can also opt for an online reputation management solution that does all the work for you.
How BirdEye can help?
If you’re looking for a systematic and automated approach in fixing your health spa’s online reputation, you can leverage BirdEye’s powerful features – social listening, social engagement and social publishing to get sure results. As a robust online reputation management and customer experience solution, BirdEye has a lot more to offer to your business.
Sign up for a free trial with BirdEye to know how it can add more value to your business.