With nearly 1.4 billion active users, Instagram is a social media platform with an audience-driven feed of interesting visuals and compelling content. 

As the second most popular platform among businesses after Facebook, Instagram’s potential for your business is huge. But how can you stand out among over one billion accounts? 

You need to operate an Instagram business account to win more customers and get more value from your social media efforts. 

Instagram business account features are shown visually. shopping, insights, ads, live, stories, scheduling, highlights, and more get honorable mentions.

Differences between personal and business Instagram accounts

While most are familiar with personal Instagram accounts, there are considerable differences between personal and business accounts. 

Some differences between personal and business accounts on Instagram include:

  • Profile features: Business accounts come with extra tools, like contact buttons. It turns the profile into a mini-website, giving visitors the necessary information.
  • Access to Instagram Insights: Business accounts can use Instagram Insights, a tool that shows data on how posts are doing and who is looking at them.
  • Advertising and promotional tools: Another advantage of business accounts is running ads directly through the app. 
  • Shopping features: Business accounts can also use Instagram Shopping. This feature lets businesses tag products in their photos or stories, allowing for instant sales.

In this blog, we’ll explore how Instagram Business Accounts work and how to maximize them. Whether you’re new to Instagram or considering changing your personal account into a business one, we’ll help you enhance your presence on this powerful social media platform.

How to create an Instagram Business Account

Visual of an instagram ui allowing you to choose between account types.

As mentioned above, Instagram is a premier platform for businesses to show themselves to the world. But you can’t post on Instagram without an account. 

Creating an Instagram Business Account is a simple process that can create many new opportunities for your business. 

Here’s how to get started:

Step 1: Download and install Instagram

First, if you don’t already have the Instagram app, download it from the App Store (for iPhone users) or Google Play Store (for Android users) and install it on your device just like any other app. You may recognize the stylized camera over a yellow-purple gradient.

The Apple Store page for Instagram, inviting you to install the app.

Step 2: Sign up or log in

Once you’ve installed the app, open it. 

You can create a new account or log in using your email address or mobile number. If you already have a personal Instagram account and want to use the same login details, you can log in with those. 

If you haven’t yet signed up, you’ll need to make an account, as you would on any number of online platforms.

Instagram login screen visualization

Step 3: Switch to a business account

To convert your account to a business account:

  1. Tap the profile icon at the bottom right of the screen to go to your profile.
  2. Click on the three horizontal lines (menu) in the top right corner.
  3. Select “Settings” at the bottom of the menu.
  4. Tap “Account.”
  5. Scroll down, and you’ll see an option for “Switch to Professional Account.” Tap it.
  6. Instagram will ask you to choose between a Creator or a Business account. Select “Business.”
  7. Follow the prompts to fill in information about your business, like business category and contact information.

You’ll be able to include additional information to help your profile stand out as well.  

Image shows arrows to switch to professional account on instagram. Click settings, then account, then switch to professional account.

Step 4: Set up your business profile

After switching to a business account, you must set up your profile. Here’s what to focus on:

  • Profile picture: Choose a logo or a clear image of your business.
  • Bio: Write a concise description of what your business does. Here are some elements you might want to include:
    1. What your business does: Briefly describe the nature of your business.
    2. Unique Selling Points (USPs): Highlight what makes your business stand out. This could be something like “Free shipping worldwide” or “Sustainably sourced materials.”
    3. Call to action: Encourage visitors to take action, such as visiting your website or checking out new products. Phrases like “Shop now” or “Explore our collection” linked with your website URL can be effective.
    4. Hashtags and emojis: Use relevant hashtags that relate to your business or industry to help users discover your profile. Emojis can break up the text and make your bio more visually appealing.
  • Contact information: Ensure your contact details are correct so customers can reach you.

The profile is important to get right. Take the time you need to make it appealing and informative to your potential customers. 

Crafting effective content for social media

Creating compelling content is at the heart of a successful Instagram business strategy. Using advanced social media tools, brands can streamline content creation and boost engagement. These tools often utilize artificial intelligence (AI) to optimize content and interactions, enhancing the overall impact on your audience, particularly by increasing social engagement.

Understanding your audience

The first step in crafting effective content is knowing who your audience is. 

Utilizing AI-driven analytics tools can help uncover patterns in follower engagement and preferences. These insights allow you to tailor your content to meet your audience’s interests and needs, making your posts more relevant and engaging. If your Instagram business account posts relevant and engaging content, your audience is more likely to respond positively.

Planning your content

Creating a content calendar is essential for maintaining a consistent presence on social media. By utilizing AI-enhanced scheduling tools, you can automate the planning process, which allows you to organize your posts well in advance and schedule them for the most optimal times. This ensures that your content reaches your audience when they are most likely active and engaged. 

Additionally, employing a variety of content formats, such as videos, images, stories, and live broadcasts, can keep your feed dynamic and engaging. Many platforms support these diverse content types and offer features that allow for the uploading and managing different media types from a single place, often accompanied by AI recommendations for the best presentation and format. This integrated approach helps maintain an appealing and varied social media profile.

Creating engaging posts

High-quality visuals are crucial for attracting and retaining audience attention on social media. AI tools can enhance this aspect by suggesting edits and improvements to images and videos, ensuring your content is visually appealing. Alongside captivating visuals, crafting compelling captions is essential. 

AI can also assist by generating engaging captions that capture the audience’s attention and effectively communicate your message, increasing the overall appeal of your posts. Additionally, the strategic use of hashtags and keywords plays a significant role in increasing your posts’ visibility. AI tools can recommend relevant hashtags and track their performance, helping you reach a broader audience and maximize your social media impact.

Optimizing posting times

Timing your posts correctly can significantly increase engagement. AI tools analyze your audience’s activity patterns and suggest ideal posting times when engagement is likely highest.

With the help of AI-driven tools, like those built into Birdeye Social, publishing social media content effectively is more achievable than ever. These technologies simplify content creation and scheduling and provide valuable insights that can enhance your engagement strategy. 

Instagram analytics and advanced tools

Instagram analytics tools are shown loading over a pink background for visual appeal

Effective content planning is crucial for maximizing your Instagram Business Account. While we discuss some ways to create compelling posts above, in this section, we’ll explore how strategic analytics can help you understand what works with your audience so you can reach your business goals.

Setting goals and objectives

The first step in content planning is to set clear, achievable goals. Whether you’re looking to increase your follower count, boost engagement, or drive traffic to your website, it’s essential to have specific targets. Using analytics, you can track how well your content is helping you meet these goals and make necessary adjustments.

Gain a deeper understanding of your audience and content

Knowing your audience is critical. Social media analytics tools can provide this information, helping you tailor your posts to match your audience’s preferences and activity times, making your content more relevant and engaging.

Leveraging user-generated content, hashtags, and captions

Incorporating content your followers create, like reviews or photos using your products, can make your brand feel more authentic and relatable. Analytics can help you see how this type of content performs, allowing you to potentially increase its use if it’s leading to more engagement.

Hashtags and captions are not just decorative—they’re strategic tools that can significantly extend the reach of your posts. By analyzing which hashtags lead to more views or engagement, you can refine your strategy to use the most effective ones in future posts.

Real-time adjustments and A/B testing

Sometimes, what you planned might perform differently than expected. That’s where real-time adjustments come into play. By conducting A/B tests and seeing how slight changes affect your results, you can determine the best strategies for your content. Analytics allow you to monitor these tests and see results quickly, helping you make informed decisions.

Analyze how your content performs to refine your strategy. AI-integrated tools offer in-depth analytics detailing which posts perform best, the growth of your audience, and how they interact with your content. This data is crucial for adapting and fine-tuning your strategy to better meet your audience’s needs.

Iterating and evolving strategy

Content planning is not a set-it-and-forget-it process. It requires you to continually assess and adapt your strategy based on data from your analytics. Set regular times to review what the data is telling you and make changes to keep improving.

A thoughtful approach to Instagram content planning, supported by analytics, is essential for meeting your business objectives. By embracing data-driven strategies, you can maximize the impact of your Instagram presence, making every post count towards your success.

Managing multi-location accounts on Instagram

multi-location accounts on instagram is a challenge, but this image shows how different locations might show up as pips on a map

Managing individual Instagram accounts can be complex for businesses operating in multiple locations. Tailor content to local audiences’ specific needs and interests while ensuring a unified brand message across all locations, and you’ll see greater success.

Challenges of multi-location social media strategy

One of the main challenges in managing multiple Instagram accounts is creating unique content that resonates locally. If not managed properly, this often leads to duplication of effort and inconsistencies in messaging. Ensuring that each location’s Instagram profile reflects the local culture, promotions, and events while aligning with the brand identity requires significant coordination and effort. 

Meanwhile, localized content has distinct advantages. It increases relevance, enhances customer engagement, and strengthens community connections. For instance, posts about local events or featuring local staff can foster community and loyalty among followers. This approach boosts local interactions and supports broader marketing objectives by varying the content across different regions.

Tools to simplify multi-location management

Businesses can turn to social media management tools to help manage the complexity of multi-location operations. These tools provide a centralized platform to oversee all accounts, simplifying content creation, scheduling, and publishing. 

Features like bulk scheduling help to avoid repetitive tasks, while cross-posting capabilities ensure consistent messages across various profiles.

Strategies for efficient content management across locations

Creating a master content calendar that integrates national campaigns and local adaptations is essential. Segmentation features within these tools can help customize posts for different regional audiences based on demographic data. Additionally, leveraging analytics and reporting features enables businesses to measure the effectiveness of their strategies at the local level and make informed adjustments.

Leveraging automation for consistency and efficiency

Automation is crucial in maintaining a consistent presence across all locations without constant manual input. Automated workflows can ensure that all content meets brand standards before publication. You can also streamline approval processes by automating workflows, making managing large volumes of content more accessible.

Best practices for engaging local audiences

To maximize engagement, it’s important to interact actively with local followers. Using tools that allow for prompt responses to comments and messages helps maintain a lively and interactive presence. Collaborating with local influencers and businesses can also expand reach and enhance the local relevance of the content.

Effectively managing Instagram accounts for multiple locations requires a strategic approach supported by robust tools. 

By investing in comprehensive social media management software, businesses can streamline their operations, maintain brand consistency, and effectively engage with local audiences, turning the challenge of multi-location management into an opportunity for growth.

Frequently Asked Questions about Instagram business accounts

How do I respond to negative feedback or comments on my Instagram business account?

To handle negative comments or reviews on your Instagram Business Account, respond promptly and professionally. Apologize if appropriate, and offer to resolve the issue privately by suggesting they direct message you or contact customer service. This approach shows your commitment to customer satisfaction and helps maintain a positive brand image.

What should I post on my Instagram account to attract more followers? 

To attract more followers to your Instagram business account, think vibrant, engaging, and authentic! Post high-quality photos and videos that showcase your products or services in action.

Can I run advertisements through my Instagram business account?

Yes, you can run advertisements with an Instagram Business Account. This feature allows you to promote posts, create targeted ads, and track their performance directly through Instagram’s ad manager, helping you reach a broader audience effectively.

What are the benefits of switching to an Instagram Business Account?

Switching to an Instagram Business Account offers access to post-performance analytics, audience insights, and the ability to run ads. It also provides features like contact information buttons and the option to add shopping tags to your posts, enhancing customer interaction and sales opportunities.

Get the most out of your Instagram business account with Birdeye Social

As explored throughout this blog, mastering Instagram Business Accounts is essential for modern businesses aiming to thrive in the digital marketplace. The power of localized content cannot be overstated. It allows businesses to connect deeply with diverse audiences, fostering loyalty and driving engagement in unique and impactful ways.

Birdeye Social was designed from the ground up to support businesses that want to manage their accounts more effectively to deliver tangible results. With Birdeye Social, you can: 

  • AI-generated content: Automate the creation of Instagram posts using AI that tailors content specific to your industry and location.
  • Pre-built post library: Build and maintain a library of Instagram-ready posts that are pre-approved and tailored for different occasions and promotions.
  • Visual Calendar: Manage your social media content schedule with a visual calendar that allows you to plan posts across multiple locations. 
  • Approval Workflows: Implement customizable approval workflows to ensure all Instagram content aligns with your brand’s voice and aesthetics before going live.
  • Engagement Tracking on Instagram: Monitor likes, comments, and direct messages across your Instagram profiles from a centralized platform.
  • Instagram-Specific Reporting: Utilize detailed analytics to measure the performance of your Instagram posts and stories. 

Social media software for every platform, every location, every time

Want to see the impact of Birdeye on your Instagram presence? Watch the Free Demo Now.