Icon Resources Podcast Pink Podcast

The Do's and Don'ts of Patient Experience Marketing

Learn from Jody Martin, CMO @ Smile Brands, about how she and her team successfully manage patient experience & world-class online reputation for hundreds of dental locations.

How has patient experience management evolved in recent years, and how has one of the leading US dental affiliate management companies, Smile Brands, been able to successfully navigate this evolution across hundreds of locations? How do they ensure strong online reputation, maintain listings that help every location be found and chosen, and drive extensive patient referrals?

This episode we talk with Jody Martin, the Chief Marketing Officer at Smile Brands. This particular episode is truly relevant to our listeners because so many multi-location businesses happen to reside in the healthcare sector, in medical or, as in the case of Smile Brands, in dental.

Their challenges in holistically and successfully managing the full patient experience have a few components that are unique to their industry, as you’ll hear - yet most of it applies to anyone in customer Experience Marketing, whether you’re in dental, financial services, retail, automotive, personal services and more. 

Subscribe to The Modern Experience Marketer via Apple Podcasts, Spotify, Stitcher, or your favorite podcast app.