Marketing Tips for Small Business Owners – 6 Tips to Do It for the Right Way

Frederik Hermann

4 min read Last Updated Mar 22, 2020

Marketing tips for small business owners - 6 tips to do it the right way

As a business owner, you need to be constantly updated with current social media marketing trends and strategies. By applying effective marketing strategies, you can stay ahead of your competitors. To get started, here are 6 SMB marketing tips:

  • Blogging
  • Social networking
  • Recycle old content
  • Use customer referral program
  • Organize online contests
  • Apply for business awards

Let’s now discuss them in detail

Blogging

Marketing tips for small business - Blogging

Blogging is a global trend which every business has now adopted. It is one of the best ways to market your brands and services. Businesses should optimize their website with quality blog posts. With a consistent blogging, your business will start to appear among the top results of search engine pages.

You can achieve this by using trending SEO keywords in the blog posts. It will lead to the increase in visitor count of the website and eventually bring more leads.  Don’t forget, the readers will lose interest in your blog if the content is not informative enough. Try to pen down engaging content.

Read more: Why brand reputation management should be your #1 marketing priority

Recycle old content

Reuse your content in new ways. There is no harm in reusing your old content in different ways such as:

  •         Making a webinar into a video tutorial
  •         Converting a large collection of blog post into an eBook
  •         Creating your best articles into infographics
  •         Turning articles into SlideShare presentations
  •         Rewriting and updating old articles

When you rewrite your old content, it will be a fresh piece for a large segment of your audience and can be used in different ways. It is one of the most important marketing tips for small business owners.

Social networking

Marketing tips for small business - Social networking

The simplest of the lot, social media networking is one of the best ways to market your business. Customers today are very active on social media sites. Make business account on all popular social media sites such as Facebook,  Linkedin, Twitter, Pinterest, and more. By sharing informative posts regularly, you will increase your followers base. Actively monitor your social media pages and respond to any customer queries in the shortest possible time.

Use customer referral program

Make use of customer referral program to your advantage. Offering your existing customers a month of free service or gift card is a good step for referring new customers. It would be good if you put a time limit on it. There would be cases where customers do want to refer your business, but then they forgot about it. With time limit involved, customers will act swiftly. The word-of-mouth publicity is the most powerful form of publicity. When your customers tells about your business to his friends, you’ll be gaining maximum out of this proposition.

Read more: Word of mouth marketing – 5 strategies to increase referrals

Organize online contests

To obtain potential leads, organize an online contest where a winner will get a freebie from the brand. Running tight on budget? Don’t worry, as there are no rules to give expensive gifts to the winners, even a fancy backpack or mobile power bank will do the trick. The potential leads which you will get from this contest is worth a lot more than the prize itself. Furthermore, with online contests, you’ll not able to build your fan base, but it’s a great way to engage with your current and potential customers.

Apply for business awards

Marketing tips for small business - Awards

It doesn’t matter what the size of your business you can enter a business award. There are a wide variety of awards to choose from i.e. local, national, industry-based, with specific criteria and more. One major advantage of winning the business award is that it provides an online badge that you can put on your website. These types of badges not only help in boosting your credibility and visibility in the market but also helps in boosting the morale of your employees.

If applied with utmost sincerity, the above-mentioned marketing tips for small business owners will surely prove to an asset for them. However, marketing is a constantly evolving path, it’s incomplete without proper engagement. If you want to build long-term customer relationships and respond to social comments & reviews from one place, then you should use BirdEye’s social engagement tool.

Click here to learn how you can start growing your business with BirdEye.