How to find clients as a real estate agent – 4 simple tips

Finding new clients is one of the biggest priorities for every real estate agent. The right mix of prospecting, networking, and digital marketing can help you generate qualified leads and grow your business.

Summary

Successful real estate agents use multiple channels to connect with buyers and sellers. From targeting FSBO and divorce leads to hosting open houses and building a strong presence on social media, every strategy helps expand your reach and create new opportunities. Staying connected with prospects through text messaging and other communication channels also improves engagement and helps move leads through the buying or selling journey.

This blog covers four practical ways to find clients as a real estate agent and explains how consistent communication can help you build stronger relationships and close more deals.

1. Target divorce leads

Divorce leads are one of the most under-appreciated leads in the real estate business. When a couple files for divorce, most of the time they sell their home to split the proceeds of it between them. For this purpose, they often require the services of a real estate agent who can assist them in selling their house quickly at a good price. To easily find the divorced couple’s leads, realtors should search the county’s public records. The tough part is reaching out to them and making a connection. As a realtor, make sure to position yourself at the right place at the right time. 

2. Check for FSBO (For sale by owner) listings

As a real estate agent, you should look out for FSBO (For sale by owner) listings. The noteworthy thing about these listings is that they are put by the homeowners rather than their representatives. Any seller who has put up the FSBO listing is a potential client whom you’ll have to convince that they will get a very good deal if they trust you to be their real estate agent. Try to convince the sellers that with your experience and expertise everything will be done without any hassles.

3. Go for open houses

Open houses are a powerful medium for attracting new clients. Even if the people visiting the property are not interested in buying at that time, there is still a chance for the realtors to get their contact information or offer them theirs. This results in creating more opportunities. 

Here’s some etiquette for open houses:

• Always be punctual: Try to be on time. In case you are running late, let the client know in advance.
• Updating of the listing information: As a real estate agent, it is your duty to update the listing information of the property. If it’s not done in time, it could lead to major disappointment for buyers and agents.
• Always read broker remarks before showing the property:  By reading the remarks or instructions, you won’t face any problem in accessing the property.
• Avoid double-booking the property for showing: If showing the vacant property requires your approval, make sure you don’t sign off all the requests. In the case of private showings, don’t make the mistake of sending two buyers to a property at the same time.
• Avoid parking in the driveway of the open house:  Don’t make this mistake. In the case of private showings, the issue is debatable.
• For any issue, contact listing agent: Any new issue uncovered should be reported to the listing agent.

4. Use social networking

Apart from word-of-mouth, real estate agents should also utilize the full potential of the social media channels such as Facebook and Twitter. Using social media, realtors can make a positive impression on clients. It is the most helpful online marketing strategy because the information is coming straight from trusted sources. With social media, realtors can easily connect with prospective clients through blogs, webinars, etc.

But before you go, check out our article on social media marketing mistakes realtors must avoid. 

These tips on how to find clients as a real estate agent make realtors better equipped. However, being a realtor, it is important to answer all the queries of your real estate clients. To attain more success, real estate agents should take note that effective online marketing is very essential. Marketing is incomplete without proper engagement.

How Birdeye helps real estate agents find more clients

Finding clients as a real estate agent comes down to two critical factors: discovery and trust.

Prospective buyers and sellers need to find your business online, and they need enough confidence in your reputation to contact you rather than a competitor. While strategies such as targeting FSBO listings, hosting open houses, networking, and social media can create opportunities, long-term growth depends on how visible and credible your business appears across search, review, and communication channels.

Birdeye is the #1 agentic marketing platform for multi-location real estate brands. While traditional marketing tools focus on reporting and data, Birdeye’s AI agents help brands achieve measurable outcomes across the entire marketing flywheel, from discovery and lead conversion to customer experience. Powered by BirdAI and a unified data platform, Birdeye replaces disconnected tools for reviews, listings, messaging, social media, and customer engagement with a single platform.

Birdeye operates on three core pillars:

• Consolidate: Unify customer, location, reputation, and engagement data into a single source of truth.
• Reason: Use BirdAI to understand context, identify opportunities, and generate actionable insights.
• Act: Enable AI agents to execute marketing and engagement workflows tied to business outcomes.

Key features:

Reviews AI

Reviews AI helps real estate agents generate more client reviews, strengthen their online reputation, and improve visibility across major review platforms.

• Review Generation Agent identifies the best moments in the client journey to request reviews, helping agents consistently collect feedback after closings, showings, and successful transactions.
• Review Response Agent analyzes sentiment and context in each review and drafts personalized responses that help agents maintain trust, professionalism, and consistency across listings.

Listings AI

Listings AI helps real estate agents manage business profiles across Google, Apple Maps, Facebook, Zillow, and other real estate directories.

• Listings Optimization Agent monitors listing accuracy, updates business information across platforms, and identifies gaps that may impact local search visibility and client discovery.

Search AI

Search AI helps real estate agents understand how their brand appears across AI-driven search platforms such as ChatGPT, Gemini, and Perplexity. It tracks visibility, accuracy, sentiment, and citations to help improve discoverability in modern search experiences.

Social AI

Social AI helps real estate agents create, schedule, and manage social media content across multiple platforms from a single dashboard. It supports consistent branding and helps agents stay visible to buyers and sellers in their local market.

Chatbot AI

Chatbot AI engages website visitors around the clock by answering questions, capturing inquiries, and guiding prospects toward scheduling calls or showings. It helps convert more website traffic into qualified leads.

Messaging AI

Messaging AI brings conversations from text, email, webchat, and social media into a single inbox. It helps agents respond faster through suggested replies, message refinement, and conversation summaries, keeping every lead interaction organized.

Surveys AI

Surveys AI helps real estate agents collect client feedback through simple, mobile-friendly surveys and analyze sentiment across transactions. It helps identify service gaps, improve client experience, and strengthen referrals across markets.

As you focus on generating leads through referrals, open houses, social media, and networking, Birdeye helps ensure those efforts translate into stronger visibility, greater trust, and more opportunities to connect with future buyers and sellers.

Watch a Birdeye demo to see how AI agents help real estate teams attract more clients, build trust faster, and manage every customer interaction from one platform.